ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

DPCI Links Hanley Wood Business Media's Print Editorial Platform with Web Content Management System

New York, NY (PRWEB) March 27, 2008 -- DPCI, an interactive technology agency that delivers integrated content management solutions, today announced it successfully integrated Hanley Wood Business Media's editorial publishing platform with the company's content management system utilizing a custom-developed XML utility. This integration provided Hanley Wood's editorial department with an end-to-end platform to control how content is published online.

Hanley Wood Business Media is an award winning portfolio of housing and construction magazines and online media. As part of this project, DPCI worked with Hanley Wood to analyze workflow, define requirements, and develop a series of tools to optimize the company's investment in SoftCare K4 Publishing System for delivery of content to its SDL Tridion Content Management System.

Integrating the two systems, DPCI developed customizations around SoftCare's K4 XML Exporter, an auto-extraction tool utilizing XML. This served as the bridge between the editorial, publishing, and content management systems. As part of the project for Hanley Wood, DPCI strategized a way to use "non-formatting" character style sheets as a way of identifying important keywords, people, and companies within the article. By doing this, writers and editors are empowered to decide what is important and what is not. They no longer rely on a Web producer to identify relevant content before the story is published online.

The association-building was streamlined as well. Now writers do not need to write script or insert tags; they can simply highlight words with a set of pre-defined character styles and the XML transformation will recognize these "call-outs" and take care of the rest. Once the article is imported into Hanley Wood's Tridion Content Management System all keywords, companies, and people become reference links to view-related content.

"With this new integration, our editorial department has complete control and greater flexibility in developing Web content," explained Jennifer Hannon, Business Systems Analyst. "Now users can determine the most important content including names, references, and keywords and integrate them within this content management database using hotlinks. From a visitor perspective, our Web site now offers a better content experience providing links to other relevant articles and subject matter."

Additionally, DPCI developed the capability for editors and art directors to specify a location for article image-related content. Once articles are published to the Web, the custom extraction tool built by DPCI will grab article images and add references to the images inside the article XML. To further enhance the related image export, all images are automatically checked for digital rights and then are transformed from various file types into a Web-ready RGB JPG.

"The XML feed allows our entire editorial department to continuously update our site with fresh new content," explained Jeff Rule, Managing Director of Web and Content Management at Hanley Wood. "Enabling our writers to have the freedom to prepare their articles and images for the Web without requiring the assistance of a Webmaster is extremely valuable, and ultimately delivers a better quality editorial experience."

"With the enhancements made to the K4 XML Exporter we've been able to dramatically streamline and cut down on the time it takes to publish content to the Web. With the ability to add metadata, tag content, and make associations from the inception of article content, Hanley Wood is in a good position to achieve a media-neutral content workflow wherein some articles will be attached to layouts for print, while other online-only content can be published directly to the Web. In both cases writers and editors will have a single tool for authoring that offers them robust editing, tracking, and dictionary support," said Ivan Mironchuk, Technical Services Manager at DPCI.

About DPCI

DPCI is an interactive technology agency that delivers integrated content management solutions for organizations that need to deliver information and content across a range of channels. DPCI helps customers design and deploy Web Content Management Systems (CMS), Digital Asset Management, Multi-Channel Publishing, Portals, and Workflow Management solutions, as well as other custom development applications and projects. DPCI serves customers throughout the United States, including Source Interlink Media, Comcast Cable Corporation, Hanley Wood, and Nielsen Business Media.

About Hanley Wood

Hanley Wood, LLC is the premier media company serving housing and construction. With four operating divisions, the company produces award-winning magazines and Web sites, marquee trade shows and events, rich data, and custom marketing solutions. The company is also North America's leading provider of home plans.

Founded in 1976, Hanley Wood is a $250 million company owned by affiliates of JPMorgan Partners, LLC. CCMP Capital Advisors manages the Hanley Wood investment for JPMorgan Partners.

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