ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

5 Ways Al-Quaeda is Using Internet Marketing

Internet Marketing is not dead. But it may have caused the death of a few people.

Let's take a look at how terrorist organizations are using Internet Marketing to recruit and spread the word.

1. Case #1: Dirty Kuffar

Yeah boyeeee!

MC Osama is in da hizouse - and the roof ... the roof ... the roof is on fire (really).

In the old days, ask any young man what he wanted to be when he grew up and he might say 'a fireman' or 'a policeman.'

Now little boys want to grow up to be gangstas. And why not? They get all the hos ... You know they got the bling-bling ...

'How you gonna tell me my rims ain't clean?'

Sign me up!

And what bigger gangstas are there than terrorists?

Well, a rap MC calling himself 'Sheik Terrah' (apparently spelling corruptions are just another way to 'stick it to the man' - you go boyee!) has released a new hip hop video called 'Dirty Kuffar' and it's all over the web and the file sharing community.

It is a pretty simplistic hate diatribe that lists a lot of western personalities and calls them 'Dirty Kuffar' (Kuffar = Infidel).

'Yeah, Ronald Reagan is a Dirty Kuffar

George Bush he a Dirty Kuffar

Michael Jackson is a Dirty Kuffar'

Yes, the creative genius is staggering.

Seriously though, the marketing effect was pretty pronounced.

For a while there, it was all over the place ...

2. Case #2: F*ck'n USA

Do a search for the above phrase in Google (without the deleted letters) and you'll find many links to a very interesting anti-American propaganda video created by the North Koreans.

It's the animated music video for a catchy little ditty about 'The Great Satan' that is America.

'Blah blah blah ...

And you were the cause of our country's division ...

ba! ba! F*ck'n U S A!'

(The F*ck'n refrain is in English, the rest in Korean.)

Hmm, kind of sticks in your head.

The video was subsequently played on Japanese and South Korean television (probably intending to capture viewer-interest because of the controversy), but that wasn't the end of the anti-America free publicity blitz.

The video with English translations popped up on websites all over the world and on file-sharing programs. So easily the message of hate is spread ...

SIDE NOTE: A clever guy translated the video into English and is advertising himself along with the translated video. (More on this tactic below.)

3. So, How Do They Do It?

How are these terrorist groups getting all this free grass roots advertising and publicity?

Let's break it down:

** Sub Viral Marketing **

This is a tactic where a piece of media (usually video) is created that on the surface is not appearing to advertise the target brand.

Coke, for example, is reported to have created funny videos where the Coke brand appears, but it doesn't look like an ad. People passed these videos on in purely on the merits of their humor. Little did they know, they were inadvertently adverting Coca-Cola.

The two case studies above were definite tools to gain favor for their organizations (the North Korean dictatorship and Al-Quaeda), but people were passing them along for reasons other than that.

They were passing them along because they liked hip-hop music, or they thought they were funny, or they liked the anti-America/Ronald Reagan/Michael Jackson/whatever message.

An interesting mutation of the sub-viral gene! More on these mutative factors below ...

** Pop Culture Predators **

If you can associate your cause with pop culture, it's easy to gain favor for your marketing message. Corporations are dedicating time and research into discovering what kids think is 'cool' and getting their brands to fit. Of course, kids are extremely insecure and at their core, they have a desperate fear that they are *not* cool. So, if you can convince them that doing something will make them cool, the influence is quite profound.

** Current Event Free Rides **

If a particular topic is popular, people are going to scour the net to learn more about it. Hitch your wagon to one of these stars and you get some free publicity.

Can you think of a few ways the above two videos did that?

SIDE NOTE: Remember the Monica Cigar? Here's a clever example of how a marketer hitched his wagon to current events to get free publicity. I remember The Monica even getting a little blurb on Fox News as a matter of fact.

** Enigmatic Content **

Who is that sexy Sheik Terrah?!

Since no one knows who he is, it adds to the controversy and gets more people talking. This spreads the virus even more ...

Further, look at how easily Bin-Laden's messages are spread. If Osama speaks, the whole world listens now. The media runs it as it's top headline. You stop everything and listen. You tell your friends.

Skillful manipulation.

***

So, there you go. Now you too can use terrorist tactics for fun and profit.

Obviously, I'm not supporting terrorism in any way shape or form. I only wish to describe their Internet Marketing tactics as they may, indeed, be useful to marketers.

About The Author

Val Halla is a web marketing consultant specializing in traffic generation and conversion analysis. She may be reached at: webgoddessvalhalla@yahoo.com