ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Loyalty Builders Debuts Longbow, Defines Next Generation of Direct Marketing

Portsmouth, NH (Vocus) April 15, 2008 -- Behavioral targeting experts Loyalty Builders (http://www.loyaltybuilders.com) today announced Longbow, a next generation Web-based direct marketing service that lets marketers quickly and easily predict future buying behaviors of their customers using powerful mathematical marketing techniques.

Longbow allows marketers to manage a full range of direct marketing tasks from their desktop using an easy-to-use interface to upload customer data, analyze the data, select target lists, design direct marketing tests and create direct marketing campaigns including variable content email and print integration.

At the core of Mathematical Marketing (http://www.longbowdirectmarketing.com/blog) is the process of targeting customers based on a scientific understanding of how past customer behavior predicts future purchases. Mathematical Marketing also includes sophisticated direct marketing techniques such as "what-if analysis", factorial design testing and campaign results measurement. Harnessing all these aspects of Mathematical Marketing, Longbow requires no IT infrastructure and can analyze a company's data often in a matter of hours depending on the amount of data.

Loyalty Builders Debuts Longbow

"Longbow provides an opportunity for every marketer to get more sophisticated about their direct marketing programs," said Mark Klein, Loyalty Builders Founder and CEO. "Never before has it been so easy for marketers to analyze their customer base, predict future behaviors and design efficient direct marketing programs. In fact, for many marketers, predicting customer behavior has not been possible at all until now. This will be a powerful competitive advantage for those who use it."

Prior to Longbow, marketers would have to employ expensive and time consuming enterprise level software and consultants to glean information about their customers' behavior - spending hundreds of thousands of dollars and weeks of time. For most SMB marketers, this was not an affordable option. Longbow, a true zero footprint Web 2.0 application, is the first affordable and easy-to-use option for these users. With Longbow, marketers can automate marketing tests to improve response rates, increase revenue from marketing campaigns, identify potential defectors and implement marketing campaign management techniques to measure sales success and marketing ROI.

With the advent of Web analytics, marketers have been focused on harnessing these powerful and low cost ways of predicting customer behavior in their customer acquisition efforts. With Longbow, marketers now have the first powerful and low cost way to harness similar behavioral targeting for their existing customer marketing efforts.

Pricing and Availability

Longbow is available immediately at www.longbowdirectmarketing.com. Longbow pricing is based on a pay-as-you go model starting at $0.10 per downloaded record, less for higher volumes. Clients can upload as much transaction data as they wish (the more transactions uploaded the better the predictive accuracy), analyze their customer base, develop campaigns and view a full range of detailed reports at no cost. Clients can also choose a support plan according to the level of support desired ranging from "do-it-yourself" to "dedicated account management."

About Loyalty Builders

Loyalty Builders was founded in 1999 to bring new levels of precision to the science of customer behavior and its application in direct marketing. Loyalty Builders' advanced mathematics allows clients to predict behavior by individual customer. Using predictive analytics, clients can pinpoint which individual customers will buy next, what products or services they will buy, and when they will buy it. The result is increased accuracy for cross-sell and up-sell campaigns, and the ability to build early warning systems to spot potential defectors. Clients come from a variety of industries including retail, distribution, health services, financial services, transportation, technology and manufacturing and range from small business to enterprise.

For more information about Loyalty Builders, please visit www.loyaltybuilders.com. For more about Longbow please visit www.longbowdirectmarketing.com.

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