ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Join 11th International Conference on Business Information Systems in Innsbruck, Austria 5?7 May 2008
Business processes and social contexts - reaching beyond the enterprise

Is A Business Service Franchise For You?
There has been an emerging trend in the business world to have areas of expertise and specialization When a company, large or small, is able to focus on the service or product that they do well and not waste time, energy, and resources on supplementary needs, that company can be much more productive

Rise in Leisure and Business Travel to Propel Hotel Industry, According to a New Report by Global Industry Analysts, Inc.
Favorable economic conditions, increasing level of consumer disposable incomes, customer willingness to spend a little extra for premium services, construction of new hotels, and growing numbers of leisure and business travelers are the major driving forces for the global hotel industry.

Executive Coaching Now Offered By Business Coaching Company
Executive Coaching is now offered by Business Consulting Company, BusinessCoach.com. BusinessCoach.com offers business consulting and business coach training services as well.

What Makes Up The Best Online Home Based Business
What does it take to be called the best online home based business?

SABER Analytics Appoints Kingswood Marketing for Media Relations
Leading performance management software company, SABER Analytics, announced today it has appointed Kingswood Marketing to handle the company's PR and marketing communications activities.

Trend-Setting Totes and Laptop Carriers Allow Business Men and Women a Sense of Style
Urban Junket, a company that offers stylish bags and totes made specifically for carrying laptops, is featured in the Star Tribune for its owners' renovating ideas.

BizzBites.com is Launched -- A New User-Powered Content Website and Online Community Focused on Business News and Information
BizzBites.com, a new website and online community offering user-powered content focused on business news and information, is launched on Wed Dec 6, 2006.

Marketing and Design to Get the Most out of Your Website
Once you have figured out your what your focus should be,think of ideas and sketch out each page. Start with you home page; this page should be a 3-5 paragraphs long and state who you are and what you do and guide the viewer to the rest of the site.

New Video Compression Cluster Technology Released - Pooch Supports QuickTime Video Compression on Clusters
Dauger Research announces the first official release of the Pooch QuickTime Exporter plug-in that enables desktop video editing applications to take advantage of clusters. Using the patented Pooch family of clustering software, applications like iMovie and Final Cut Pro can use clusters to generate compressed video faster than they ever could before. For video podcasters, online educators, or other video producers and enthusiasts who want to distribute content online, this technology is a major breakthrough.

Article Marketing Strategies That Propel The Author And Website To The Top
Article Marketing has in recent years taken the Internet fraternity by storm This is because it is considered the smartest and cheapest way of promoting your online business irrespective of where you live

Business Internet Marketing Opportunity
Having the right business internet marketing opportunity can make you become rich and a very successful entrepreneur The best work at home internet jobs are right underneath your fingertips, as you control your own destiny and the amount of money you want to earn

Finding the Right Virtual Assistant for Your Small Business
Articles abound advising the business community how to properly screen when looking for a Virtual Assistant (VA). Unfortunately, some of the advice may lead you astray, as it often ignores the fact that VAs are not employees but independent contractors providing professional business to business (B2B) services.

Online Casino Gambling Portal Launch Video Poker Strategy Training Game
The online casino gambling guide 'Online-Casinos.com' is now offering a video poker training tool. This free game allows casino players to play as many video poker hands as they like in order to become confident enough to take the next step and play for money. If a player makes a strategic mistake, the poker machine will correct the player. The game is made in Flash and is completely free. No registration or download is required.

Choosing the Right Strategy for Your Online Business: Pay for Inclusion vs Pay per Click
Back in the old days of the Internet - in 1993, - there were 284 locations on the entire World Wide Web. According to Bill Clinton, only 8 of them ended in .

CoreNet Global & BrightWave Marketing are Selected as 2008 AMY Awards Finalists

Atlanta, GA (PRWEB) March 18, 2008 -- BrightWave Marketing is pleased to announce that a Remarketing Email Campaign submitted on behalf of client CoreNet Global has been named a 2008 Atlanta Marketer of the Year (AMY) Awards finalist in the E-mail Marketing -- e-Commerce E-mail Program category.

CoreNet Global, an Atlanta-based association of 7,000 corporate real estate and workplace executives chose an email marketing campaign recommended by BrightWave Marketing to meet its aggressive revenue and event registration goals. BrightWave Marketing, a premiere email services firm specializing in the strategic optimization of email programs, created and managed the strategic remarketing campaign designed to increase online registrations for CoreNet Global's Annual Summit. Together, BrightWave and CoreNet Global achieved this through cost effective and highly targeted email deployments that segmented both the company's member and prospect audiences.

The strategy "remarketed" to those individuals who showed interest, demonstrated by clicking on a link in the body of the emails, in the event but had not yet registered. This was accomplished by creating unique messaging for the targeted campaigns based on recipient behavior and converted the "hottest leads" as indicated by email metrics from an initial campaign deployment. The campaign was a ground breaking success.

Highlights of the campaign results:

Achieved a 37% Open Rate and a 19% Click Though Rate

Generated $119,567 in incremental revenue

Resulted in a 3,886% return on investment

Redesigned creative lifted response rate between 100-350%

Overall event registration was 11% higher than planned

"CoreNet Global couldn't be happier that BrightWave Marketing helped us exceed our very aggressive goals, said Eric Bowles, Vice President, CoreNet Global. "The campaign results were far above our expectations and resulted in a similar campaign being included for all future events," Bowles added.

"We are very proud of our work and ongoing relationship with CoreNet Global," commented Simms Jenkins, CEO of BrightWave Marketing. "They embraced this strategy and the results were very powerful. This is an excellent example of how to develop targeted and relevant email campaigns that leverage campaign analytics."

AMY Award recipients will be announced at the AMY Awards gala to be held at the fabulous Fox Theatre in Midtown Atlanta on Thursday, March 27, 2008.

The AMY Awards is the annual awards program presented by the Atlanta chapter of the American Marketing Association. Finalist entries were selected by an independent panel of judges on February 23, 2008 for the delivery of results, the impact on business objectives and the successful execution of marketing best practices.

The competition was open to corporate and agency marketing professionals in Georgia and rewards marketing programs that help build and grow businesses. With more than 130 entries submitted by more than 40 marketing and public relations agencies on behalf of 72 organizations, the 2008 edition of the AMY Awards highlights the wealth of talent and the vibrancy of the marketing community in Georgia.

Visit www.amyawardsatl.com for table and ticket information.

About the Atlanta Chapter of the American Marketing Association

As part of an international organization, which consists of 45,000 professional marketers in more than 100 countries, AMA Atlanta is the country's fourth largest chapter with almost 1,000 members. The Atlanta chapter is designed to provide the city's diverse marketing professionals with a network of contacts and resources, continuing education and professional advancement opportunities. Programming is divided into monthly signature luncheons, special interest group meetings, networking mixers and the annual AMY awards, during which the Atlanta Marketer of the Year will be announced. And a new mentorship program will be launched this fall--which will add to the value that is provided to members. Atlanta was named "Best in Class Chapter" for its size category and received Special Merit Awards for strong performance in the following areas: finance, member recruitment, collegiate activities. To learn more, visit www.ama-atlanta.com.

About BrightWave Marketing

BrightWave Marketing is a premier email services firm specializing in the strategic optimization of email programs. BrightWave Marketing focuses on creating and managing exceptional strategic and tactical online acquisition and retention programs that drive revenue, cut costs and build relationships. The company specializes in the following email areas: design, database growth, strategy and campaign management as well as search marketing.

Headquartered in Atlanta, BrightWave Marketing has done work for a blue chip client roster including ACS, BellSouth, CoreNet Global, Lowe's, Sports Illustrated and Ted's Montana Grill as well as leading advertising and marketing firms. For more information, please visit www.BrightWaveMarketing.com or visit EmailStatCenter.com, the first centralized online repository of statistics and research specific to the email marketing industry.

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