ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Southern Cal Telecom Products has Created Separate Division Focusing on Providing New and Used Business Phone Systems to Hispanic Market in All Southe
"With the number of Hispanic owned businesses exploding throughout our region, we knew the growth our company depended on catering to this market. We have even created a section on our website in Spanish."

MVI Launches Tesco Global 101: A Dynamic e-Learning Tool for Suppliers Doing Business with Tesco
MVI, Management Ventures, Inc., announces the launch of Tesco Global 101, MVI's newest insight-packed training module for today's fast-track retail sales professionals, category managers, and marketing professionals.

How to add a value towards your Business Perspective
Marketing is conducted for the masses, but the customers come in one at a time. When you spend your money, you need to get value for your investment and you need to get an asset. That asset will be an asset or client that you can turn into a long term business value.

New Web-Based Marketing Software Reseller Program Rewards Participants
Ennect, an award-winning e-marketing company, is offering a chance to join their marketing-software Reseller Program. The Ennect suite of four tools helps with e-mail marketing, online surveys, event registration and online sweepstakes. "I use Ennect Mail for my own e-newsletters and marketing messages, and I've also impressed my clients by setting them up and using the system for their marketing needs," said Joe Notovitz, owner of Notovitz Communications.

What Is Affiliate Marketing And Is It For Me?
Affiliate marketing can be defined as a widespread method of promotion in which an affiliate is rewarded for every view, sale, and/or registration produced through the affiliate's efforts (depending on the type of affiliate program).

Mortgage Marketing
W. Edwards Deming said "Marketing and innovation are the only source of value in business, everything else is a cost".

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Pro Step Marketing Strategy with the Kristan Cole Team Results in Front Page Search Engine Rankings
Kristan Cole and The Kristan Cole Team, of Wasilla, Alaska, have partnered with Pro Step Marketing to develop a new website as part of an extensive marketing strategy to increase the real estate team's online presence and the number of qualified leads. Kristan Cole, leader of The Kristan Cole Team, said the marketing strategy gives the company a consistent brand with each marketing piece -- from print or web.

What is MLM Business?
Introduction

Lifetime Achievement in Business Process Management Award Presented to Steve Towers at Recent Gartner BPM Summit in San Diego
Lifetime Achievement in Business Process Management Award presented to Steve Towers at Recent Gartner BPM Summit in San Diego.

7 Simple Marketing Tips
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The Environment Is Big Business
When the environmental concern Global Warming is discussed the three main topics of debate seem to be does it exist, what is too blame for it, and who is responsible for fixing it. What can be done to correct the problem is rarely at the forefront of the debate unfortunately, but the responsible party always seems to default to the U.S. government. While it seems logical that the United States government should drive the movement towards a healthier environment the business sector has an important role to play as well. The resources commanded by the top 100 companies in the world outweigh those of the poorest 100 countries. With this level of power the business sector might very well be able to fix Global Warming before the government can d...

Landscape Design Marketing
Did it ever occur to you that landscape design marketing was something that was essential to your business as are a good aesthetic sense and a knowledge of horticulture Chances are, if you are someone who puts a lot of time and love into their work, you've never really thought about why you need to think about marketing

Internet Business Opportunities: What Are Your Options?
These days, internet business is booming. Today, more than ever, internet business opportunities are available to a wider range of the human population. No matter the products or services that you want to bring to the global market, the internet is there to help you. In short, the internet business opportunities that you can avail of today are nothing less than staggering ? as long as you know where to begin.

Success Tips for Small Business Owners
Running a small business requires many skills. However, to do this successfully you need to organize yourself first.

Deciphering Marketing Lingo: Whats the Difference between a USP, Single Message and a Tagline?

Maybe you've heard these different marketing terms, maybe you haven't. Either way, let me help to clarify the difference between them, because you should have all three if you want to market successfully. And knowing what they are may be your first step to accomplishing all three for your business.

Unique Selling Proposition

A unique selling proposition, sometimes referred to as a USP, is the one thing that is unique and valuable about your business, product or service? And it must be unique and valuable to your prospects or ideal clients, not just to you.

It may be an inherent attribute of your product or service (it's the only blue widget available and blue is the color your ideal customers prefer) or it may be something you create. I created the USP for my business, 10stepmarketing.

There are many marketing training programs and educational products available. But there were none I could find that taught small business owners how to create and implement their own marketing plan using a simple, step-by-step, question-and-answer method.

So I created my marketing training program (name and all) to fill this void in the marketplace. And it became my "created" USP. It didn't exist when I first started training 5 years ago — I created it and built my business around it.

Your USP is an idea or a concept. It is not the exact words you feature in your marketing. You will however use it to write and create your marketing messages.

Single Message

This is what you say about your business, product or service when you market. It is the one key idea or message you include in all of your marketing. It may be very closely related to your USP, but it may not be exactly the same.

You will determine your single message AFTER you determine your USP. Additionally, look at your single message as the one thing you could tell your prospects to change their mindset about your product or service, from what they currently think to what you WANT them to think.

It is usually written in the form of a short statement or sentence. Its job is to take your prospects from what they think now to what you want them to think. Most likely you will NOT feature your single message in your marketing materials exactly as you have written it in your marketing plan.

The idea will be communicated, but you will very likely use different words in your actual marketing materials. For 10stepmarketing, my single message is "If you can answer 10 questions, you can successfully market your business." (In my case, I turned my single message into a tagline because it was succinct, it communicated exactly what I wanted, and frankly, it just WORKED!)

Tagline

Your tagline is an actual line of marketing copy you write to sum up what you do, or what you want your prospects to know about your product or service, or a key benefit they will reap if they purchase. You will draw on your USP and your Single Message to help you craft your tagline.

This is the only one of all three (USP, Single Message, Tagline) your prospects will see exactly as you have written it in your marketing plan. As stated above, my tagline for 10stepmarketing came directly from my single message. This is not usually the case, but it just happened to work out that way.

You may have the same situation. Your USP or your Single Message may be so spot-on you choose to use it as your tagline. As long as your tagline communicates a customer-focused message that's great.

Always ask yourself the question "What's so great about that?" when you are thinking of putting a tagline or any other message or copy in front of your prospects. If "what's so great" is obvious, your copy or tagline is probably already very customer-focused.

If you can further drill down to a more specific customer benefit when asking this question, then you are still in business-owner "feature-land" and you will want to keep asking "What's so great about that?" until you can't drill down any further.

20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners successfully market their business, themselves, without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com