ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Local Fair Goes Youtube: Sonoma-Marin Fair in Petaluma Uses Online Video to Create Virtual Fair
Using technology and the social media of YouTube, the Sonoma-Marin Fair in Petaluma, California is introducing a major website renovation using video at www.sonoma-marinfair.org to create a virtual fair. The Fair is unveiling nine distinct network players featuring a constantly changing selection of more than 100 videos. Visitors can now sample the 2008 Sonoma-Marin Fair headline acts with video footage from the bands, get a glimpse of what's ahead in videos about the World's Ugliest Dog Contest, enjoy footage celebrating fairs, or enter one of their videos through the Fair's YouTube website Vizergy and VideoBloom Partner to Provide Video Streaming to Hoteliers
Online Video Helps Turn Web Site Visitors into Paying Customers

Customer Service and Marketing that Works
Go into many businesses today and try and get service, its sometimes impossible! The customer service officer is on the phone talking about personal issues, there is not enough staff, and they are disinterested and distracted.The old days of customer service is where you the customer were viewed as valuable and important and you received service from a person and not a machine.

Niche Marketing Is Your Key To Avoiding A Common Business Blunder
Niche marketing occurs when you intentionally focus your marketing efforts on a targeted portion of the Internet or another similar market. These targeted portions, known as niche markets, provide a product or service for a defined group of customers who have very specific needs. Niche marketers address the need and market accordingly.

Marketing to Today's "Distracted" Consumer
The average person today is exposed to a never-ending deluge of 1,700 marketing messages during a single 24-hour period. Look around you, we marketers have pasted, integrated injected and/or overlaid advertising in any possible place imaginable! Case in point, NBC will start to digitally insert commercial "billboards" into advertising content to be broadcast during the winter Olympics – in essence a commercial within a commercial.

How To Use Online Business As A Tool Towards Financial Freedom
Most people interpret online business as leisure work This is something you do in your time, at your own pace, while controlling the ability of earning the income you wish for

Successful Network Marketing Depends Upon These Three Factors
Network marketing has many aspects, but promotion, persistence, and patience are three key elements which are critical to achieving successful results.PROMOTION is the lifeblood of network marketing.

The Role of a logo design in branding a business organization
As Wikipedia states, branding has become an increasingly important component of culture and the economy, now being described as cultural accessories and personal philosophies. Simply put, a brand is a collection of images and ideas representing an economic producer. In laymen?s terms, branding is the process of creating a recognizable identity for a company or product. In today?s society, branding is one of the most important steps that a company can take. Modern consumers are willing to buy a product based solely on the fact that they are familiar with the brand. Because advertising is driven by television and the internet, the visual aspects of a brand?s identity are extremely important. The most recognizable aspect of a brand is it...

Email Direct Marketing Makes Comeback
Listrak, a leading email marketing solution provider, highlights the reasoning behind the recent dramatic resurgence of email direct marketing.

Getting Started In Home Business
If you're like most people, it's hard to make ends meet with just one income. If you are married, both partners must work, spending countless thousands of dollars on childcare and business clothes.

Small Business Health Insurance To Cover Your Employees
Health insurance is a grave concern in America. With the cost of healthcare on the rise, being without health insurance is worrisome, especially when it comes to children. To combat the high price of healthcare, employers offer health insurance to their employees as a benefit of working for a particular business.

The Benefits of Adding a Blog to your Business Website
A blog - or weblog - may seem to you to be simply a computerized journal that some publish on the web for all to read, but it has become a mainstream form of journalism which can encompass anything from personal reflections to opinions on current events. Today, even our presidential candidates employ bloggers to assist with their campaigns as part of their overall marketing strategy. Adding a blog to your business website is a great way to increase your sites traffic, thus getting - and keeping - more business customers. Including a blog on your website can definitely help your search engine rankings. Search engine 'spiders' continually crawl the web looking for new content, and sites which are regularly updated are apt to attract more atte...

Trade Show Exhibitors Embrace Online Video
Trade Show News Television (www.tradeshownews.tv) provides news-style streaming video reports that promote exhibitor products long after the show has ended.

Email Data Source Releases Mini Study Evaluating the E-Mail Marketing Efforts of Pizza Deliverers
Email Data Source, the leading provider of email competitive analysis, released its mini study evaluating the email marketing efforts of Pizza Delivery marketers.

How to Build Your Party Plan Business Online
Are you like me?You've joined a party plan business but you'd really like to build it online? If you'd rather concentrate most of your efforts on the Internet, there are a lot of resources available and strategies that will help you succeed.Here are some ways to automate meeting your monthly minimum purchase requirements, finding partners to join you in the business and attracting customers to your website.

The Best Advertisement For Your Business

It is no secret among internet marketers that writing articles is a great way to market your website. With all the article distribution services and all the websites looking for free, unique content, writing a quality article can bring you more links to your website in one day than an entire month of working out link exchanges and submitting to directories. The benefits of writing articles have been written about time and time again. Yet in order to enjoy the benefits of article writing, your article must first be accepted by the publishers who receive your submissions. This article will focus on a few key points to help increase your chances of getting your article accepted by the Internet's top publishers.

Proofread Your Own Writing

Proofreading is very time consuming. If you want your article to be widely accepted, it is your job to make the publisher's job easier. The first step in making the publisher's job easier is to check, double check, and triple check your spelling and grammar. If you have someone that can review your article, have them read it over. Tell this person to look for grammatical errors, spelling mistakes, and poorly worded sentences. They will be able to point out mistakes that you may never have seen. When you write an article there is a tendency of getting overly familiar with the content and thus you could miss a glaring mistake in your writing. Consider the following exercise by reading aloud what is written:

London
in the
the
spring
x x x

What did you read? If you identified that the word 'the' is written twice, than you can consider yourself one of only 5% of people who get this exercise correct. 95% of people who read this exercise only see "London in the spring X X X". (If you still do not see it, read it aloud again, but this time point to each word as you read it.)

The point of this exercise is to show you just how easy it is to miss obvious mistakes. Add in the element of familiarity with the writing and you are likely to miss even more mistakes. By asking someone else to read over your work, you greatly reduce the chances of missing a glaring error in your writing.

Rule to Remember: Proofread Your Own Writing, and then Proofread Again

Offer Something of Real Value

Articles are an incredible source of free traffic and free advertising for your business. However, articles are not supposed to be advertisements themselves. There is nothing you can do to get a publisher to delete your article faster than writing an article that is nothing more than a long-winded ad copy.

If you want to get your article published, once again you must get into the publisher's mind. The publisher is always looking to offer his or her readers with fresh, insightful, and helpful information. Commentaries on industry trends, useful strategies, tutorials, observations and theories all make good articles. As an owner of a business, reviewing one of your products, offering a teaser of the information you sell, or blatantly marketing your products by including your hyperlink throughout the article makes for a horrible article that will likely not be published.

Think back to the time when you first started your online venture (this may not be very long ago) and remember how thirsty you were for good, quality information. When writing your article, remember how valuable this information was to you when you found it. Every author has the right to a resource box which serves as your advertisement; if you prove to the reader that you are an expert in your field and give them information that only you can provide, this will serve as a stronger advertisement than if you spend 2,000 words on a long-winded, self-promotional article.

Finally, when writing your resource box, it is best to be as concise as possible. Resource boxes that appear to be about as long as the article themselves show that the author has no concern about the content of his or her article. Limit the number of links you put into your resource box to no more than three links and keep the resource box to no more than four or five lines.

Rule to Remember: Write a Good Article, not a Good Advertisement

Be Clear and Concise

Many people fall into the trap of thinking they have to develop an eloquent, graceful writing style in order to be published. What these people seem to forget is that an article is written with one main point: to deliver information. Be concise, be clear, and be direct. When writing your article, you should actually aim to be slightly boring with your writing style. What is slightly boring to you is probably very clear and direct to the reader.

It is important to note that most online publishers have much more to deal with than the writing styles of the authors who submit articles to them. Publishers are more concerned with grammar, spelling, and content than they are with how eloquently a writer can make his or her point. One thing that a publisher will take notice of, however, is a writer who has a confusing and difficult to follow writing style.

Your article should encourage readers to read through the entire article. If a reader gets a few lines into the article, or even a few paragraphs, and finds themselves confused, you can be sure that they will never get to your resource box and thus never visit your website. To keep a reader interested in your article, give them quality information and give it to them directly and clearly. A reader will only continue to read an article if they believe there is a good chance that they will gain something further by finishing the article. Although it may be counter-intuitive, boring writing does just that.

Rule to Remember: Being Boring is Better than Being Confusing

Writing good articles is not difficult. When writing your article, think first about what publishers are looking for in an article. Focus on your grammar, spelling, clarity, conciseness, and content. Remember that your article should actually help people beyond just selling your product or service. Offer valuable information to your readers and they will pay you back ten-fold. Offer valuable information to a publisher's readers and they will be certain to publish your article and provide you with the best free advertisement for your business.

About The Author

Mark Daoust is the owner of http://www.site-reference.com. Discuss this article further at http://forums.site-reference.com/t120/s.html.