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Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Marketing Today - Electrifying Is The New Satisfying!

This is how we, marketers, usually think: "Find out what they want, give it to them nicely wrapped and with a big shiny smile, and let the surveys show that they are satisfied." Good old Satisfying Marketing, right? Well, not any more. Consistent data from all over the globe indicates that even the most satisfied customers tend to keep an open mind towards other offers.

We live in the "post customer loyalty era" and guess what? Customers simply do not want to be loyal any more. Forsaking all other options - is no longer an option. So yes, it is important to keep them satisfied (otherwise they will be gone in a split second) but do not expect them to be loyal.

So, what do you do? Get an alternative thinking cap. Electrifying Marketing is the new marketing philosophy I want to offer you. Its roots stem from the realization that marketing today is no longer about satisfying unsatisfied needs. More often than not, it is about re-satisfying already satisfied needs - with better, more exciting solutions. The major idea is that you are not here to "please" anyone, but rather to tap on your target consumers' needs in a new and surprising way which is geared to eventually become their future desires, while gaining a competitive advantage as a result.

The next question you will probably ask is: how? Following you will find an outline of the ten central principles of Electrifying Marketing, that constitute different ways to implement this new marketing approach.

1. Do Not Mess with Quality

First and foremost, you need a high quality product and service. Nothing in the world will change this necessity. No marketing or branding "hocus pocus" will cover for a poor product.

2. The Name of the Game is - Escapism

Create a differentiated benefit that takes your consumers beyond the borders and boundaries of their normal lives into a bigger-than-life existence, a world of fantasy, magic, and delirium. It isn't a coincidence that two of the most successful literary works of the past few years were the Harry Potter books and the Da Vinci Code.

3. Deliver a Shiver

Deliver a strong sensual or emotional experience for your consumers, which will tap powerfully into one or more of their senses, or will evoke a strong emotional response, such as fear, thrill, excitement, ecstasy, surprise, or any other powerful emotion.

A wonderful example is the "Tie Me Up, Tie Me Down" S&M and bondage party that hurled a tsunami of press for Casio's then-new G-Shock watch, promising it a must-have status in the influential fashion community of Manhattan. The New York Post awarded Casio the Marketer Chutzpah of the Year Award for its audacity, and evidently this shiver has managed to deliver 75 million media impressions for the brand, all released during the first six months of its existence.

4. Brake, Shake and Shatter

Display a rule-shattering, convention-breaking, routine-shaking, marketing-competitive behavior. There are several ways of doing this. You can be any of the following:

o Expectation rockers - surprising o Provocative o Rebellious, subversive o Mad, wacky o Unreasonable, crazy

For example, the AxeFantasy promotional campaign in the UAE used specially tailored jeans miniskirts to dress up mouse pads completely, in such a way that in order to use the mouse, the user had to put his hand up the skirt from its underside, simulating their wildest and sexiest dreams. Then they placed this "creation" in Internet cafes. Not only did the effort drive an unprecedented number of unique visitors to AxeFantasy's website, generating hundreds of thousands of page views during the first month of this campaign, but also, it seems that most of the mouse pads were stolen from the cafes.

5. Keep a Secret

Use a secretive or mysterious element such as a secret formula, mystery people, something that nobody knows how it's done... or reveal a secret.

Coca-Cola's secret recipe is the classic.

More recently, "The Secret" constitutes a great example. This book/movie/phenomenon was so successful because it claims to have revealed an ancient forgotten secret to achieving limitless wealth and success, now outed to the whole public.

6. Play Hard to Get

Put deliberate and challenging limitations on availability or accessibility of your product:

o A limited number: the "now-or-never" factor (Zara) o A limited time, for example a special summer edition, or event-tied (Olympics products). o The "don't-call-us-we'll-call-you" approach. Some brands never give out their contact information. If you want to talk to them you must first surrender your own! (The Centurion unlimited credit card by Amex)

7. Engage them in some activity

Trigger brand oriented involvement. Get your consumers actively involved in some kind of activity, so that before they realize it they'll be engaged in some game or type of interactive cooperation, dangling willingly on one of your "consumer fishing hooks".

Take for example Rethink Breast Cancer, the Canadian charity which came up with a new "Booby Wall" campaign, to raise breast cancer awareness.

Women can enter the Booby Booth website, perform a self-exam and take a faceless photo of their breasts to post in the site, along with comments or dedications to accompany their contribution to the Booby Wall.

8. Play and Have Fun

Playfully incorporate elements of fun and entertainment. When you do so, do not take yourself too seriously, do not be heavy, and remember that, hey, this is only marketing after all.

I love the Burger King candid camera campaign, which caught authentic surprised and shocked reactions from people, when informed upon ordering that the Whooper was no longer being served. Finally, the King himself comes to the rescue with the desired whooper and everyone shares a laugh.

9. Be Delightfully Devious

Play around with your consumers - mislead them in some positive way (funny and inoffensive), manipulate them, play a joke on them, do something which appears to be one thing at first, but turns out to be something else.

For example, a billboard in LA and New York has gained a lot of attention and buzz recently. The billboard reads: "Hi Steven, Do I have your attention now? I know all about her, you dirty, sneaky, immoral, unfaithful, poorly-endowed slimeball. Everything's caught on tape. Your (soon-to-be-ex). P.S. I paid for this billboard from OUR joint bank account."

This billboard is actually part of a mystery ad campaign for a new cable TV show, and it's delightfully playing with our naivete - and fully catching our attention.

10. Give them Something to Talk About

Use a "viral" element: a Cool, a Twist or a Wow!, giving your consumers conversation openers, scripts and lingos - starring your brand.

For example I would like to refer you to the new gun shaped fried-egg molds from Urban Trend. Although in this particular case there might be a hidden cholesterol joke, it seems that gun shaped objects are the new "now", and a great conversation booster.

Your third question, I'm guessing, will be: When? My answer is: definitely now. Satisfying marketing is no longer a charged enough course of action to bring you the results you need in order to gain market leadership. From now on don't satisfy your customers - electrify them - results will follow!

Dr. Dan Herman, a globally renowned strategy consultant, an author and a lecturer, is the author of "Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing, and Branding" (http://www.outsmart-mba-clones.com).