ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Myrtle Beach Golf Course, Pawleys Plantation Golf & Country Club, Is An Elite Venue, According To Golf Business Magazine
National Golf Publication Spotlights The Success Of Pawleys Plantation's Ongoing Multi-phase, Strategic Renovation Project.

Greening Your Small Business
Being ?green? is the theme these days and doing so will help you bring in more customers to your business But it?s not all about money

Wellness International Network, Ltd. Expands Cross-Cultural Marketing Efforts
Wellness International Network continues its global expansion by marketing its results-oriented, nutritional products in a new product brochure available in English, Dutch and Spanish.

Is Your Dentist Too Busy to Educate You About Gum Disease?
Let's face it Dentists are busy people

Is Your Business Running YOU?
I lost a client recently. When I asked why he was making a change he said to me, "Your site used to be in the top three results of all the search engines and now it's not".

Fax Marketing : Reaching a New Niche of Customers
Traditional marketing and advertising assumes that all of your customers are traditional people. Even newer technologies like email assume that the best way to reach people is when they are at their computers.

Safe Lists: Good Or Bad For Network Marketing?
For many years people have sought to spread the word about their home based businesses on safe lists. They said it was either very low cost or free advertising. And they said that one could reach others who understood MLM or network marketing or home based business attitudes. Thus one could reach others who would be of a like mind.

Soothware.com Launches Free Search Engine Marketing Tools: SEM Management Tools Designed Specifically for Small and Mid-Sized
Soothware.com (www.soothware.com) announced the beta release of its search engine marketing (SEM) management platform and is now accepting applications into its beta program. For the first time, sophisticated SEM management tools are available to marketers free of charge. Marketers also have the option to subscribe to a premium version of Soothware.com's service for a low monthly fee.

Small Business Solutions Offered at New Website
This new website--MarketingHelp4U--was created to help grow business for both small businesses and home based businesses. Here you can find affordable online marketing guides, online courses, free small business ideas and links to small business marketing and many other small business topics. Topics include: marketing, sales marketing, marketing strategies, graphic design, brochures, online marketing, affiliate marketing and more.

Integrity and Marketing - Finding the Right Balance
When marketing themselves to leads and prospects there are five common mistakes people make, all which can be easily avoided by finding the right balance to maintain your personal and professional integrity in all pursuits.Five common mistakes many people make are;1.

How To Choose A Perfect Home Based Business
Nowadays, more and more people are becoming a home based business owner. If you make a search on 'home based business' at Yahoo, it returned a total of 51,000,000.

Protect Your Most Vital Business Asset with Security Software
Homeland security, airport security, Internet security â€" these days we’re literally inundated with a need to protect ourselves and our property from the non-stop bombardment of potentially damaging attacks by unknown sources and entities lurking somewhere out there.This is the reality of the world in which we live today.

Increasing Revenues and Cost Cutting Strategies Are Benefits of Attending America Outdoors' Marketing and Management Conference
The most compelling line up of seminars for the adventure travel industry in 20 years is planned for the America Outdoors Marketing and Management Conference in Knoxville, Tennessee, December 3 - 5, 2008.

Search Engine Marketing Firm iProspect Enhances iSEBA Technology to Manage Yahoo! Paid Inclusion and Shopping Engine Feeds
iSEBA is the only feed management offering to globally optimize spending across multiple feeds for improved campaign results.

Dial-up Vs. Broadband Video
The decision to pay the extra fees and move from dial-up to broadband usually involves meeting three wants: faster downloads, faster uploads and live streaming video.The transmission of live streaming video is dependent on bandwidth, video codecs and the ability to transmit as many frames per second as possible.

Datran Media Announces Second Annual Marketing & Media Survey Results

New York (PRWEB) January 23, 2008 -- Datran Media, a leading provider of digital media solutions, today released the results of its second annual survey of online marketing professionals. Conducted in December 2007, the survey of over 2,000 marketers provided unique insight about the online channels that have, and will continue to have, an impact on business.

Overall, 82 percent of the marketers surveyed by Datran Media (http://corporate.datranmedia.com/newsandpress/press.php) indicated that they plan to increase their use of email marketing in 2008, and 55 percent of the respondents cite that they expect ROI from email to be higher than any other channel. Datran Media's survey results are consistent with the Direct Marketing Association's recent report, which found the ROI from email is much higher than other channels. In fact, email ROI will hit $45.65 for every dollar spent in 2008, more than twice the ROI of other mediums including search and display.

Marketers from 90 companies including OgilvyOne worldwide, Avenue A/Razorfish, Insurance.com, InterActive Corp., Piper Jaffray and Tickle offered valuable insight into major brands' overall positive outlook for the email channel. Across these companies and others, 67 percent of respondents stated that email has helped boost sales through other channels. In these scenarios, email is leveraged as a tool for sales well as a media channel.

Commenting on their email programs and plans for 2008, marketers shared a wide variety of thoughts.

"We expect email marketing to drive more sales and increase ROI of the email channel in 2008," said Matt Rihtar of Insurance.com.

Said Sean Kettley with Tickle and Love Happens, an online dating network that tailors messages to its membership based on interests and psychographics, "This year, we intend to test custom messaging based on horoscope based palm, tarot and zodiac matches as well as other astrological criteria."

"Email keeps us in touch with our customers in an industry where we only have contact for one or two months a year," states survey respondent Joanne Carry of dmg world media. The international exhibition and publishing company produces more than 300 market-leading trade exhibitions, consumer shows and fairs as well as 45 related magazines, newspapers, directories and market reports. "As we are producing shows, it allows us to continue a conversation and keep them [consumers interested."

"In 2008, email will become a more significant contributor and a more important media element in the sophisticated advertiser's marketing arsenal," said Howard Koval of Hit Start.

In addition to increased use of email as a media and lead generation channel, the Datran Media (http://www.outperformance-marketing.com) survey found:

? 80 percent of respondents indicated email was the strongest performing media buy ahead of search and display.

? Search is favored channel for complementing the email channel.

? More than 80 percent of marketers send targeted email campaigns.

For a complete view of survey results, please visit Datran Media Success - http://www.datranmedia.com/2008survey.

About Datran Media

Founded in 2001, Datran Media (https://www.eo.com) is a leading provider of performance-based marketing solutions, and is the creator of EO, the first exchange online for both inbox and web media. Datran Media (http://www.netmargin.com) also operates NetMargin, a leading media network. Datran Media (http://www.skylist.com) completes its suite of services with StormPost, a premier email marketing and monetization platform and the first in its category to provide inbox ad inventory management. For more information, please visit www.datranmedia.com.

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