ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Catalina Marketing Utilizes NetXposure to Support Targeted Advertising at Point of Sale

Portland, Ore. (PRWEB) March 4, 2008 -- NetXposure today announced that Catalina Marketing, the world leader in behavioral marketing solutions, is using NetXposure digital asset management (DAM) software as a key component of their new Catalina Targeted Advertising product. Utilizing NetXposure DAM, Catalina helps consumer goods manufacturers and retailer clients deliver more effective, targeted communications that drive awareness and impact consumer behavior.

The new Targeted Advertising product uses Catalina Marketing's large database of shopper purchase information to deliver printed ads and messages to shoppers directly at point of sale. Like all Catalina Marketing communications, each print is uniquely targeted to the individual's shopping behavior. Recent studies have shown the impact of Catalina communications as an advertising tool on brand awareness, recall and volume. Recent tests conducted by comScore show that Catalina Targeted Advertising can increase brand awareness by 16 percent, brand recall by 24 percent and volume lift by up to 35 percent.*

Catalina utilizes NetXposure to store and organize thousands of product images from clients, specifically consumer goods manufacturers and retailers. Leveraging NetXposure's flexible service oriented architecture, Catalina has linked the DAM system with its decision support database and business intelligence software, helping to enable Catalina to deliver customized, targeted advertisements at point of sale, Together, the information systems assist Catalina's clients deliver more effective consumer communication, increasing brand awareness, recall and volume.

"We're integrating NetXposure into our daily business, accessing the power of the system through other systems," said Dave Larson, senior director of Creative Services at Catalina. "Given the sheer size of our network, our recent color printer upgrades and the scope of our business on a daily basis, we had to develop better, more efficient ways to recall our graphics. NetXposure has the ability to be more than a standalone digital asset manager. It helped us think outside the box to help support and expand the way Catalina does business."

Separately, NetXposure will be exhibiting at the American Associations of Advertising (AAAA) 2008 Media Conference & Tradeshow, March 5-7 in Orlando, Florida. Visit booth # 327 to see a demonstration of NetXposure's newest DAM system, NETXPOSURE 5 that combines the flexibility of the Web with the responsiveness of the desktop for streamlined creation, management and delivery of marketing assets and brand imagery.

About Catalina Marketing Corporation

Based in St. Petersburg, Fla., Catalina Marketing Corporation (www.catalinamarketing.com) was founded 25 years ago based on the premise that targeting communications based on actual purchase behavior would generate more effective consumer response. Today, Catalina Marketing combines unparalleled insight into consumer behavior with dynamic consumer access. This combination of insight and access provides marketers with the ability to execute behavior-based marketing programs, ensuring that the right consumer receives the right message at exactly the right time. Catalina Marketing offers an array of behavior-based promotional messaging, loyalty programs and direct-to-patient information. Personally identifiable data that may be collected from the company's targeted marketing programs, as well as its research programs, are never sold or provided to any outside party without the express permission of the consumer.

About NetXposure

NetXposure makes software products that empower organizations to efficiently create, manage, distribute and market digital content. Founded in 1995, NetXposure is headquartered in Portland, Oregon with offices in Tokyo, Japan, Bangalore, India and London, England. For more information on NetXposure's products and services please visit our website: http://www.netx.net or call (503) 499-4342.

*Test results of six advertising pilots. Statistically significant difference between test and control at 90% confidence level. Results represent the weighted average performance across all tested executions within each brand pilot.

# # #

Powered by WhyPark.com | Site Map | Home