ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

10 Mistakes Business Owners Make Online - Part 1

Listed below, I have 10 mistakes that business owners make when they go online as the primary source of this information.

Just to give you a bit of background about myself, I?ve traveled around the world to as far as Costa Rica, Switzerland and Miami, USA to learn some really unique Internet marketing strategies. And what I?ve seen in my travels is that traditional brick and mortar businesses, when they build a website, they make a lot of mistakes and, consequently, they're not making as much money online as they should be.

One thing I?ve seen since I?ve been selling business solutions for businesses online is the fact that a lot of businesses do not take action, and they concentrate too much on the prettiness of the website, and I?ll go into a bit of detail on that in a moment.

Along my way, I?ve also worked with some of the biggest names in Internet marketing who are internationally known. In fact, I?ve also shared the stage with some of the big names in Internet marketing as well. And I?ve spoken around Australia and New Zealand about Internet marketing in front of thousands of people, and I?ve also put on seminars myself.

Mistake 1 ? Graphic Designers

The first mistake I?d like to start off with is a big mistake and, obviously, that?s why it?s number one. The biggest mistake I see business owners making on the Internet is the fact that they employ a graphic designer to build their website.

Now, I?m not saying graphic designers do not have a place. They do a great job, but it?s only one function of a website. In fact, if you?ve got a pretty looking website but no one?s coming there because the search engines can?t find you, or there?s no marketing structures or methods built into the website - so, in other words, it?s not selling, it?s just a glossy brochure.

Some companies do just need a website that is a particular site that is informative, but most websites owned by business owners really should have marketing built into their websites.

If you?ve got a great business but it?s in the middle of the desert and no one?s going past, what?s the point? It?s just like having a website that the search engines can?t see, because a lot of graphic artists put flash onto a website. Flash is one of those big animation type of websites and the search engines can?t see them. There?s nothing for them to read, so it throws them away.

Secondly, human visitors also click off the website too, because they don?t like to see that sort of stuff loading.

So, mistake number one is graphic designers who don?t understand marketing and they don?t understand search engines, so be careful, because what normally happens is the business owner will say to the secretary, ?Can you look up a couple of places in the yellow pages or on the Internet?? And the secretary will go find a website that looks pretty.

This happens a lot. This is a very common mistake and it ends up costing the business owner a lot of money, because they keep going to different graphic artists and keep spending, when really the answer is never in the graphic artist. It?s in the marketing and the search engines. So, a graphic designer is the first mistake.

Mistake 2 ? Static Content

The second mistake is static content on a website. What I mean by static content is by words on the website that do not update. There?s no connection between the business and the customers, or the clients. You?ve really got to have a website these days that can connect out, and there are many ways of doing that.

You can actually have a website that isn?t really a website, it?s actually a blog. What a blog can do is really get out further into the search engines, connect further out with your customers, and you can speak more directly on a regular basis because it?s very easy to update your blog. And your blogs can also automatically tell the search engines that you?ve updated the site.

Hence, blogs that actually look like a website can actually get higher up in the search engines. So, I believe the future of static html websites are on the way down, and updating content blogs that look like a website and function like a website are the way of the future.

The businesses that are embracing this idea are in the forefront of the people who leave this behind, because this is the way that businesses will be run. And it?s really good timely advice to go and get a website with all the correct functions. That?s really a blog.

Mistake 3 ? No Marketing Structure

Another mistake, number three, and I?ve already touched on this, but no marketing structure in a website.

When, for example, you might go to a graphic artist to get a website made, the first question they generally ask is, ?How many pages? What colors do you like? Do you want an ?about us? page? Do you want a home page? Do you want the ?contact us? page?? all that sort of stuff, which, yeah, that?s got its place, but really, what is your marketing structure?

How are you going to get the leads? How are you going to convert the leads from a lead to a sale? What structure?s in place in your office to handle the leads? What is your offline capacity to convert the leads? What?s your follow-up system? What have you got going?

Marketing structure, to me, is one of the most important elements of a website because, in the marketing itself, you can really make a big difference. In fact, one of the other mistakes I see with the marketing, while we're on the subject, is the fact that it?s a lack of headline, a lack of ?what?s in it for me? when I see a website.

When I go to a lot of traditional business websites I see the same message; ?Welcome to our website, this is us,? I like to see marketing. What?s in it for the end user? Why should they stop? What is going to grab their attention? Why should they take action now?

So, I want to see a headline there and I want to see it grab the attention of your customers. So, always think, ?What?s in it for your customer??

In fact, it?s the same with your yellow pages. In the yellow pages if you?ve got ?Bobs Building? next to ?Free report: How to Avoid Building Mistakes? as a headline, what?s going to grab your attention?

So, it?s a headline. Headlines are proven and have been around for years. I wonder why so many businesses don?t use them properly.

So really think about your marketing structure and message you are portraying.

Mistake 4 ? No Follow Through System

The fourth mistake I see online, and this is a real big mistake, is the fact there?s a lack of follow-through systems on the Internet. There?s a lack of follow-up with email, follow-up offline through phone calls. This fits in with the marketing structure, but in itself it?s very powerful. Or when you haven?t got this going in your website, lack of follow-through, you can really lose out.

So, we want to see follow-through systems, and we?ll talk more about it later on. But when there is a lack of follow-through, again, there is no connectivity with the end customers. You can make a lot more money from your business by simply talking to them on a personal level.

In fact, a famous marketer, Jay Abraham, says one of the big things is to talk to your current customers often, because most businesses only concentrate on getting fresh leads, when that?s a big mistake.

You should actually be really out there looking as well for fresh leads, but at the same time talking to your current clients, making sure they're okay. Because with some of your current clients, you?ll find the second sale to them is a lot easier than the first sale. So, you?ll make a lot more money by concentrating as part of your marketing system into follow-through systems.

You can also generate referrals from your customers when you connect with your clients more often.

Mistake 5 ? No SEO

The fifth mistake I see online, and hardly any businesses do this, is have SEO in the budget. And what?s SEO? Search Engine Optimization. What are your search engine strategies built into your website or blog? What can you do to be found higher up in the search engines?

There are so many things that can be done, and, really, not budgeting for SEO is a huge mistake. You must allow some money to get higher up in the search engines under the correct key terms whether you're a national, international, or local business. It doesn?t matter which way, you can get higher up in the search engines and a lot more traffic by having a budget for search engine optimization.

You need to found under relevant key terms, for example, Brunswick Hair Dresser if you own a Hair dressing Salon in Brunswick.

You are welcome to pass this report on to other Australian business owners who may get benefits from the information presented.

Andrew Clacy is an Australian Internet Marketer who consults to business and home business. He has spoken on stage with major American Internet marketers His main 2 sites are http://www.australianonlineseo.com and http://www.australianonlinemarketing.com/indexA.html