ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.
Republicans and Sex

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Overlay.TV Video Platform Enables True Contextual Advertising

Ottawa, Canada (PRWEB) January 15, 2008 -- Overlay.TV today announced it has completed a $4.6 million Series A financing round and will be launching its Internet video-advertising platform on February 14, 2008. The funding, from Celtic House Venture Partners, EdgeStone Capital Partners and Tech Capital Partners, will provide Overlay.TV with the resources required to successfully deploy its innovative solution.

Overlay.TV: Watch it. Click it. Get it.TM

The Overlay.TV platform allows viewers to interact with online video, and enables content owners and distributors to monetize their video assets. As video streams from its original location, such as leading video sharing sites, viewers are able to opt-in to receive ?overlays? which provide contextual information about the content being viewed. The overlay technology allows any image in a video to be ?hyper-enabled? and allows a viewer to click on the image, right in the video, and take any number of desired actions that are directly associated with the context of the image being viewed.

The overlays can be embedded in external web pages, online shops, blogs and social network profiles. The simplicity and elegance of the Overlay.TV technology means that anyone posting video content will have a tool to add contextual information directly onto the video content ?- no pre-roll, no post-roll, no banners, and no changes to the video at all.

Authors, content owners and e-commerce providers are able to offer advertisers a measurable return on investment for their product placements, without increasing the costs associated with video production.

?The huge uptake of online video, both professional and user-generated, has created phenomenal opportunities for advertisers and content owners seeking to monetize their assets and reach. However, the fundamental challenge of delivering the right message at the right time still exists,? said Rob Lane, President/CEO of Overlay.TV. ?Some interesting attempts to infer video context have started to emerge, but none have proven to be very effective. Empowering users to determine context explicitly and giving them the tools to create their own interactions and ads are what Overlay.TV delivers. We have enabled product placement for the masses and have provided viewers with a simple way to buy what they see in online video.?

?People are struggling to monetize video on the internet and to date, none of the solutions have been overly compelling,? said Andrew Waitman, Managing Partner, Celtic House Venture Partners. ?Overlay.TV has taken a complex issue and developed a solution that enables anyone to add interactivity and advertising to online video.?

For a preview of the upcoming launch on February 14, 2008, please visit www.overlay.tv

Company contact:

Hessie Jones - Director, Marketing

613 761 6152 x 226

About Overlay.TV

Overlay.TV is an interactive media company that provides a video-advertising platform enabling users to lay contextual information directly onto video content. Overlay.TV is a private company headquartered in Ottawa, Canada. For more information, please visit www.overlay.tv.

About Celtic House Venture Partners

Celtic House Venture Partners is a leading venture capital firm dedicated to helping entrepreneurs build high velocity technology companies from the ground up. Since 1994, Celtic House has funded over 60 companies and committed over US$500 million--more than 70% to concept-stage start-ups. By working closely with company management, Celtic House has generated billions in stockholder value and proceeds through 17 successful exits to date, 13 of which were seed-funded by Celtic House. With a history of backing winning teams, including Abatis Systems, Avesta Technologies, Bookham, Extreme Packet Devices, FastLane, NorthChurch, Orchestream, OctigaBay, PixStream, Memsic and Sandvine, Celtic House continues to produce superior venture returns in its target regions in Canada and Europe. Today Celtic House is working with more than 20 active portfolio companies from its offices in Ottawa, Toronto and London, UK.

About EdgeStone Capital Partners

EdgeStone Capital Partners is one of Canada's leading private equity firms and has managed in excess of $2.5 billion of private capital on behalf of institutional and high net worth clients. EdgeStone provides capital, strategic direction and business and financial advice to help promising early-stage and mid-market companies achieve their full potential. EdgeStone leverages the resources of its broad business network and ensures an alignment of interests to achieve superior returns for all stakeholders. For more information, visit www.edgestone.com.

About Tech Capital Partners Inc.

Based in Waterloo, Ontario, Tech Capital Partners manages $95 million in venture capital. Tech Capital provides seed financing, hands-on leadership, market strategy and operational guidance to early-stage technology companies that have the potential to compete at a global level. Since its inception in 2001, Tech Capital has invested in some of Canada's most innovative high-tech companies, including: AideRSS (www.aiderss.com), Covarity (www.covarity.com), LiveHive Systems (www.livehivesystems.com), OverlayTV (www.overlay.tv), Sandvine (TSX:SVC; AIM:SAND) (www.sandvine.com), Sidense (www.sidense.com), Sirific Wireless (www.sirific.com), Software Innovation (www.softinn.com) and VideoLocus (acquired by LSI Logic). An active advocate of innovation and entrepreneurialism, Tech Capital maintains a strong presence in Waterloo's thriving technology community. For more information, please visit http://www.techcapital.com

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