ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Biggest Mistakes People Make Protecting An Online Business

For new and experienced online business owners, one of the biggest things to consider while running your business is how to protect it for the long term. This is especially true since most online businesses are "information-based" rather than having huge inventories of products and other "stuff" to protect. Because of that unique aspect of an online business, it's more critical than ever that you keep that information safe and this should be a primary consideration as you operate your business. Here are some commonly made mistakes that you should avoid when it comes to protecting your online business.

1. Not Having Backups of Websites/Databases

As obvious as it may sound, this is one that a lot of online business owners overlook or leave in the hands of others. If you're running an online business, you're nuts if you're not keeping backups of your websites. You might be thinking that's the web hosting company's job, right? Well, yes, they provide backup services in most cases...and in most cases, can restore files with no problem. But if something happens on their end where they can't restore your files, who's to blame? Are they accountable for that? Do you really even want to have to worry about that, or would you rather have this not be an issue because you have your own backups just in case?

If your online business is making even the smallest amount of money, it just makes good sense to go the responsible route and make sure you're doing your own website backups. Don't forget to include your databases too, since these are a key component to keep many types of sites running (for instance, blogs, forums, ecommerce software, etc).

You can do these backups periodically from within your control panel or by using low-cost software that will automate the entire process. Simply download those backups to your hard drive. Then you can create multiple copies and keep those backups in a safe place. Your hard drive doesn't count and should be a temporary holding place for the backups, not the permanent location.

2. Not Having Backups of Critical Files on Your Computer

Right in line with the first item, not having backups of critical files that are on your computer is another huge mistake. If you're like most online business owners, you have important business-related files on your home/office computer in addition to what's on your web server. Losing those could be a major setback so they should also be backed up. It's relatively easy these days to store a huge amount of data on a writeable CD or DVD. There are also services online that will backup your data to a secure server. That way your data is off-site in case of fire or other mishap.

3. Not Having Redundant Web Hosts, Domain Registrars, and Other Key Services

We all know that you should never have all of your eggs in one basket and this even applies to your online business. If you're currently using a single company for your web hosting, a single domain registrar, or other services that are a critical piece of your business infrastructure, you might want to reconsider. It may be unlikely that one of these services will go out of business or otherwise "mess things up", but do you really want to take the chance? You need to consider what would happen "if" something catastrophic happened to that one service, how could it be avoided, and how cost effective that option is for your business.

4. Entrusting Too Much Info To a One Outsourced Worker (Or Multiple Outsourced Workers That Can Combine What They Know)

If you outsource portions of your work, one of the worst things you can do is provide too much info about how your business operates to any single vendor. Again, you want to avoid having just one outsourced worker if at all possible, and if that can't be avoided, then compartmentalize the portion of your business that this person is aware of. The same applies for groups of outsourced workers, which can be just as bad even though you're relying on more than one person in this case. You don't want that single person to become inadvertently trained on exactly how your entire business works, or for multiple people to be able to piece things together based on what each of them knows about your business.

5. Not Having Everything Documented and Accessible in Case Something Happens to You

As uncomfortable as it is to think about, you should definitely create a plan for how your business will run if something unfortunate happens to you, especially if your business is the primary source of income for your family. Does your spouse know how your business works? Would it continue to run without you? For how long? Every aspect of your business should be documented so someone else can pick up the ball and run with it in your absence. This is an ongoing process and can be a bit time consuming in the beginning, but is certainly worth it as a worst case planning scenario or in case you decide to sell your business sometime down the road.

Kenton Newby is a small business owner and internet entrepreneur. Get a free online marketing kit valued at $84.85 when you visit his online business blog where you'll find useful tips and videos on building a successful online business. For more info, visit http://www.KentonNewby.com