ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Protiviti Licenses Approva BizRights Software to Perform Control Assessments for Oracle E-Business Suite and PeopleSoft Applications
Leading risk and internal audit consulting company standardizes Approva for Enterprise-wide Controls Monitoring

Broadcast, Promotion and Marketing Web Site MaxMouth Officially Launches BETA
Broadcast, promotion and marketing Web site MaxMouth -- the highly anticipated, socially fueled virtual broadband entertainment network created by entertainment industry "insiders" -- has officially launched BETA.

Google Adsense Profits Mixed In With Affiliate Marketing
Affiliate marketing has become one of the most effective ways to advertise online. It is also one of the easiest ways for anyone with a website to make a profit online. Affiliate Marketing is an agreement between a merchant and a website owner. The website owner, or the affiliate, allows the use of their site for the promotion of the merchant's products by linking to the merchant's website. In exchange, the merchant pays a commission to the affiliate on all sales generated by the affiliate. Every time someone clicks on the link on the affiliate website and proceeds to make a purchase, the affiliate gets a commission. The merchant will pay the affiliate only when a customer clicks on the product link and makes a purchase.

JibJab Skewers Politicians and Celebrities in 2006 Year in Review Video
From Paris Hilton to Donald Rumsfeld to Kim Jong-il - No One is Safe in JibJab's Second Annual Year in Review, "Nuckin' Futs!" The Video World Premiered on "The Tonight Show with Jay Leno" on Tuesday, December 12, 2006.

Getting a Small Business Loan
Are you in need of financial resources in order to start or even maintain your small business? Most of us are. The first step is to take a look at the vast number of commercial loan sources that offer help in this area such as Chase, Citibank, etc. Also, with the Small Business Administration (SBA), you should be able to arrange a connection with one of these banks. This is one of many organizations that specialize in loans to small businesses.

Could Keyman Insurance Save Your Business?
There is a well-worn saying that no one is indispensable Perhaps not indispensable, but it is equally true that the role of a key player in many a small business can spell make or break in its fortunes

Building Your Table Tennis Video Library
Most modern sport enthusiasts accompany their physical activity with other things. They wear clothing promoting their sport, have posters of their favorite players, and buy accessories related to their pastime. However, one hallmark of the dedicated sportsman is in his library. In the old days, the really good sportsmen knew that their games were as much mental as physical, so they often had large shelves full of books written by various experts at their game. These books were rarely for display purposes either - they were often well leafed through and read almost daily.

Does Your New Business Need A Website?
If you are starting a new business there are many things you need to keep in mind, and starting a website to market your products online is one of the most important aspects of your new business.

Advantages Disadvantages Of Internet Marketing: The Good The Bad And The Ugly
The Advantages Disadvantages Of Internet Marketing are many.A few Advantages Disadvantages Of Internet Marketing are:* It's on the internet so it's low cost* Very fast* And you can reach a global audienceHowever it:* Can leave the businessman feeling isolated* Hard to tell if people are lying because you can't see their face* And you can be overloaded with information.

powerTV Takes 2006 PRI Show By Storm with Exclusive Same-Day Online Video Coverage
powerTV to cover 2006 Performance Racing Industry trade show and NMRA & NMCA Award Ceremony; to launch LSXTV.com for Late Model GM Vehicles

A Review of Home Business Connection Magazine
Everybody wants to work from home Maybe you want to work from home because you are a single parent and want to be at home with your kids

My Thoughts On Affiliate vs Traditional Marketing
Affiliate vs Traditional marketing

Five Affiliate Marketing Tips For Newbies
If you are new to affiliate marketing there are some things that you'll need to know in order to get going on the right track. Unfortunately there are con artists and other rippofs practically everywhere online and these people seem to have no problem with stealing from senior citizens that are trying to supplement their income with affiliate marketing or new people online that happen to be on a limited budget. Affiliate marketing is a very real, legitimate business model so don't get caught up in hype and other "get rich quick" offers. A good rule of thumb is that if it seems too good to be true, it probably is. Here are a few affiliate marketing tips that can help you to get on track.

Over the Hills, Through the Web: Here Come Grandma and Grandpa -- MyGrandchild.com combines real-time audio, video, interactive books and gam
Grandma and Grandpa used to live around the corner. It used to be easy to see them. Now they live 400 miles, or more, away and visit the grandchildren only once a year. The launch of www.MyGrandchild.com, a first-of-its kind Web site that combines real time audio/video, chat, and interactive games and activities, will bridge the divide of time, distance, and the short attention span of young children, to allow grandparents the opportunity to virtually visit anytime.

Tradeshow Display, Convention, Furniture, Sales, Convention, Exhibition Marketing, Systems
Ever been to a big trade show that has been categorized as popular and successful by the critics in the industry? I bet if you have been to one, then you will understand the fact why tradeshow display is one of the major reasons for a trade show to be magnanimous as far as sales and trophies are concerned.

Avoid Overwhelming Your Marketing Clients

Business owners and marketing directors hire marketing consultants, publicists and copywriters either because they don?t know how to attract new customers or because they don?t have time to do the work. It?s essential to keep this in mind in dealing with new clients to avoid getting started on the wrong foot or worse, sabotaging the relationship.

Don?t make the following four mistakes, which are unfortunately commonly made by many neophytes (and some veterans) in this field.

1. DON?T give a new client a long standard questionnaire to fill out. Of course you need to understand the client?s business, but this is the worst way to gain the understanding you need.

For one thing, the long standard questionnaire is impersonal and therefore gives the client the impression that you have a formulaic way of thinking and performing. Second, it?s insulting to them and a waste of their time when the questionnaire inevitably asks for information that doesn?t relate to the client?s business. And third, it imposes an undue burden on them when they?ve hired you precisely to lift that burden off of them!

Instead of using a standard questionnaire, I request the client?s existing marketing materials and/or background information. I study those and create questions that clarify confusing points, supply missing data and provide helpful perspective. Clients love this.

Even if the questions take some time to answer, the clients feel challenged in a positive way by such requests. Because the questions get them thinking and may reveal significant performance gaps, clients feel they are already beginning to get their money?s worth, even at this early stage.

2. DON?T expect the client to understand marketing jargon. Unless the client is as marketing-savvy as you are, which would be quite rare if they?re hiring you as their consultant, you can?t ask them questions like, ?What?s your ISP?? ?What are your keywords?? ?What publicity angle are you thinking about?? or ?Who are the stakeholders for this project?? Ask any such questions and you deserve the rebuke, ?Isn?t it your job to know that?? Instead, be careful to word your questions in terms that any business owner or manager understands, regardless of their familiarity with marketing. For instance, the questions ?How is your business different from competitors?? and ?Who needs to be consulted before this project can be finalized?? are fine.

3. DON?T assume the client can analyze their business intelligently. Even when you don?t use jargon, beware of asking questions that require marketing sophistication to answer. Just about all the copywriting students I have trained are shocked to learn that the typical business owner cannot rattle off the benefits of their product or service.

I have seen smart business owners totally stumped when asked what advantages their product or service gives users. They just don?t think about what they do in that way because they?re in love with the advanced features of their gizmos. However, if you ask them a series of pointed questions, such as ?Do you save customers time? Money? Hassles? Help them get ahead of their competition? Help them improve relationships?,? they can answer.

So I advise you to do the analytical thinking for your client the best you can, share your thinking with them and then ask them to correct you or elaborate on what you?ve surmised. That way, they catch on without the embarrassment of being asked questions they don?t know how to answer.

4. DON?T send off an overly complicated contract for the client to sign. For every project over a certain monetary threshold, I get the client?s signature on an agreement. But I don?t call it a ?contract? (which would make them think they have to show it to their lawyer first ? which can painfully lengthen the getting-started process). I call it a ?simple agreement? and I keep it as simple as possible, in ordinary language, no longer than a page. No client has ever delayed on it or declined to sign it.

When you?ve handled all the preliminaries appropriately, you?ve set the stage for a productive, fast-moving project that makes both sides happy.

Veteran copywriter and marketing consultant Marcia Yudkin is the author of Persuading on Paper, 6 Steps to Free Publicity and 9 other books. She runs a one-on-one mentoring program that trains copywriters and marketing consultants in 10 weeks. For more information: http://www.yudkin.com/become.htm