ADUTAINMENT: Advertising as Entertainment
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Marketing Messages with Add Zest & Appeal
Boring is one thing you can't afford to be when it comes to marketing your business. With more than 3000+ marketing messages pummeling consumers on a daily basis, you need to be more, and do more, if you want to be heard above the racket.

Internet Marketing and Your Old Age
Everybody wants to learn how to make money on the Internet. What about saving money for retirement and your future? If you don't do it, who will? Alan Greenspan, Chairman of the Federal Reserve Bank, recently confronted the U.

Never Be Caught Cardless Again: Five Tips to Help You Remember Business Cards
Sorry, I Don't Seem to Have a Business Card With Me..

4 Key Considerations in Choosing a Network Marketing Opportunity
The network marketing industry is undoubtedly one of the best business models offering a fair chance for an average person to make his millions. The industry continues to grow at a tremendous pace internationally.

EXPLODE Your Network Marketing Team Into An INCREDIBLE Recruiting Machine!
Let's face it! Most people who join a Network Marketing Company assume that their "A" number one function is to Prospect! Prospect! Prospect! – Enroll! Enroll! Enroll! So, they spend much of their time, money, and effort prospecting and enrolling, never realizing that these new people will need training, especially if they have never marketed before.Of course, enrolling new people is SUPER important.

What You Need to Know About Digital Video Recorders
Digital video recorders or DVR's record videos that are in digital format to a medium A disk drive is a sample of this medium

One Year in Business for Cascade Mountain Labradoodles Site
www.CascadeMountainLabradoodles.com celebrates its first year of online business, proudly matching their adorable Labradoodle puppies to loving families.

Altico Advisors Conducts Microsoft CRM Webinar Series for Sales and Marketing Executives
Altico Advisors, a Microsoft Certified Partner headquartered in Massachusetts, conducted a 2-part Microsoft Dynamics CRM Webinar series this Spring for sales and marketing executives. The format of each one-hour presentation was "A Day in the Life," a live walk through the daily tasks of a sales or marketing exec using Microsoft Dynamics CRM 4.0. Both sessions were recorded and are available for audio/video review at no cost through Altico Advisors.

Why Create a Blog to Promote Your Home Business
There are a small number of retailers who truly understand that when you create a blog to promote your home business, it can be an extremely effective way to increase traffic to your business. Proven time and again is the fact that traffic to your site results in more sales for your business.

Reasons To Find A Business Opportunity That Allows You To Be Home Based And Work From Home
When you are on the lookout for a business opportunity, home based, work from home opportunities are going to be something that you might want to consider. In fact, business opportunity, home based, work from home opportunities are so important that you should consider them first.

E-commerce Software That Will Safeguard Your Business against Fraud
Fraud is a huge issue when it comes to the Internet, and if you operate an e-commerce website then it should be one of your main concerns. Your potential customers will not want to buy from you unless they feel 100% certain that their information is encrypted and secure and that their credit card numbers will not be stolen in the order process.

Happiness in Business: 5 Easy Tips for Leaders to Create a More Positive Workplace
Are you happy yet? Is the team happy? Are employees showing up for work and participating with enthusiasm? Are they high performing and productive -- or costing the company thousands in health care and turnover costs? And how about customers -- are they happy? Are they rewarding you with loyalty and referrals? Despite a growing body of evidence, most businesses are ignoring the positive impact of happiness in business. Authentic happiness expert JoAnna Brandi says, "It's time business leaders wake up to the new realities of the 21st century work world," and offers five easy ways to make the workplace a happier one.

Marketing in Strategic Locations: Leave Your Literature Where Your Competitors Aren't
Think about the people you help in your business. Where do they congregate, where can you find them? For instance, I work with small business owners who want to get more clients. A place this group frequently visits is bank offices to take care of financial transactions and to discuss specific issues with banking officers.

10 Ways to Start a Business on a Budget
If you've been thinking about starting a business, but are held back due to cash-flow issues, there are plenty of ways you can get your plans off the ground. Though your vision may be to own a big store, restaurant, warehouse, or office, consider starting on a smaller scale.

Teeth Whitening Has Become a Blooming Business
The shine of a beautiful smile from spotless & dirt free teeth are a mark of wealth status, health or family upbringing. In the present era, whitening of teeth has developed a thriving business. There are various methods to obtain radiant smile. Dentist said a lot on anticipatory heed, so that you may have pearl white teeth. You should avoid tea, coffee, wine, tobacco or some meditation. There are various way to make your teeth bright white. The business of teeth whitening is prospering as there are a lot of men, women and children suffering from this problem.

How to Create Multiple Revenue Streams for Your Home Business

For a first time business owner, the Internet is like a treasure island... it can be a great adventure exploring new ways to make money. Sure, setting up a website can be great fun but if you want your online business to make you money, you'd have to think beyond just selling a product or a service. Whether you have integrated your offline business with an online one or whether you are a pure 'webpreneur', the key to boosting profits is in diversification or generating multiple revenue streams.

WHY DO IT

In the new entrepreneurial era where most businesses are aligned to the World Wide Web, a smart wealth building strategy is diversification. With multiple revenue streams you not only avoid putting all your eggs in one basket but also create several sources of income so that when there is a slump in one the other one is still around to keep the cash flow healthy. When you offer a host of related and complimentary products and services to customers you are offering them more value and opportunities for repeat business. Not only that diversifying also means you spread out your risks and minimize the cost of marketing and acquiring new customers. Offering multiple products and services gives your business a challenge and the friction required to keep moving ahead.

Last but not the least, creating a multifaceted business is also good for the creative spirit of the owner

GETTING THERE

Let's start with an example. Say you are a small business owner-manufacturing pet grooming tools. You set up a great website to offer your products online to an existing and potential base of customers but want to expand your sales and maximise profits. Diversifying into related product and service fields is just the idea for you. Here are some thoughts to get you started:

1. Sell your own products: you can sell your own product (pet grooming tools), earning the largest profit margin. This should be your main source of income, so make sure you focus on this first.

2. Sell related services: You could also sell a service that complements your products or that your customers might need before or after using your product. Your pet grooming tools sales site, for example, could offer grooming service and consultation with professional pet care providers.

3. Drop ship products: Next, you could find products available to drop ship that complement your main product. Maybe your new pet grooming tool owners will need other items for their pets. Find a drop shipper that offers leashes, collars, food bowls and pet toys and arrange to offer those products for sale on your site.

4. Recommend affiliate products: Why not recommend affiliate products that your customers will be interested in? You could set up a "Pet care Resources" page on your site and use it to promote affiliate products related to pets and pet grooming, such as books or magazines about pet care, dog food, expert advice on pet care, an "ask the vet" button or just about anything else pet owners would be interested in. (Remember, though, keep your focus and avoid turning this page into a general flea market or you'll end up losing traffic.)

5. Sell ad space: Try selling ad space to advertisers who are interested in your target market. A site that sells specialized pet services like a kennel or a pet hostel might be interested in advertising to pet owners since it is usually a big question for a family going on a vacation to leave their pet in safe hands.

6. Create a joint venture with like-minded businesses: Another option would be to create a joint venture with other businesses. Align your services with, say, a dog-training agency. You could set up an arrangement where you earn a portion of the profits on any sales you send his way. Then, write a quick e-mail promotion about his service and send it to all of your customers who live in his area.

7. Start an affiliate program: Finally, start an affiliate program to promote your site. You could do all your selling yourself . . . but why would you? Think about it--you boost your visibility when your affiliates start publicizing your site, you gain credibility with your affiliates' customers, and you simply make more sales! You can get some more ideas at:
http://developers.evrsoft.com/article/web-development/miscellaneous/how-to-leverage-your-curr.shtml

This is not all. You can pull additional sales from existing customers by investing in customer relationship management and data mining. Data mining systems allow companies to target a broad range of customers with common buying characteristics as well as narrow the target down to individual customers. Targeted e-mail, for instance is more effective than broadcast email. Companies such as Amazon.com do a great job of suggesting choices based on past product purchases.

Another major source of new revenue for an online company is "Digital Content". Digital content is basically kind of information that can be downloaded by the user for a certain fee. Digital content ranges from music, movies, photographs, news and information, interactive multiplayer games, books magazines and almost anything else that can be digitised. Revenues may come from pay per use of subscription or purchase for downloads.

For an imaginative business owner the possibilities for creating new revenue streams are limitless. Diversifying is great; diversifying is fun, but a word of caution here. You must make extra sure that your revenue channels are complimentary to each other and that you never, never forget your core customer base. These were the first people to buy from you and these are the ones who are still most likely to come back with repeat orders.

Generating multiple revenue streams is the most logical solution to turning your online investments into a profitable and sustainable business. Let your imagination run lose, plan in detail and be prepared to work real hard; having 3 sources of income compared to one never hurt anybody!
Also see: http://www.powerhomebiz.com/vol116/revenue.htm

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