ADUTAINMENT: Advertising as Entertainment
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How To Create A Video Campaign Concept
Have you ever had a good idea, maybe a great idea, only to find that someone else already ready did it? Frustrating. You want to be a success and who doesn't? It's why you do what you do, why you put-up with what you put-up with? But it all gets so frustrating.

Safety Scholars Video Contest Gives Creative Voice to Young Drivers
Videos to Target Peers about Auto and Tire Safety

Building Your Business
If you want solid business, you need to do more than just have a lot of sales.

Designing Your Own Business Cards  Part One
Designing your own business cards on the computer is not hard to do, and it will also save you some money. You can use a photo quality inkjet printer and create colorful cards that even contain photographs without having to bear the expense of a professional printer. It is the objective of this article to deal briefly with the history of business cards and reveal some available options in print-it yourself business cards.

Avanta Announces Launch of New Business Centre in Reading
Serviced office company Avanta has announced plans to open its first business centre outside of London, in a joint venture with property asset management company, The Asset Factor.

How to Use Free Articles to Explode Your Internet Business!
In this article I will show you how to use articles to explode your internet business. Writing articles and posting them on the internet can pull in a flood of traffic to your web site.

Succeeding As An Automotive Marketing Director
The job of an automotive marketing director is one of the most difficult in the industry. Marketing new cars, trucks, and other vehicles is an important aspect in determining the success or failure of an automotive firm. Indeed, developing winning marketing campaigns and distinguishing between your product and the competition is a key factor in drawing consumers to their local dealership. Automotive marketing directors are in charge of the busy design, sales, and administrative professionals that help put together marketing campaigns.

Have You Considered Internet Marketing?
Is your business in limbo? Does it seem no matter what you try, nothing seems to work? Are you tired of running newspaper ads, spending money on local advertising and not getting any returns on your investment? Are you running out of marketing ideas? Have you considered Internet marketing? Apparently Internet marketing is where it?s at. More and more businesses are setting up web sites and promoting and selling their products and services via online shopping. Internet marketing actually works and for some businesses it?s the key to their success. How about it?

Marketing You and Your Career
Imagine if a business invested years into the research, design, and creation of a new product, and then failed to tell anybody about it. What if the company assumed (even expected) that consumers should discover their new product, just because it was “greatâ€쳌? Flawed logic, right? Yet, that’s how many people treat their careers! They spend years learning a trade, gaining education, and writing resumes - but do nothing to promote themselves.

3 Easy Steps For An Effective E-marketing Plan
In this day and age, internet marketing is emerging as one of the most viable and cost-effective marketing methodologies especially for small businesses. Here are three easy steps that you can follow for an effective e-marketing plan.

What You Need To Know Video Games
Video games give little boys the opportunity to play major league sports in the comfort of their own home, and fantasize about what it would be like if they donned a colorful jersey of their favorite football or basketball team and took on their opponent in a National playoff game.

A Business Tip That is Sure to Help You Grow
I remember way back when, at a time when the only worry I had in life was whether or not we were going to have that surprise quiz in class tomorrow. Ah the days of yester year that has drifted away.

Modern Female Entrepreneurs, Business & Babies?
The modern successful business woman faces a dilemma when a baby arrives on the scene especially if it is unexpected. Can they manage to juggle work and business with babies? The great thing about modern technology is that most business tasks can now be done online and on the phone. This means that business women can keep working from the office and nearer the time of giving birth, from home, until the last few days before giving birth!

Successful Network Marketing Depends Upon These Three Factors
Network marketing has many aspects, but promotion, persistence, and patience are three key elements which are critical to achieving successful results.PROMOTION is the lifeblood of network marketing.

Instant Home Writing Kit (Revised Edition) Just Released -- The Most Comprehensive Practical Writing Help Guide Available For Home, Business, and Educ
Writing help author and webmaster Shaun Fawcett has just released the completely revised edition of his well known writing help toolkit "Instant Home Writing Kit -- How To Save Money, Time, and Effort and Simplify Everyday Writing Tasks (Revised Edition)". This writing help guide for the average person that was first published in 2001 as an antidote to writer's block, has more than doubled in content and now covers more subjects than ever.

8 Tips for Small-Business Owners to Ease the Pain of Rising Oil Prices

Media, PA (PRWEB) December 9, 2007 -- Small business operators who make up the bulk of U.S. business owners feel the pain of rising oil prices right on their bottom line.

"Many small business owners feel trapped by rising energy costs, as oil prices climb, followed by increased gas prices," says Blaine Fox, an energy expert and executive vice president of federal contracting services for Media, Pa.-based John B. Henry & Associates Inc. And with small businesses comprising 99.7 percent of all businesses (fewer than 500 employees), according to the SBA's Office of Advocacy, that's a lot of pain going around.

A poll by the National Federation of Independent Business shows that 75 percent of small employers who feel hit by increased energy costs during the last six months, absorbed the charge through lowering earnings or profits.

Small businesses can immediately ease the pain of rising energy costs by conducting an energy audit, says Fox, who has spent more than 25 years in the heating and cooling industry.

"We tend to think that immediate savings require expensive or heroic measures to reduce energy usage or costs, but it's often a simple matter of common sense," Fox says. "The first step in implementing a successful energy program is to change the behavior of your associates and employees," says Fox.

"You must make everyone understand that changes in energy practices can have a direct effect on the company's bottom line. Because it's so much easier to use energy and you're not paying for it at the moment of use, it's easy not to think about the real costs. Employees are stakeholders in this because a decreased bottom line will affect their raises and benefits."

Fox, who consults with his client about how to create, maintain or transform buildings into a more green energy-efficient environment, offers these tips that small businesses can implement almost immediately.

Lighten Up. A simple, inexpensive and often forgotten way to keep warmer during cold months is to "Open your curtains to allow light in the office during the day," says Fox. "It doesn't cost a penny." You can also reduce the amount of time you have lights on by using a timer thus saving energy by replacing incandescent bulbs with compact fluorescent lights.

Re-examine your outdoor lighting and janitorial services. Switch your janitorial services to daylight hours if possible. Why heat and light the building just for cleaners? Also, re-examine your need for outdoor lighting. Can you reduce the use without sacrificing safety?

Turn your heat down. It's the easiest thing in the world, yet many business owners don't. A 1 degree lower temperature can reduce your heating bill by 10 percent. Also, consider a programmable thermostat that automatically lowers the temperature when no one is at your business. For example, according to the Department of Energy, the largest portion of your utility bill (44 percent) represents heating and cooling usage.

Walk to lunch. You'll burn calories, save on fuel and give yourself an energy boost. If you must leave the office or plant, car pool to that health-food joint.

Consider a maintenance agreement. If your lease requires that you maintain the heat or cooling equipment, consider a maintenance agreement. It could help protect you from taking a big hit if your equipment needs repairing or replacement. (Equipment operates more efficiently when cleaned and maintained.) It also places you at the top of the list if the contractor is swamped with service calls. Maintenance agreement customers usually are first to receive service. It also allows you to budget your HVAC cost in a manageable and predictable way.

Get a Pro. Some utility companies will come to your office and conduct a free energy audit. (Some refer to it as an energy analysis.) There is no better or cheaper way to get an expert's opinion and tips. If your local utility doesn't offer free audits, consider hiring a professional. The audit can run from $250 to more than $1,000. You can get a list from www.energystar.gov , and be sure to check with the Better Business Bureau before hiring anyone. You can earn back the money in lower energy bills often within one heating or cooling season.

Unplug some electronic devices when not in use. We call them vampires (for example, cell phone chargers), and while you might think they're "off," actually they continue to suck electricity while in a sleep mode. Efforts are under way to mandate manufacturing changes that would drastically reduce the vampire effect in consumer products that you also use in your business.

Plug It Up. Holes and cracks are pesky culprits that affect your energy use. Check for air leakage by examining your walls, ceilings, windows, doors, light and plumbing fixtures, switches and electrical outlets that can allow air to leak in or out of your office. (For example, is that cable connection airtight where it enters your office?)

For more energy saving tips, visit: www.energy.gov/contact.

For free energy-saving advice from a professional contractor, send an e-mail to energyexpert@cutyourenergycosts.com.

Blaine Fox, a 25-year veteran of the HVACR industry, is executive vice president of Media, Pa.-based John B. Henry & Associates Inc, a Veteran Owned Business (SDVOSB) that offers full- service design, engineering, trade management and consulting services. It specializes in energy management, building automation, HVAC, plumbing and also offers green and sustainable design services. Contact Blaine at bfox@johnbhenry.com or (610)566-5200.

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