ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Forget Older Baby Boomers: Younger Boomers Should Be the Focus of Aggressive Bank Marketing

Boston, MA (PRWEB) April 21, 2008 -- This second report from Mercator Advisory Group's recently launched Retail Banking Practice delivers concrete strategies importable by financial services firms targeting the underappreciated and under-marketed to Younger Baby Boomers (born 1955 - 1964).

While the Oldest Baby Boomer could be the mother or father of the Youngest Boomer, the breakout of two boomer segments has been only glancingly addressed in the financial services press. So while the industry has ostensibly courted the Boomers, it has, in fact, been singularly focused on Older Boomers.

The 38 million Older Boomers and the 41 million Younger Boomers grew up in very different societies which conspicuously molded the psychographics of the two groups. That in turn drove the different educational, housing, asset accruals and retirement sources of each. Older Boomers got a booming, post-war economy and John Kennedy. Younger Boomers got the Oil Crisis and Richard Nixon.

The Younger Boomers wield $1.1 trillion in spending power; represent 23 million of the nation's households and need products, services and guidance tailor crafted for the needs of its district generation.

As Younger Boomers entered the job market, pensions began disappearing and by 2006, only 18% of employees were covered by traditional defined benefit plans. It means that retirement products generating an assured, long-term yield are particularly attractive to Younger Boomers who fear they may outlive their investment portfolios. While many banks and financial planners have been targeting Older Boomers with their annuity pitches, it is Younger Boomers who need those products most acutely.

One of the marketing message challenges for investment professionals is the disconnect or denial Americans experience between their actual financial resources and retirement preparedness, and their sense of agency in being better off and more prepared that data shows. Typically, Americans, wildly overestimate their financial assets, underestimate their debt and have a crossed-fingers, play-the-lottery scheme for a comfortable retirement.

With the decline of traditional defined benefit pension plans, workers appropriately worry about their ability to self-fund their retirements. However, may of those worriers have failed to take any actions to pump up their own retirement portfolios and may in fact be intimidated by the financial planning tools offered to them.

Responding to the Retirement Confidence Survey, 41 percent of Younger Boomer workers indicated they or their spouse have a defined benefit pension plan, yet 62 percent say they are expecting to receive income from such a plan in retirement.

Similarly chilling is that the same percentage of workers (62 percent) anticipates receiving retiree health insurance through an employer even though only 41 percent of workers receive that benefit.

A lack of awareness of the limitation of their own preparedness for retirement does not stop with retirement income and health care. Long-term care insurance protects many Americans from the destitution easily wrought by a long recuperation from illness or injury or even long term nursing home/home nursing care.

It is estimated that 70% of Americans will need to access long-term health insurance policies at some point in their lives. One-quarter of workers and more than one-third of retirees report they have long-term care insurance, but in fact, only 10 percent of Americans age 65 own that insurance product. Again, many Younger Baby Boomers are envisioning a future with coverage they do not actually have.

"Forget Older Baby Boomers: Younger Boomers Should Be the Focus of Aggressive Bank Marketing" addresses this second wave of Baby Boomers, Younger Boomers, overlaying a Who-Are-They assessment with a investigation of the marketing dialogs between banks and Younger Boomers that have occurred in benchmarkable banks and retailers and explore the ways this marking effort could be both broadened throughout the financial services industry and honed to drive profitable business to banks and create true value and loyalty on the part of this afterthought wave.

Report Highlights:

* In the marketing barrage focused on the impending retirement of Older Baby Boomers, a larger opportunity is being overlooked: the financial products and advice needs of the 41 million Younger Baby Boomers with their $1.1 trillion in spending power.

* The Oldest Boomer could be the parent of the Youngest Boomer. Separated by numerous years, these two groups grew up in dramatically different Americas and will have wildly different resources available to them in retirement.

* Younger Boomers lacked the Older Boomers' access to employer-paid pensions and healthcare, inexpensive real estate, larger payouts of social security and even the top jobs of corporate America.

* Rather than allocate marketing budges to the over-messaged Older Boomer market, bank marketers should take a hard look at the psychographic and financial asset profiles of Younger Boomers and offer products for this undeserved cohort.

* Younger Boomers overestimate (wishful thinking?) their preparedness for retirement and their ownership of pensions and long-term healthcare.

Younger Boomers need financial counsel and partnership to assemble an old-age-proof portfolio of annuities, new retirement savings strategies and long-term healthcare products.

Elizabeth Rowe, Group Director of Mercator Advisory Group's Banking Advisory Services and author of the report, comments, "Younger Baby Boomers, raised in a time of enormous cultural and economic stress are far less prepared for retirement than the Older Boomers who have received the non-stop, numbing attention of the financial services industry's advertising campaigns. The Younger Boomers are in their 40's and 50's so they still have years to beef up their retirement preparedness, but they have a slew of challenges facing them.

Unlike Older Boomers, Younger Boomers did not work in corporate America offering pensions or retiree health insurance through an employer. They have not amassed the same savings as Older Boomers because they have spent their working lives further down the corporate ladder reporting to their Old Boomer bosses and watching their real incomes wane a little bit more each year. They still have children at home, are saddled with debt and are frustrated that they don't make as much money as did their parents.

We believe strongly that financial services firms willing to partner with Younger Boomers in co-creating a life-long income strategy have a huge advantage in serving a market of almost limitless potential. The needs of the group are clear and it is a win-win to realize profits while ensuring the long-term financial health of one of America's largest cohorts."

Members of Mercator Advisory Group have access to these reports as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits. Please visit us online at www.mercatoradvisorygroup.com.

For more information call Mercator Advisory Group's main line: 781-419-1700.

###

Powered by WhyPark.com | Site Map | Home