ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Michigan SEO Is Dead ? Long Live Rebel Marketing

Getting good SEO these days is like getting a good hair stylist. Every online marketer thinks they got the magic touch. Price is always the bottom line factor. The customer tries to save ?a few bucks?. But when they walk back out into the street they realize they bought a discount service in more ways than one. Just like the time I tried to get a haircut at a discount place and I walked out into the open street with a Moe Howard haircut!

Stylish? NOT!

But seriously, walking into a search engine optimization company can be very intimidating lately. It is so pretentious. I am not speaking for all of them but there are some real pompous firms out there. I am talking about the clinical look. They got the AC cranked up to the point where there is crystallized frost on the window panes. Everything is painted bright white. Uncomfortable chairs with ergonomically correct fixtures and a glaring white bluish light intensifying the whiteness around you. You are too terrified to touch anything. You feel like you?re in a doctor?s office.

Naturally, as a prospect you feel threatened and intimidated. As a fellow certified SEO guy I do not pretend to understand the pretentious nature. I never even heard of Leonard Cohen until I went to college. My parents never jammed out to him while I was growing up. I mean honestly, what is he doing on the sound system. The whole thing is set up to make you feel awkward.

The nerd squad has a welcoming committee. The 40 year old woman in pigtails and nerd glasses makes me want to run for the door. The grubby tech guy in the mustard yellow long sleeve shirt gives me the sudden urge to jump head first out the window. These are the people who are going to be taking my credit card before I walk out the door. Of course, as a customer I am scared, wouldn?t you be? What is the natural response supposed to be?

When In Doubt ? Take The Money And Run

When a SEO firm is wrong they still take your money. They run for the hills. Literally. They run for the Hollywood Hills in most cases ? they will leave the state, blow town, and disappear. Web site designers pull the same type of stunts causing much dismay to the public. Overall this has tainted the entire scene for customer and web marketer.

So what do you do?

Rebel Marketing

Cut a video. Grab a camera and shoot and save it and download it to your desktop. Throw it up on http://YouTube.com and 700+ other web video sites. Take no prisoners. SEO can only take you so far. You have to learn how to bend the rules and have the 8 families of search engines bow down to you. You have to know how to grab the handle of the knife and twist it.

I scrapped out the academic approach of what was expected from SEO firms. I stopped listening to the sponsors of the academic circles of the SEO elite. I shut them out and the best thing of all I stopped asking for permission. Short end of the story, I stopped listening to the ?In? crowd. That in itself paid off handsomely. I was glad to get out of that ridiculous stuck up know nothing circus.

There are some great places to take your cue from. The book, ?Punk Marketing? is worth picking up from a manifesto standpoint. There are some great introductory film books that you should get a hold of too. ?The $30 Dollar Film School? is a great book for learning about how to put shots together and how to communicate with video online.

Taking action in areas that haven?t been fleshed out yet by the experts paid off for me. I was able to get my material indexed quickly in the search engines. Who could argue with that kind of success. Getting pages indexed in as little as 4 hours instead of 3 months. High Google rankings in as little as a few hours and getting my blogs read by the right people has really changed my business. The networking opportunities that came forth from posting my material blew me away.

The new partnerships I was able to create was a direct result of hard work and positioning my web sites. I was a firm believer of doing business this way after I got $15,000 in the same day from my prospects. The kicker was I didn?t have to meet with these people in person. I conducted my sales over the phone and directed my prospects to my pre-recorded media online.

The whole Rebel approach was all about never asking permission. I simply stopped listening to advice after I picked up an a new online marketing book. The book asked me to visit message boards and subscribe to newsgroups. My God what year is this?

I thought this was 2008.

There are too many books written by ?experts? who never stepped a foot in an ad agency, work in the field, spend time with real clients or achieved online visibility. I take offense to this type of advice because it lies on speculation and theory. Those two nasty words are just the ticket to take you to the poor house.

Web 2.0 is a great place to start. But that should only serve as your springboard. There are so many great services out there that can help propel your rankings, visibility and build traffic. Your job as a business owner is to be open to them and to work with these tool sets. The results can literally transform your business into an online powerhouse.

I encourage all business owners to step up to the plate and get their own material made. Distribute your own video clips, record your own podcasts, populate your blogs and web pages. Stop handing your money over to PPC, SEO bumpkins and techno shamans. You have to take charge of your own marketing and deliver your marketing messages to the right people.

There is too much bad SEO companies out there. You need to ditch these guys no matter how good their coffee tastes.

Scrap the ROI charts and statistics and other poofy fluffery, smoke and mirrors. Take an active roll in your marketing. Leave the cold air conditioned clinics to people in the medical field. Come down off the cloud and get real with yourself and your business.

There is nothing like charting your own success. So get responsible and take charge of your marketing so you can call the shots.

Ted Cantu runs iMobile Media, (http://www.1seomichigan.com )and works out of NYC, Chicago, and Detroit, Michigan. He has the number 12 podcast show on http://www.podomatic.com you can listen to it here? http://911copywriter.podomatic.com