ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Best Microsites and Landing Pages of 2008 to Be Named by Web Marketing Association

Simsbury, CT (PRWEB) November 26, 2007 -- The Web Marketing Association judges will select the best online newsletters of 2008 in 86 industries as part of their sixth annual Internet Advertising Competition (IAC) Awards (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv). The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

"Micro sites and landing pages are a critical marketing tool for any company trying to effectively advertise on the Internet," said William Rice, president of the Web Marketing Association. "Banner ads and online newsletters are effective driving traffic, but it is the landing pages that convert the visitor into a customer. Each micro site and landing will be judged on creativity, innovation, impact, design, copywriting, and use of the medium as an advertisement. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating microsites and landing pages. It's also a great marketing opportunity for the winners to promote to senior management, customers and prospects".

The 2008 Internet Advertising Competition Awards will accept entries from 86 industries, including airline, biotech, B2B, consumer goods, education, health care, financial services, professional services, technology and travel just to name a few. Entries judged to be outstanding will receive an IAC Award. The entry receiving the highest score in each industry will be recognized as the best online newsletter for that industry.

"We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace," said Rice.

The 2007 Best of Show winner for Micorsite/Landing Page was Wunderman Team Detroit for My Dream. The newsletter was also recognized as the Best Automobile Microsite/landing page. Other Top Online Newsletters for 2007 included:

Avenue A | Razorfish Holiday Card Best Advertising Microsite/landing page submitted by Avenue A | Razorfish - Philadelphia

ESP Online Microsite Best Associations Microsite/landing page submitted by Advertising Specialty Institute

Microsoft Small Business Accounting Website Best B2B Microsite/landing page submitted by CRN International, Inc. & Microsoft SBA Website

Bank of America Business 24/7 Best Bank Microsite/landing page submitted by Organic, Inc.

Icehouse.com Best Beverage Microsite/landing page submitted by ad2, Inc.

TITAN Best Computer: Hardware Microsite/landing page submitted by ARC Worldwide Singapore

Dell CES Best Computer: Retailer Microsite/landing page submitted by Critical Mass

Adobe Creative Mind Site Best Computer: Software Microsite/landing page submitted by Adobe Systems Incorporated

Discover the Freedom of Precast Best Construction Microsite/landing page submitted by Arends Inc.

The Awareness Garden Best Consumer Goods Microsite/landing page submitted by 15 letters inc.

Adobe Creative Mind Site Best Design Microsite/landing page submitted by Adobe Systems Incorporated

Proposal Microsite Best Directory or Search Engine Microsite/landing page submitted by Berry Network, Inc.

Gentex Corporation Best Diversified Business Microsite/landing page submitted by Imirage, Inc.

College of William & Mary Sexual Assault Website Best Education Microsite/landing page submitted by Alexander & Tom, Inc.

Global Technical Careers microsite Best Employment Microsite/landing page submitted by Shell International Ltd, Attraction & Recruitment

Picturehouse: Pan's Labyrinth - Journals of Imagination Best Entertainment Microsite/landing page submitted by Deep Focus Entertainment Marketing & Promotions

Lakewood MySpace Site Best Faith-based Microsite/landing page submitted by Idea Integration

Easy Ups-I'm Just Like You Best Family Microsite/landing page submitted by Critical Mass Inc.

TIAA-CREF www.FindTheTimeCapsule.com Best Financial Services Microsite/landing page submitted by TMX Communications

Chiquita Banana Plantation Best Food Industry Microsite/landing page submitted by Chiquita & These Days

The Good Side Best Game Site Microsite/landing page submitted by RDA International and Nivea For Men

Soloflex microsite Best General Interest Microsite/landing page submitted by Overland Agency

Banner Health Alzheimer's Institute Best Health Care Microsite/landing page submitted by Banner Health IDD and Alzheimer's Institute

MGM Grand Hotel and Casino Website Best Hotel and Lodging Microsite/landing page submitted by MGM Grand Hotel and Casino - Internet Marketing

Nationwide Insurance - Times Square Best Insurance Microsite/landing page submitted by TM Interactive

www.TheAgencyOfTheYear.com (2006) Best Interactive Services Microsite/landing page submitted by TMX Communications

T-Online Palm Reader Best Internet Service Provider Microsite/landing page submitted by Robert & Horst Marketing GmbH

MedeFile Best Investor Relations Microsite/landing page submitted by Creative Direct Marketing Group

Ater Wynne company site Best Legal Microsite/landing page submitted by Overland Agency

The Air Guitar King Best Magazine Microsite/landing page submitted by Nitro FX Ltd

AlphaTEC Gloves Microsite Best Manufacturing Microsite/landing page submitted by MST Marketing Group

sueddeutsche.de / WM-Fanblock Best Media Microsite/landing page submitted by Robert & Horst Marketing GmbH

Siemens www.ChangeTheStatistic.com Best Medical Microsite/landing page submitted by TMX Communications

Blockbuster Happy Feet Promotion Best Movie Microsite/landing page submitted by Creative Digital Group

PIMCO Housing Project Best Mutual Fund Microsite/landing page submitted by Allianz Global Investors

Feed the Pig PSA Campaign Microsite Best Non-Profit Microsite/landing page submitted by American Institute of CPAs

Method Home: People Against Dirty Best Online Community Microsite/landing page submitted by Kadium

The Home Depot Home Services Best Other Microsite/landing page submitted by The Home Depot Home Servides / Creative Digital Group

Prilosec OTC Country Best Pharmaceuticals Microsite/landing page submitted by imc2

Sony CES News and Information Site Best Public Relations Microsite/landing page submitted by BGT Partners & Sony Electronics, Inc.

Westin Snowmass Residences Microsite Best Real Estate Microsite/landing page submitted by texturemedia

Garden Fresh Restaurant - Cherry Promotion Best Restaurant Microsite/landing page submitted by Red Door Interactive

WalMart - School Your Way featuring Kim Possible Best Retail Microsite/landing page submitted by Disney Online Ad Sales

Montgomery Bell Academy Best School Microsite/landing page submitted by WhippleHill Communications

SALOMON FREESTYLE BOX Best Sports Microsite/landing page submitted by Salomon - Megalo(s)

Digital Lifestyle Center (DLC) Best Telecommunication Microsite/landing page submitted by Avenue A/Razorfish and AT&T

Jealous Penguin Best Travel Microsite/landing page submitted by DDB Chicago / Domani Studios

DeSales University Best University Microsite/landing page submitted by Imirage, Inc.

The 2008 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org The deadline for entry is January 31, 2008 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to microsites and landing pages, Awards will be presented within each of the industry categories and advertising formats such as:

- Online ad (including banner, pop-up or interstitial)

- Online ad campaign

- Rich media online ad

- Rich Media ad campaign

- Email message

- Online newsletter campaign

- Microsite/Landing page

- Integrated ad campaign

- Ads the client did not choose

Industries represented in the 2008 IAC Awards (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) are the following:advertising, advocacy, airline, application service provider, arts, associations, auction, automobile, b2b, bank, beverage, biotechnology, broadcasting, brokerage, catalog, computer hardware, computer retailer, computer software, construction, consulting, consumer goods, credit union, design, directory or search engine, diversified business, education, email, employment, energy, entertainment, events, e-zine, faith-based, family, financial services, food industry, game site, general interest, government, health care, home building, hotel and lodging, information services, institutional services, insurance, interactive services, international business, internet service provider, intranet, investor relations, investment, legal, leisure, magazine, marketing, manufacturing, media, medical, military, movie, music, mutual fund, news, newspaper, non-profit, online community, other, pharmaceuticals, portal, professional services, public relations, publishing, radio, real estate, regional, restaurant, retail, school, shopping, small business, sports, telecommunication, toy & hobby, transportation, travel and university.

Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2007 through January 31, 2008 (except for the Ads the client did not choose format which do not have to have run.)

Judging for the IAC Awards will take place in February, 2008, and winners will be notified by e-mail one week prior to the general announcement of winners in March, 2008. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, Blattner Brunner, Comedy Central, Sun Microsystems, National Cable & Telecom Association, Refinery, Euro RSCG, EPB Interactive, New York Post Interactive, The Cincinnati Enquirer, J. Walter Thompson, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink.

The 2008 Internet Advertising Competition Awards are sponsored by the following leading organizations: BGT Partners, Burst Media, PRWeb, Misukanis & Odden, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, Search Engine Strategies, Webmaster Radio, Rovion, AllBusiness.com and eMarketer. The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.

About the Web Marketing Association

The Web Marketing Association (http://www.webmarketingassociation.org) is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of advertising, marketing and promotion used to attract visitors to Web sites. Since 1997, the Web Marketing Association's annual WebAward Competition (http://www.webaward.org) has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 11th year, the WebAward Competition has become the premier industry-based site recognition program for online advertisers, Web developers and marketers worldwide.

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