ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Legal Strategies in Business Plans
Writing a Business Plan these days is tough, venture capitalists are busy and there are so many ideas to choose from. Bankers want a tight, sweet and to the point business plan.

Accounting Programs Online Are Good Business
Starting out in a different manner than most, I earned a masters in an online accounting program. It all started when I bought new financial software to help me manage my business accounts. However, the program did nothing but confuse me. With various charts to track the business information, the program was not meshing with my understanding. I really needed to educate myself.

Better Business Presentations Website Offers Free Information Guaranteed to Improve Presentation Skills
Four free links at http://www.betterbusinesspresentations.com provide custom prepared information that will make almost anyone a better business presenter.

Optimum7 Internet Marketing Introduces SEO Copywriting Services
Optimum7 is pleased to announce the addition of SEO Copywriting Services (http://www.optimum7.com/seo-copywriting-services) for its clients. Search Engine Optimization (SEO) is a service that promises to deliver high search engine rankings for targeted keywords. However, achievement of high rankings, particularly for highly competitive keywords, on the major search engines of Google, Yahoo and MSN requires a continuous stream of highly relevant and engaging content. This content needs to be primarily textual content and published both on the website and promoted for publication (syndicated) throughout the web via thousands of...

Social Media and the Enterprise Day to be Held at Upcoming Blog Business Summit
The fourth installment of the popular Blog Business Summit conference series -- which takes place this September 17-19 in Chicago -- will feature a day devoted to how large companies can leverage social media for internal and external communication. Enterprise blogging expert Jerry Bowles of the Social Media Collective and the widely read Enterprise Web 2.0 blog will keynote.

Financially Free with Network Marketing?
Are you also curious, but skeptical, about becoming financially free with network marketing? Do you think financial freedom is only a dream? Why would network marketing be the answer? How should you use it to achieve financial freedom? Let's begin..

Internet Marketing: The ?Wrongs?
As many smart and effective strategies that are utilized to successfully promote an online business, there are just as many, if not more, inadequate, even foolish, approaches that could spell doom for the venture. These ?wrongs? can range from the merely uninformed or mis-informational to the outright disregard, either of which can lead to the commission of social and professional faux pas. Blunders such as these can serve as the seeds for any temporary and therefore correctable problems, or they can bring about the destruction of the business in question. When a vast network is established for a business, news can does circulate extremely fast throughout the professional community where it eventually filters into the many public forums whe...

Polaris Marketing Research Firm Expands Analytics Department
Data analysts Amy Caira and Trevor Wooden join the full-service Atlanta marketing research firm to further expand its analysis and marketing research report capability.

Camcorder - A Portable Video Camera
Camcorders are portable devices for electronically recording video and audio through an in- built recorder unit They differ from the previous units in which the recording and audio devices were separate

Baptist Launches Cardiologist's Video Interview on Preventing Sudden Cardiac Death
Medicare expands reimbursement for implanted defibrillators. Cardiologist Drew Pickett, MD discusses the treatment for sudden cardiac death.

Labor Certification: Foreign Language Requirement & Business Necessity
When an employer requires that an employee for labor certification speak a language other than English, it is generally considered by the Department of Labor as unduly restrictive. Such a requirement must be justified as a "business necessity" if certification is to be considered.

InterAct EVP of Security and Surveillance Solutions and VP of Business Development to Speak at Pennsylvania APCO
InterAct Public Safety Systems will be speaking on public safety enhancements topics at the Pennsylvania APCO, March 26-28, 2007.

Secrets to Washing of Delivery Vans for Your Fleet or as a Small Business
Delivery van washing techniques are important for speed, efficiency and quality. How do you wash delivery vans?Watch the tar that the tires pick up on the rocker panels and be sure to soap around the logos on the front by hand.

Create Web Traffic With Article Marketing
The one thing that a webmaster cannot live without is traffic. It is the holy grail of all web mastery, and is constantly sought by all web site owners from Google to the smallest startup. The one thing we know for sure is that if you want to make money online, you need traffic to your website. In this article, I explain how Article Marketing can do just that.

The Importance Of Small Business Marketing
An article showing you why you have to market your small business.

9 More Writing Tips for Successful Email Marketing

A few months ago, I wrote a guide entitled: 101 Writing Tips for Successful Email Marketing. In fact, many COPY TIPS subscribers have a copy. Since that time, I have worked on dozens of successful projects and have discovered some additional tips for boosting response.

1. Ask a question in the Subject line. This almost always gets the email opened. I suspect this is because questions are so much a part of everyday email between friends and colleagues. It's a natural way to begin a conversation. Just be sure your question is honest and straightforward — not cryptic, hyped, or suspicious.

2. Write a letter, not an ad. With the growing use of graphics in email, a lot of marketers are experimenting with formats that look more like an ad than a personal message. The fact is, an "email ad" is more likely to be deleted on sight than one that appears to be a personal message – even if that message is obviously promotional.

3. Don't be afraid to go long. In the early days of email marketing, short copy was the rule. But this is changing. For some offers at least, longer copy that tells a more complete story is doing better. This is especially true when a transaction is involved, such as a subscription or sign up.

4. Beginning, middle, and end. Most click-thru responses will come from the hyperlink at the top, bottom, and middle of your email message – in that order. A lot of marketers forget the middle hyperlink. Don't. Your response rates will suffer.

5. Show a picture. For graphics-enhanced email, consider including a picture of your product. This will tend to lift response. Of course, if your product is intangible, you'll have to think of an interesting way to present it as an image. But, trust me, it's worth the effort.

6. Link the images. If your email contains pictures and other graphics, be sure to hyperlink them. You'll be surprised how many prospects will click on these to respond.

7. Drop-text images. A drop-text is a text message that appears when your curser hovers over a graphic. This is common on web pages. In email, this technique works like a picture caption or sidebar that displays as your prospect interacts. Very powerful.

8. Bribes work well. An offer of free shipping, a discount, an invitation, or a free gift is extremely effective in email marketing. For my money (and my clients') information premiums — white papers, guides, checklists, downloads — work best.

9. Add a toll free number. Most prospects will click thru and respond to your offer online. But some prefer to call and speak with someone live. A toll free number will often boost response.

About The Author

An award-winning copywriter, Steve Slaunwhite helps companies achieve their direct mail and email marketing objectives. He can be reached at www.steveslaunwhite.com

mail@steveslaunwhite.com