ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Brett Ratner And The New York Film Academy's New Film School Promo Make The New York Times Business Section With Trend In Potty-Mouthed Promos

New York, NY (PRWEB) April 11, 2008 -- Filmmaker Brett Ratner, known for directing the Rush Hour series of movies and X-Men 3: The Last Stand, was in an advertisement touting the Film School of his friend, Jerry Sherlock. The content of the advertisement for The New York Film Academy proved a little controversial, but highlights a growing trend in advertising. The New York Times picked up on the story and ran an article in the Business Section.

The New York Times reported that, "Advertisers are winking at the contentious issue of content regulation by using bleeping sounds in commercials and video clips. The bleeps mimic how television and radio obscure bad language in live news coverage or taped reality shows? For instance, in a commercial for the New York Film Academy, a crude word spoken by the filmmaker Brett Ratner is bleeped."

When asked about how the promo originally came about Jerry Sherlock, director of the New York Film Academy film school said, "We were playing poker and he lost and I said, 'Instead of giving me money, why not do a commercial for me?' So we made it into a whole joke."

Brett Ratner is a guest speaker at the New York Film Academy's Film School and his company, Rat Productions, was based at the School.

To see the promo you can go to: http://tinyurl.com/5yvx6l

IN cartoons, the Road Runner goes "Beep, beep." On Madison Avenue, the popular onomatopoeia is pronounced "Bleep, bleep."

Advertisers are winking at the contentious issue of content regulation by using bleeping sounds in commercials and video clips. The bleeps mimic how television and radio obscure bad language in live news coverage or taped reality shows.

Many times, the bleeps heard in commercials are covering actual expletives, which are written into the scripts solely to be censored.

For instance, in a commercial for the New York Film Academy, a crude word spoken by the filmmaker Brett Ratner is bleeped.

"We were playing poker and he lost and I said, 'Instead of giving me money, why not do a commercial for me?' " said Jerry Sherlock, director of the academy. "So we made it into a whole joke."

In a video clip for Bud Light, titled "Swear Jar," that appears on the bud.tv Web site and sites like YouTube, cast members curse a blue streak.

The plot spoofs a demand for linguistic purity in a large office. When employees learn that the quarters deposited into the jar will go toward buying beer, the 4-, 7- and 12-letter words fly freely. The video was created by the Chicago office of DDB Worldwide, part of the Omnicom Group.

"We've had about 12 million viral views of it that we can track," said Robert C. Lachky, executive vice president for global industry and creative development for Anheuser-Busch in St. Louis, the brewer of Bud Light, "and 2.7 million have been on YouTube alone."

Sometimes, there is nothing blue or objectionable about the words being hidden. Rather, consumers are being encouraged to jump to the conclusion that they are being protected from something crude.

That was the case with commercials for McDonald's franchisees in metropolitan New York, which promoted a giveaway of items on the chain's Dollar Menu.

A four-letter word -- free -- was bleeped in the spots to help make a point that the promotion was, as one character put it, "so good, it's obscene." The commercials were created by Arnold Worldwide, part of the Arnold Worldwide Partners division of Havas.

As a device to draw the attention of a bored or distracted audience, bleeps are an updated version of tried and true tactics like loud sound effects or laugh tracks.

For example, in a video for Bodygroom, a body hair trimmer sold by Philips Norelco, an actor's discussion, laced with double entendres, is interrupted by a bleep when he mentions a particular body part.

"We did that to resonate in a humorous way with our target audience, men between 20 and 30, maybe up to 33," said Arjen Linders, senior director for shaving and beauty at the Stamford office of Philips Norelco, part of Royal Philips Electronics.

"If you look at the results, they're pretty strong," Mr. Linders said, citing data showing that "four million people have visited the Web site (shaveeverywhere.com) and their average stay is four to seven minutes." The video was created by Tribal DDB Worldwide in New York, part of DDB Worldwide.

Bleeping can also serve as a comment on the debate over what constitutes indecency in popular culture. The Federal Communications Commission has levied large fines recently against broadcast networks for program content deemed inappropriate.

Concerned about the possibility of repercussions, some TV stations rejected a campaign for Citizens United Reciprocal Exchange, which sells automobile insurance under the Cure name, said Allen Kay, chairman and chief executive at the Cure agency, Korey Kay & Partners in New York.

The stations objected to a talking blue circle in the commercials, he said, which twice utters a word that is bleeped.

"They said bleeps are inappropriate and they bleeped the bleeps," Mr. Kay complained. "It's a little blue cartoon head that's not being allowed to swear."

The indecency rules that govern broadcasting do not, however, apply to cable TV, satellite TV, satellite radio or the Internet. That makes bleeping more common in those media.

For instance, Serena Software in Redwood City, Calif., uploaded to youtube.com video clips filled with scores of bleeps, part of a campaign carrying the theme "Just @#$% it."

The bleeps mask the word mash, as in "Just mash it," which refers to a software product Serena sells for creating the Web applications known as mash-ups. The clips can also be watched on the company's Web site (serena.com).

And the Travel Channel cable network, to promote a series called "Anthony Bourdain: No Reservations," runs commercials that feature excerpts from episodes in which Mr. Bourdain curses. The words are bleeped in the spots, as they are in the series.

"Tony calls it like he sees it," said Pat Lafferty, chief creative officer at the Travel Channel, part of Cox Communications. "It's who he is and it's what the show is, so we extended it into how we promote the show."

"Certainly, you can take that too far, if it's just sensational," Mr. Lafferty acknowledged, so the network tries to make sure that the commercials are "not distracting or overdone."

And in scheduling the spots to appear on other networks, "we may ask that they run after 9 or 10 p.m.," he said.

Mr. Lachky, of Anheuser-Busch, said the company and DDB Chicago always intended that "Swear Jar" run only online.

Although "it's very much reflective of today's society," he added, it is also "very much over the top."

"At no point had we considered it for television, because it just isn't right for that," Mr. Lachky said. "When you're one on one, in the online space, and the viewer is seeking you out, that's the proper place."

The line between bleep and blunder is a fine one, as McDonald's and Arnold learned. Some viewers complained about the Dollar Menu commercials, because they inferred that the bleeps were covering up a lewd word.

So the spots were unbleeped to make it clear the actor was saying "free" rather than something beyond the pale for a family-friendly fast feeder.

About The Film School & Acting School at The New York Film Academy:

The Film School at the New York Film Academy is a very good film and acting school. The New York Film Academy offers intensive, hands-on Filmmaking, Screenwriting, Digital Filmmaking, Computer Animation, and Acting For Film Programs. Every film course or acting class at our film school stems from their philosophy of "learning by doing."

Contact Info:

Jerry Sherlock

Director

New York Film Academy

Phone: 212-674-4300

Email: jerry(at)nyfa.edu

http://www.nyfa.edu

###

Powered by WhyPark.com | Site Map | Home