ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

People Do Business with People They Like

People do business with people they know and like!

In my networking classes I have been saying this for six years. Can't say I was the originator of it, yet it appears people are catching on. Finally, people are referring to this statement in casual conversation when they are talking about marketing.

BAN COLD CALLS

Just this morning the news reported there have been 400,000 complaints registered by people who had received unsolicited calls even though they had registered on the "No Call List. When checking, I couldn't discover how many people have signed up on the "No Call List," yet the number is in the millions. It is apparent; people do not want to get sales calls at their home or business.

Signing up on the website the minute it was launched was a priority for me. Yet, in the last two weeks I have received calls from local businesses. I have to say now I am even more frustrated with them. They didn't follow the guidelines of the new law and they bothered me.

NAME COLD CALLS

While I am at it, does anyone know who came up with the truly "dumb" name cold calls? First of all, I am a person who hates to be cold. Then someone labeled a phone connection as a cold call---How Cold!!!!

Once when being trained as a sales person, I was told I had to make 100 Cold Calls a day and, of course, track them. At the time, I thought it was an ineffective way to connect with people. Yet, being the new salesperson and wanting to please, I spent my day penned up in a small office "trying" to connect with people so they would buy sales training. Notice I used the word "trying." Either I was a total loser, or the system truly was inefficient. I remember only one significant customer I got through that process and I had spent hours and hours on the phone. Of course, if you want to learn how to handle being told "No" and how to handle it with real grace that is the perfect way to do it. Many organizations continue to start their sales people out on the phones and give them the same assignment – 100 calls a day. My belief is they are missing really connecting with people.

SELLING THE MINUTE YOU MEET SOMEONE

This is easy to illustrate through something that happened to me. I went to a networking event at 7:00 a.m. in the morning. A woman came up to me, shook my hand and introduced herself and said "What do you take for your health?" That's right, it was 7:00 a.m., I hadn't had my coffee yet and a total stranger is asking me "What do you take for your health?" I was so shocked I didn't even have reply. This happened three years ago and I remember it as clearly as it happened this morning.

There is no way I am going to start talking about my personal diet etc. with someone I had just met two seconds ago. Yet, for some reason people feel they have to go out and sell their product. People buy things from people they know and like!

EFFECT WAY TO DEVELOP CLIENTS—ONE ON ONE MEETINGS

While it may appear to be the slow way, it is the most effective. Remember the Hare and the Tortoise---Who came out the winner?

I am interested in learning new things and understand that people are interesting and have much to teach me if I take the time to listen. I am urging those of you in business to take a new approach to your marketing efforts. Yes, I know the days are frantic with work and issues to solve. Yet, taking a time out to have coffee with a person you met at event can reap huge rewards.

1. It's Relaxing Stopping to have a cup of coffee with someone at the local coffee shop changes the pace in your day. Trust me, you'll come back to the office with a new outlook.

2. You Learn. Didn't quite understand what Louise does at the XYZ Company? Bet you will when you are through with the meeting. Plus, you will know more about Louise and Louise will understand more clearly what you do.

3. You have a New Contact. Maybe you can't use Louise's services, yet you will be amazed how quickly someone crosses your path that could use her services. You refer her to your friend: your friend wins, Louise wins and you do because you are known for sharing great information.

4. Louise liked you – She sends you a Referral. It may not be immediate, maybe even a year, yet it will happen when you least expect it.

PEOPLE DO BUSINESS WITH PEOPLE THEY LIKE AND KNOW!

Personal connections are even more important as we continue to rely more and more on technology. Pick up that contact card on your desk that was given to you by a person you met at a recent event and give them a call. Listen how pleased the person is at the other side of the phone. You will be delighted with what you hear and subsequently learn.

PS. The "Do Not Call List" website is www.DONOTCALL.GOV.

KATHY CONDON, GCDF, is a Vancouver, Washington based Career Facilitator, International Speaker, Columnist and Trainer. She is an expert in Connecting with People/Networking, Generations Working Together and Gender Issues in the Workplace. She has published a CD on "Connect with People/Networking." She can be reached at (360)695-4313, http://www.kathycondon.info or kathycondon.info