ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Online Marketing Benchmark Study Reveals Measures of Success and Value of Online Engagement Between Nonprofits and Constituents: Second Annual Stud

AUSTIN, Texas (Business Wire EON) April 15, 2008 -- "One of the most important findings validates the concept of online constituent relationship management (eCRM) - the integration of the Internet is a driver of growth for nonprofit organizations," said Gene Austin, Chief Executive Officer of Convio. "Online revenue through fundraising and eCommerce is up significantly, the number of unique visitors to Website's fully hosted by Convio continued to grow, and an integrated, multi-channel approach to advocacy and fundraising can build stronger constituent engagement."

The report studied seven areas related to online marketing success:

-- Website traffic

-- Registration rate

-- Email file size

-- Online Revenue: Fundraising, eCommerce, Growth, Average Gifts and Value of an Email Address

-- Email Appeals: Open Rates, Click-Through Rates, and Response Rates

-- Email Newsletters: Open and Click-Through Rates

-- Legislative advocacy

"By comparing itself against a benchmark of its peers, a nonprofit organization can begin to identify which areas of its online marketing program are performing well or are underperforming," said Vinay Bhagat, Chief Strategy Officer, Founder of Convio and one of the reports authors. "This quantitative approach to measuring success gives organizations a framework to continually refine their tactics, improve the effectiveness of their online initiatives, and allocate resources more efficiently."

This year's study has many interesting findings. Among the highlights are the following:

-- Nonprofits' Website Traffic Continues to Grow. The total number of unique visitors to Websites of nonprofit organizations with fewer than 250,000 email addresses on file and fully hosted by Convio grew 10.79 percent. Nonprofit organizations with more than 250,000 email addresses on file, with Websites fully hosted by Convio grew their Website traffic by 34 percent.

-- Registration Rate Improved Slightly. The overall conversion rate of unique Website visitors to subscribers grew from 2.8 percent to 3.0 percent.

-- Email Files Continue Strong Growth. Email files across Convio platform clients grew 32 percent in the aggregate. This rate of growth suggests that organizations are succeeding in growing prospect files online, giving organizations greater opportunity to engage with more constituents.

-- Email File Growth Supported Offline. Email file growth is nearly three times that of Website traffic growth. This finding suggests that online activities compliment offline activities as a way to engage more constituents.

-- Revenue Growth. Total nonprofit online revenue including eCommerce grew at 25 percent across the study organizations.

-- Average Gift Remains High. The average online gift was $60, up from $56 in the last report. This is higher than the typical average gift achieved through most other direct response channels such as direct mail and telemarketing.

-- Opportunity to Expand Cross-Promotion between Advocacy and Fundraising. For organizations engaged in online legislative activity, 8.5 percent of online advocates also supported the organization financially. Conversely, 14.2 percent of online donors engaged in online advocacy. While illustrative of the fact that donors can be advocates and vice versa, the reports' authors believe there is significant upside for cross-marketing.

"As the Internet landscape continues to evolve, nonprofit professionals have to stay current with best practices and partner with technology and service providers who help them make the best decisions to continue getting a good return on their investment," added Austin. "Convio's community of clients and Fusion Partners are working together to take this insight and continually develop and share best practices that ultimately integrate online and offline strategies to take constituent relationships to new levels."

The complete findings of this report are immediately available to Convio clients in Convio's Online Client Community. An executive summary of the findings is available at http://www.convio.com/resources/nonprofit-sector-research.html.

About Convio

Convio is a leading provider of on-demand constituent relationship management software and services to nonprofit organizations to enable nonprofit organizations to more effectively raise funds, influence public policy and support their missions by leveraging the Internet to build strong relationships with constituents. Convio's online constituent relationship management, or eCRM, solution includes a suite of on-demand software modules for fundraising, advocacy, email marketing and Web content management complemented by a portfolio of best-in-class consulting services.

Convio's clients include American Red Cross, American Diabetes Association, American Society for the Prevention of Cruelty to Animals, National Multiple Sclerosis Society, Sierra Club, Susan G. Komen Foundation, and National Public Radio. For more information, please visit www.convio.com.