ADUTAINMENT: Advertising as Entertainment
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Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
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Internet Marketing And Viral Marketing
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SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

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LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

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Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
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Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Marketing To Your Online Customers ? Las Vegas Style

I like to go to Vegas for the weekend and blow off steam. I run an online marketing group out of Chicago and Detroit so catching a quick flight out there is no big deal. Every time I go out there I am always amazed at the details of the overall customer experience. There are systems put in place, however slight, that are designed to get the customer dollar at just about every turn.

It is no big secret that the entire city is made out of money. It is the sole reason for its own existence. You feel like a pinball when you get caught up in the Las Vegas experience. I always come back a little smarter and apply new techniques to my online and offline business ventures. I am going to illustrate a few examples of how this can work for your business.

The Overpasses

When you walk down the strip you are going to notice a few things that are different. You can cross the street going from one Casino to the other. You will notice that the streets are wide and the cars do not slow down. When this is congested during the week you can get yourself killed if you are not careful. Of course you can take the easy way out and take the escalator which will carry you right over the busy intersections. A quick jaunt across the bridge and you are in the casino safe and sound and ready to blow even more of your hard earned loot.

Now if you look to your right you will notice that the escalators are turned off. This means that if you leave the casino you will most likely have to walk down the equivalent of three stories of stairs back down to the street. This is interesting to me too for another reason. The escalators that are turned on are all facing one direction. They all move the people towards the bigger and richer casinos like the Wynn, Monte Carlo, Caesars Palace, and the Venetian. You will see more of this around the MGM, The New York New York near the new Las Vegas. In just about every cross walk I encountered I noticed that the escalators pointing towards the older Vegas, (Circus Circus etc) were turned off. This way they keep the money moving.

There is a lot of construction going on near the Circus Circus and there are a lot of small shops. The energy really picks up near the Fashion Mall and the Wynn. Even Trumps Casino is up for sale and it is visible from the strip.

I think of ways I can make the public go through my online maze and get to the meat of the sale. This is something that a lot of businesses fail to pick up on. You need to direct the flow of the current and it is damned difficult to do that with nothing but a picture and price.

In Your Face Sales Copy

Walking into the Circus Circus at 4 in the morning is a real eye opener. These are seasoned pros and they have been around since the 1960?s. I was checking into my suite from a late flight from Phoenix and I noticed that deals sort of fell out of the sky. Everyone was selling you something. Price was never mentioned except in a few cases. You would see signs like, ?Get 2 For The Price of 1? and, ?Blow Out Deals ? Get In Free? and these were instant eye grabbers. Never once did I ever question how much something was or what the ticket price was on an item.

You are dealing with an environment that deals with instant satisfaction. And with this mindset you hardly care about how much anything really costs. I had to cut through the casino to get the hotel lobby. Keep in mind that I was extremely exhausted and yet this place was kicked on full blast with entertainment, music and people. When I looked up I could see a live trapeze show and everyone around me looked wide awake. It was a truly unnerving experience. I was hungry too and wanted to eat something. These signs all around me got to me. Never once did I worry about price. These simple sales pitches called out to me and I responded.

Need and desire go hand in hand.

Hit Them With Excess ? But Have Limits

Always give your customers MORE than what they actually need. Vegas really over delivers in just about everything they do. You get that treatment with the food they offer, the shows they put on and in their gratitude but there are limits.

They run a very tight ship. If you don?t tell the front desk that you are staying an extra night you get locked out of your room. I made the mistake of ordering multiple nights from different travel sources including Orbit, Travelocity and on the main Circus Circus web site. The front desk couldn?t reach an agreement for some reason they wanted to shift me around from room to room every night of my stay. I had to come down to the desk and tell them who I was and ask for another night and get a new key. This sounds ridiculous I know and believe it when I say I agree.

I went to use the hot tub and found myself locked out of my room. I had to go to the front desk in my swimsuit and stand there like an idiot in my towel to get a new key. They apologized and I got back in my room somewhat flustered with the whole ordeal.

I recommend that you also run a tight ship when it comes to your policies. Never let the customer steam roll your company with their own agenda. When I created my company I used to get a lot of emails from clients that were off subject. In the beginning I let it go but this later became a serious problem. I had clients who would forget what they sent me and dropped the ball on the project completely. I would get nasty emails in the tone of ? ?What Have You Done With My Project?? They were getting upset with me while they were so lost in sending me garbage emails, when in fact, I was waiting for them to get back to me with pictures or sales copy.

What did they send me?

I would get a lot of gibberish ? everything from Gospel messages, Amber alerts, chain letters, get rich quick chain letters, poems, prayers, feel good messages and jokes. The whole time I would be waiting for them to wake up and get serious so I could attend to my other clients.

It?s important to cater to the customer but you have to have limits on what you are willing to put up with. Vegas doesn?t fool around when it comes to customer incompetence. As you can see I didn?t follow their rules to a ?T? and didn?t check in the morning and get a new key. So they locked me out of my room. Some of you may not think that is very nice but that is how it works in Vegas. They do not fool around.

Get A System

The beauty of Vegas is studying all of the systems that are put in place. One good example is that you will never see any clocks in the casinos. Time is not an issue. They want you to get lost in the experience of the bar scenes, the casino and whatever else is happening. You never see windows in the casinos because they want you to lose track of time.

Everything has a system. There is beauty in chaos. You will notice that it is literally impossible to walk straight through a casino. You will have to twist and turn and walk between aisles and crooked aisles that are deliberately set up all over to distract your attention. It is somewhat of a rarity that I will see a patron walk straight through a casino to reach the street. Usually they will stop and drop a few more dollars into a slot machine on the way out the door. The only people who walk straight through this maze are casino workers and cops and well?. Me of course, (I?m not much of a gambler).

When Van Halen stopped playing for the night at the MGM it was a total mob scene. We were all let loose into the strip to go totally nuts. The traffic was tight so I decided to walk back to my suite. All the way home there were bars set up on the strip to get you good and drunk. I have no idea where these bars came from but they were all in row. They looked like the kind of waggons you see at the State Fair. Normally these guys sell you food but not these guys. If you wanted food you had to go into the restaurants and sit down. These guys were on the street selling buckets of beer for $4 bucks. I?m not talking about quaint mini mugs I am talking about the kind of buckets you sell chicken in.

At every step there were ways for the street vendors to get your money. I saw a lot of bootleg t-shirts, and gimmicky tourist stuff along the way back to my room. I was glad to see my suite again and get that door shut. At least nobody would try to sell me something in my room right? OR would they?

Inner Branding

When I turned on the TV set I was hypnotized. There was an internal television station in my hotel room at the Circus Circus. It was clowns doing the sports, news and weather. The jokes were bad but the quality was good and I was seriously enthralled with this. The hotel was broadcasting to the guest like so many hotels do but this was different because these were clowns. I decided to leave it on and study it.

They had a, ?Starskey and Hutch? type of clown cop promo to showcase all of their restaurants in the casino. The jokes were terrible but oddly enough I found this somewhat pleasing. They were trying to find this clown who was hiding out in a steak house and bring him to justice. In this episode they looked high and low for this offending clown. By doing so they gave reviews of all the restaurants they searched for him in. I found this pretty amusing. I also liked how they repeated this every 15 minutes. I ended up ordering room service from one of these restaurants too after seeing it so many times. The food was actually better than what you get in a lot of local places. With all that competition you have to be good.

Those clowns could have sold me anything. Seriously. I was that hooked on the idea.

I don?t know who stole the bible out of my room but I didn?t have one. This made me feel a bit uneasy because I was camped out in Sin City for four days and five nights. Either someone lost their mind and stole it with hopes to reform. Or the Gideons didn?t bother coming out to Las Vegas and leaving one behind. In either case I realized that this trip catered to the ego and what I thought was real. An interesting adventure all around.

I took these lessons home with me and thought about how this could relate to my customer experience. I was very intrigued with how I could apply these lessons over my own online business by giving people what they wanted in controlled systems.

Ted Cantu runs iMobile Media, (http://www.1seomichigan.com )and works out of NYC, Chicago, and Detroit, Michigan. He has the number 12 podcast show on http://www.podomatic.com you can listen to it here? http://911copywriter.podomatic.com