ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Setting An Effective Marketing Budget
ImageWorks Studio releases guidelines and tips for SMB's to set effective marketing budgets.

AlterPoint Announces New Network Lifecycle Management Capabilities: NetworkAuthority Lifecycle Transforms Business, Engineering and Operation
AlterPoint, Inc. (www.alterpoint.com) a leading provider of open network management software, today announced NetworkAuthority Lifecycle 6.5, a groundbreaking network analytics solution that empowers companies to reduce overspending on hardware replacement and maintenance contracts. One AlterPoint customer has seen demonstrable savings of more than $1.6 million on maintenance and device replacement expenditures, and is projecting savings of more than $5 million over the next few years.

Is This Your Web Site? Can't Find It! Don't See It! - Attend 3-Day Search Engine Optimization and Marketing Workshop in Greenville, South Carolina,
In a 3-Day Search Engine Optimization and Marketing Workshop students can learn how to obtain organic search results without relying on PPC (Pay Per Click) Ads and solve the problem of a Web site that can not be found.

Does Becoming a Published Author Enhance a Business?
There is a boom occurring lately, especially in the online world. More and more business people are authoring their own print book and e-books.

California Attorney Launches Blog Dedicated to Trade Secrets Law for Informing and Assisting Business Owners and Individuals
California Attorney Benjamin C. Johnson has launched a blog dedicated to informing the public about Trade Secrets law at www.TheTradeSecretsBlog.com. The blog will be providing pertinent information relating to Trade Secrets Law, tracking development of Trade Secrets law and litigation, and offering practical advice to business owners on how to best protect their Trade Secrets.

Business Growth Strategies Part 1: New Business Profiling & Data
Every business needs to grow. Yet this universal truth is often approached with varying levels of competence. Few businesses have a realistic growth strategy in place, and even those that do rarely follow through their efforts or stick at them for the long run.

How A Successful Network Marketing Paradigm Can Be Unleashed
There are a few things that are elemental in Successful Network Marketing. These elements do not change no matter what type of network marketing you are attempting to do. In order to have a Successful Network Marketing campaign and make it a part of your internet marketing strategy and business these elements must be present.

National Webcast Addresses Top Concern of Privately Held Business Owners
On November 15, 2006 at 11:00 a.m. (Pacific Time), several major financial sponsors have teamed up to address the largest planning issue facing Baby Boomer business owners today -- the "Succession Planning" issue. Register at http://www.ErsiWebcast.com

Sirqa Merchants Inc., Agent of Ipayment Inc Iso JP Morgan Chase Bank, Announces New Program Attracting Affiliates, Home Based Business Owners, and Org
Sirqa Merchants Inc. announces new affiliate program, set to draw thousands due to groundbeaking structure which pays one level down for other's activity but is not an MLM. Affiliates and Indepedent sales offices are able to work from home or an existing office under the company's umbrella, receiving free training, a free website, offering free support 24 hours a day. www.teamsirqa.com

5 Reasons Why You Should Choose an Internet Home Based Business
Many people are overworked in their traditional jobs and try to get into a normal mlm program over the weekend and spend their time working real hard. However one reason why some of them fail in their offline mlm business is because they do not have enough time to followup with their prospects offline or they have no skill in promoting if offline.

TubeMogul Research: Online Video's Short Shelf Life
TubeMogul research reveals that views for online videos peak early; based on these results, TubeMogul launches a tool for any video creator to predict their own annual views.

New Phone System Combines VoIP and Wireless Phones to Create a Wireless Office, Warehouse Solution for Business
SotaComm is helping smaller firms boost productivity and mobility by taking advantage of the latest wireless and VoIP technologies to enable users to move freely throughout their facilities.

Which Home Based Business Is Right For You?
The work at home based business market has become extremely broad. There are so many different home based business opportunities available to those that wish to work at home.

Increase Business - Make Your Organisation Customer Focused!
What do we mean by customer focus? If your service is customer focused the demands of your customers will drive it. It really is time to consider how best to develop a Customer Focused organisation.

Systems - Marketing Your Business Successfully
Business Systems that work for anyone, are a fundamental necessity for any networking venture. While most people rely upon their own company business system or plan for success, there is always a different option.

Management Tip: Why Are Businesses In Business?

Looking back I can?t believe how long it took me to truly understand what a business was for. I?d heard it repeated countless times, albeit for the most part by parrots and non-believers. I?d seen it portrayed in posters and articles all around me, but somehow I remained blind to the message. Like many of us, I was brought up believing that to make it in business you had to be ruthless and unfeeling at times. Clouded by this false perception I refused to believe the mantra all around me: ?The Customer is Number One.?

The Purpose of Business

What follows is, admittedly, a bit of a rant. It?s important that you read it. Here?s why. To understand what businesses do, you need to understand why they do it. To understand how to improve the business you are in, you need to understand its true purpose. That?s what this is all about.

When it comes to business, you can look at things in one of two lights: Good or Evil. The evil view is that the heads of major corporations exist for the purpose of taking our money from us. If you?re looking for a bad guy, few compare to the faceless evil of corporate America so often portrayed in today?s media.

If you bother to take a second look with the good light turned on, you will have to admit that successful businesses are there helping us fulfill our needs and desires at every turn in ways we could never achieve without them. Are they in it for themselves? Absolutely! Are they also in it for you? Absolutely again!

Fundamentally successful businesses are started for two reasons.

1. To help themselves 2. To help others

Yes, they can do both. In fact they need to do both to remain useful to themselves and to remain useful to others.

Think about your favourite store, maybe it?s a stereo shop, a clothing store, or even a grocery store. What happens if they raise their prices so high, or hire such rude sales people that you and your friends stop going there? They start losing money and go out of business. You probably wouldn?t care, but they would no longer be able to help themselves, at least not with that business.

Now what happens if that same business hires lots and lots of really nice people to spend extra time with you, and then lower their prices so you get everything at near cost? They start losing money and go out of business. The only difference is this time you care, because now you can?t go back to that friendly store. Now you can?t return that item you didn?t want, or get it fixed under warranty. Because they didn?t help themselves enough, they can?t help you any more either.

So what?s the solution? Simple, they help themselves by helping you. They want to do both. They need to do both. You also want them to do both.

Summary

What do businesses do? They help others achieve their needs and wants, and they also help themselves in the process. The business that figures out how to help others the most becomes the leader. It makes no difference whether the owner?s motivation is for the money, or to help others. The only way to achieve long term success is to help others. There is no other reason for people to patronize a business, other than to get something they either need or want. If a business doesn?t help you get that as much as their competitor up the street does then they go out of business. If a business helps you so much they can?t make a profit, they also go out of business and are not much help to you in the long run.

Every successful business helps themselves by helping others.

Daryl Cowie has shared management tips with people in over 30 countries around the world, and found a solid foundation in business 101 to be at the core of successful managers. Daryl founded his management training company, Boundless Thinking, after a successful career at General Electric.