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DeSilva+Phillips Client Special Ops Media Acquired by LBi, Sweden-based Marketing/Technology Agency

New York, NY (PRWEB) April 7, 2008 -- DeSilva + Phillips, media investment bankers, announces that its client Special Ops Media, a full-service interactive agency, was sold to LBI International AB ("LBi"), the global marketing and technology agency headquartered in Stockholm. DeSilva + Phillips advised Special Ops Media in the transaction. LBi reports annual sales of about ? 160 million and is listed on Euronext in Amsterdam and as a Mid Cap company on the OMX Nordic Exchange in Stockholm (stock symbol: LBi).

Jay MacDonald, the DeSilva + Phillips partner who headed the transaction team, said, "this cross-border deal is a recognition of the huge value that the strongest and most innovative digital advertising/marketing agencies have created since the shakeout of 2000-2001. Special Ops Media is among the best in class, and we're proud that we helped to realize the full value of the business its partners have built. This sort of deal will become only more frequent in the next two quarters, irrespective of business cycle fluctuations."

Special Ops has a strong national reputation and specializes in online marketing & strategy, online media (planning and buying), creative services and online publicity for a wide variety of major national and international brands. Its co-CEO Christian Anthony said, "Our exciting partnership with LBi offers us the opportunity to provide our clients with an unprecedented menu of digital marketing services and unparalleled global access. Our entire team, always motivated to service our clients with commitment and innovation, will look to LBi as a superb platform for growth, and global opportunity. Co-CEO Jason Klein, added, "We believe that LBi's global reach, stellar reputation, deep digital expertise, entrepreneurial culture, and seasoned management present the perfect partnership opportunity. We are thrilled to be joining LBi after 5 years of strong growth, innovation and award-winning client service at Special Ops, and we look forward to building the premier global digital agency together."

LBi CEO Luke Taylor said that previously "we communicated our intent to extend and deepen our service offer in the United States. The acquisition of Special Ops perfectly delivers on this ambition and adds a best in class strategic marketing and media capability to our US business. Special Ops have, in particular, unique skills in innovative social network marketing and online PR. We plan to leverage this capability across our global footprint on the back of strong client demand for these specialist services."

About Special Ops Media:

Special Ops Media (SOM) is a full-service interactive agency that provides clients with the opportunity to have all of their online needs serviced within a single organization. SOM has achieved a national reputation for their expertise in online marketing & strategy, online media (planning and buying), creative services and online publicity. SOM's highly original and well-orchestrated digital campaigns employ viral initiatives, guerrilla marketing and other grassroots tactics, in addition to traditional interactive advertising methods. Since its founding in 2002, SOM has created and managed innovative and attention-grabbing campaigns for a wide variety of major national and international brands, among them Citigroup; The Coca-Cola Company; Hachette Filipacchi, Harper Collins, Scholastic, Penguin Publishing; Dell Computer; MTV, Spike TV, NBC Universal, AMC, The Sundance Channel, Lionsgate Entertainment, Paramount, Universal Music Group, Capitol Records, Columbia Records, EA Games, Ubisoft, Atari and Proximo Spirits. For more information, please see www.specialopsmedia.com.

About LBi:

LBi is the global marketing and technology agency, employing approximately 1,500 professionals located primarily in the major European, American and Asian business centers, such as Amsterdam, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and Stockholm. LBi blends the full range of service disciplines to create innovative multichannel solutions for national and international corporate clients. LBi is listed on OMX Nordic in Stockholm and Euronext in Amsterdam as (symbol: LBI).

About DeSilva + Phillips, media investment bankers

DeSilva + Phillips, media investment bankers, (www.mediabankers.com), specializing in the media and digital media industries, has completed nearly 200 transactions with a total value of over $8 billion. Our Digital Media & Technology Group covers the M&A and corporate finance marketplace for electronic content in its many forms, including web-based publications, specialized search engines, online video, advertising, lead generation, e-commerce, integrated marketing, and business intelligence services. Recent deals include the sale of Falk AG to DoubleClick, FranchiseGator to aQuantive, TDA Group to CyberMedia (India), Answerology.com to Hearst Magazines Digital, Tarot.com to NameMedia and Mediabistro to Jupitermedia. Contact Jay MacDonald (jay(at)mediabankers.com), Jeff Dearth (jeff(at)mediabankers.com) or Ken Sonenclar (sonenclar(at)mediabankers.com) for more information.

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This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.