ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

New Book Lead Like a Pirate! is a Big Hit with Big Business

(PRWEB) February 8, 2008 -- One of the most advanced corporations in the world is turning the clock back a few hundred years to share professional development secrets from the golden age of pirates with its modern-day leadership team. Boeing, the world's leading aerospace company, recently bought more than 500 copies of Christopher Novak's new book, Lead Like a Pirate!, joining a rapidly growing list of organizations that are embracing this creative twist on professional development.

Novak is a former human resources executive at Cornell University, the author of three books and a professional speaker (www.ConqueringAdversity-speaker.com) whose signature keynote, "Conquering Adversity", has inspired thousands.

Lead Like a Pirate! is a definite winner with a wide range of organizations including the Tulsa School District, Safeway, J&J, Bridgestone Firestone, The Computer Merchant, Siemens Power Generation, Hawaii Carpenters Union, Outback Steakhouse, Taco Bell, Seton Medical Center, government agencies and non-profit organizations; all of whom set sail with Novak's new book.

Since its November release by Dallas-based Cornerstone Leadership Institute (www.CornerStoneLeadership.com), the fictitious Captain Tiger Eye Taylor and the Crew of the Ebony Ghost have become professional development staples for many teams as business leaders look for innovative approaches to train frontline supervisors and managers. Who said learning had to be boring? Pirates are popular and that immediately makes the book appealing to employees.

Indeed, readers discover something very different from traditional business books in this 88-page, quick-read paperback. Novak cleverly disguised classic team leadership principles inside a series of fast-paced, illustrated buccaneer adventures that capture the attention of even the most stoic landlubbers. With its tall ships and tall tales, Lead Like a Pirate! is a learning instrument that people actually enjoy and that alone makes it unique in the world of professional development.

"Lead Like a Pirate! is not entertainment," the author says. "It's themed-learning which means I take relevant professional skills that leaders needs to master and present them in a setting where learning those skills is almost an unconscious result of being drawn into the storyline." Individually, a reader can sharpen their leadership skills with this book but its most significant impact is as a catalyst for groups or teams to discuss key leadership characteristics and techniques.

Novak was asked recently in a 30 minute interview on Canadian radio's, Holder Tonight, with host, Peter Anthony Holder, which airs in Montreal and Toronto, whether this was a book for leaders or followers. Novak replied that it's a book for both, noting the entire team, in fact the entire organization, can benefit from the book's key learning points.

With a hint of old English and a thread of historical truth, the book shares Tiger Eye's 5 Secrets of turning diversity into strength, speed into advantage and heart into leadership. His 5 Secrets -- the Captain, the Crew, the Mission, the Strategy and the Treasure -- are revealed through a series of illustrated high seas adventures. Each adventure ends with a challenge to evaluate a specific situation and select the best course of action from among several options. Doubloons are awarded based on the appropriateness of the answer. The last chapters examine the choices offered in each dilemma and explain the rationale for each preferred answer. Also included are concrete suggestions on how to apply the book's key learning points within the workplace.

Lead Like a Pirate! is the kind of book that business leaders are drawn to because it respects their time while sharpening their skills. "Leaders today, especially frontline supervisors and managers, don't have time to read lengthy, academic-style dissertations on leadership theory," Novak says. "But these leaders will make time for common sense professional development that is creative, quick and meaningful. That's why this book is so exciting."

So while Boeing may be one of the latest corporations to set sail with Captain Tiger Eye Taylor, they certainly will not be the last. Expect to hear more about Lead Like a Pirate! as companies make it part of their leadership development strategy.

Lead Like a Pirate! ($14.95 +s/h) is available online from the publisher at www.CornerstoneLeadership.com, or 888-789-5323; which also offers a do-it-yourself, downloadable training package for the buccaneer book complete with Power Point? slides and a Facilitator's Guide. The author also offers live webinars on Lead Like a Pirate through My Place to Learn (www.CornerstoneLeadershipOnline.com) with the next one scheduled for February 21st.

About Christopher Novak

Christopher Novak is the author of Conquering Adversity (Cornerstone Leadership Institute; 2004; $14.95), and 4 Circles of Good Business (Core Concepts Inc.; 2006; $12.95). Both are available online at www.Amazon.com.

A highly sought-after keynote speaker for conferences, retreats and special events, Novak has inspired thousands of professionals with his high impact "Conquering Adversity" message. His speaking invitations include national and regional appearances for organizations like SHRM, CUPA-HR, U.S. Department of Justice, U.S. Department of Agriculture, Florida Hospital Association, Colgate University and many more. In 2001, Novak, a former director of human resources at Cornell University, started, The Summit Team (www.Summit-Team.com), specializing in leadership training and executive coaching. His clients include Syracuse University, Ithaca College, Lane Construction, Hess Corporation and Galaxy Communications.

For information on the author or his services, visit www.ConqueringAdversity-speaker.com, call their office at (315) 673-1323 or email them at info @ summit-team.com.

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