ADUTAINMENT: Advertising as Entertainment
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Documenting Partnerships in Your Business Plan
Forging partnerships to improve market penetration has become commonplace, particularly for "new economy" businesses. And, most companies proudly mention their many partnerships in their business plans.

Google Creates Video "Vending" Machine Online
It's really no secret that search giant, Google.com, wants to own the gateway to all media online.

Business Radio -- No Bells, No Whistles and No Couch Required ... Radio has Never Felt So Right
No Couch Required -- The show that is not afraid to tackle myths, matters and material around behavior change in life. So tune in with Dr. Kevin Fleming for the inaugural show with special guest Tom Morris to take an honest look at just about everything. Celebrity life coach, business guru and trained psychologist -- The "Good Doctor" unmasks the half truths that keep so many strapped to the therapeutic couch on February 22, 2008, taped live and archived to listen on demand.

Limousine Rentals For Business And Pleasure
Different occasion requires different pomp, and is quite important if you want to impress your guests or business partners during the event. You can either dress regally to match any royalty, or hold an extravagant and expensive party, or get a limousine rental.

Report Highlights Differences in Latin American Business Climate
Latin America is one of the fastest growing regions in the world and, because of free trade agreements, provides a source of potential new buyers for U.S. goods and services. However, when entering a new market like Latin America, knowing the local culture and the business environment are two key elements that can help to ensure success, according to global trade credit insurer and accounts receivable management provider Euler Hermes ACI.

First-Ever P2P Media Summit Silicon Valley -- Technological Innovations & New Business Models
The DCIA's first-ever P2P Media Summit Silicon Valley is scheduled for Monday August 4th at the San Jose Marriott in conjunction with Building Blocks. Industry leading speakers from around the world will discuss the latest technological innovations and newest business models in the rapidly emerging P2P marketplace.

Today's Business Professional
The term "Business Professional" evokes a certain persona. We think of the person in a business suit, with a brief case, going to an office to do business. The vision includes 'in person' meetings with business colleagues and clients, reporting to a boss or supervisor or in some way being accountable for one daily output or production.

Internet Marketing Offers Relief to Gas Price Gouging
How to jump on the e-commerce bandwagon to make money online and lessen the blow of skyrocketing gas prices.

New Internet Marketing Book Released: How to Win Sales & Influence Spiders
You could be losing $10,000, $100,000 or over $1 million dollars a month online. New Internet marketing book reveals how to immediately boost your business and buzz on the web.

Security Video Recording: Stand Alone Or PC-Based?
Are you ready to wire your home for security video recording and deciding between stand alone or PC based system Read on to find out which is which for your home and property protection

Business Continuity Solutions Provider, SteelEye Technology, Introduces LifeKeeper Protection Suite for Exchange 2007
Combining comprehensive data replication, wide-area disaster recovery and any point in time re-wind, SteelEye delivers a continuous data protection solution that assures business continuity for Microsoft Exchange deployments.

eprintwerx Launches Franchisee Seamless Web-Based Direct Mail Postcard Marketing System
eprintwerx quickly customizes business marketing plans through direct mail postcard campaigns. With this radical new technology, web users can map a target market, locate businesses and households, and apply demographic criteria to seamlessly launch a printed and mailed direct mail campaign quickly. Powerful new customization now enables user's own photographs logos and maps to be uploaded and cropped in seconds. With 250 million households and 115 million businesses available to target with products and services, eprintwerx offers users a 24/7 instant and powerful marketing tool. Now announcing New Home Owner data provided by HomeData corporation seamlessly integrated.

Per-Inquiry Marketing Boosts Two New Clients
Per-inquiry (PI) advertising firm Higher Power Marketing (HPM) is celebrating the success of two new clients: Premier Team International Inc. and Marriage Builders Inc. Buoyed by these and other clients, HPM's revenue growth is up about 29 percent from last year.

Top Ten Neurolinguisitc Programming NLP Techniques For Business Part II
This is part II of a two part article identifying the top 10 NLP techniques that can be used in business 6

Three Simple Steps For Starting An Online Business
The Internet is the playground for would-be entrepreneurs and consumers with credit cards in the ready position. The trick is to combine the two in such a way that they will form a mutually beneficial business relationship. While this may sound like a tall order, you may be stunned to find out that the surprisingly simple steps of starting an online business are actually achievable for anyone with a hookup to the ?Net!

10 steps to promote your business

1) Word of mouth is the most cost-effective, powerful form of promotion. Write a list of 50 people you know but don't see regularly – relatives, friends, ex-colleagues etc. Send each of them a friendly email or postcard to let them know what you're up to. Ask them for feedback, advice or contacts of anyone who might be interested in hearing about your business. Don't be shy! People love to help. For practical tips on promoting your small business visit Guerrilla Marketing

2) Networking may seem intimidating but there are ways to make it less scary. Don't feel you have to sell, sell, sell - the number one rule of networking is to listen. It's about building relationships - go to a networking event looking for opportunities to help others. Ask questions, gather information, offer contacts and advice – people will remember you for it. Networking PLUS is Business Link's popular monthly speed-networking event – for details visit the events section on the Business Link website.

3) Business cards need to stand out from the crowd. Get a new batch printed on unusual material – textured card, plastic, wood – or make it an unusual shape. Offer a business tip or special offer on the back. Include your photo on the card – this makes it more personal, easier to remember you and harder to throw away! For excellent free tips on killer business cards see Card Sharks on the Lean Marketing website.

4) The internet is an amazing market place to promote your business – but it's easy to feel lost or insignificant. Join specialist forums and exchange links with complimentary websites. To reach a targeted audience, join Affinity Trading Network – an active online network for small businesses. You get a full web profile about you and your business, and access to the Trading Boards, providing an effective way to increase your online exposure.

5) Newsletters are a great way to build up a following, sign up potential customers and provide people with a regular reminder about your services. Write a simple one page resource of news, advice and latest offers each month. Run a competition or poll. Promote your customers or suppliers. Use it to build your reputation as a useful hub of up-to-date information. Encourage feedback, keep it enjoyable and personal. To help you build a mailing list, create a newsletter and measure results, look at Mailing Manager

6) Testimonials support your credibility. It's good practice to ask clients for regular feedback either verbally or in a quick customer satisfaction survey. When you have a happy customer – ask whether you could get a quote from them. Be clear as to how you will use the testimonial – on your website, in your newsletter or letterhead etc. Make sure you accredit the quote explicitly with the name of the client – anonymous testimonials don't hold much punch. After all, testimonials can also give your clients good publicity.

7) Cold calling can send shivers down your spine! However, it is a highly targeted way to promote your business. Don't expect to close a deal over the phone – again this is about finding out information as much as selling. Use phone calls as the first step to getting to know your prospective clients better. Don't make a full pitch but arrange an appointment or ask permission to send on further materials about your business. And remember to speak s-l-o-w-l-y! For a Cold Calling Crash course to get you over your fears and anxieties, take a look at Do Your Own PR.

8) Referrals are a valuable and inexpensive way to find new clients. It's not about being pushy, it's about building long term business relationships based on trust. Start by asking each of your clients or suppliers for three contacts of other people who might like to find out more about your business. You could offer to reciprocate and provide three useful contacts in return. Make it a regular habit to give referrals as well as ask for them. For an effective referral marketing system, visit 1quickreferral

9) Press releases must be targeted. There is little point sending round a generic press release to hundreds of newspapers. Start by focusing on five publications ideal for your target market. Read back editions thoroughly – understand what kind of stories they like to publish and the style of language they use. Find a relevant news hook and tailor your press release specifically for each publication. The first paragraph is key and must provide the who, what, where, when and why of your story. For excellent tips on writing press releases visit Bizhelp24 .

10) Patience and persistence are the most important tools to promote your small businesses! If you try each of the strategies above and build them into a regular marketing plan, you will certainly boost your profile, without a doubt!

Article written by Jo Hill, For further resources and tips on marketing visit Affinity Trading Network.