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Eastbay, a Subsidiary of Foot Locker, Inc., and STACK Media Announce Strategic Marketing Agreement Partnership Blends Sports Retail and Media Like Ne

New York (PRWEB) April 17, 2008 -- Eastbay (www.eastbay.com), the world's largest direct mail and Internet-based athletic footwear and apparel retailer, and STACK Media (www.stack.com), the nation's leading producer and distributor of sports performance, training and service content for the high school sports community, today announced a strategic marketing agreement bringing the worlds of sports retail and content together like never before.

The revolutionary agreement calls for integration of STACK Media's professional athlete video and article content, social media tools such as high school athlete player profiles and user-generated videos into Eastbay's market-leading retail destination, Eastbay.com.

In addition, Eastbay and STACK Media will further monetize their respective media channels while launching new media channels including special Eastbay/STACK co-branded content areas on Eastbay.com. With their combined print and Internet media assets, the Eastbay/STACK Media partnership provides unparalleled reach into the extremely desirable and highly elusive high school sports vertical.

The two companies will work together to create an exclusive Action Sports video channel on Eastbay.com, as well as various athletic footwear and apparel video content - featuring Eastbay vendors - on both Eastbay.com and STACK Media's online home, STACK.com.

To further engage both high school sports participants and marketers alike, Eastbay and STACK plan to engage in various other joint-marketing initiatives, including micro sites, special print products and events.

"With millions of catalogs and hundreds of thousands of daily unique visitors to our website, Eastbay interacts with a majority of America's high school athletes. In STACK Media, we found a partner that shares our goals in helping high school athletes raise their performance," said David Lokes, VP of Marketing at Eastbay.

"This is a partnership between two dominant high school sports brands, with a shared passion for empowering high school athletes to improve their performance and reach their potential," said Nick Palazzo, STACK Media's Co-Founder and Co-CEO. "The combination of STACK's high quality sports performance and training content with Eastbay's market leading footwear, apparel and equipment offerings provides a consumer experience and marketing reach that will change the high school sports marketplace as we know it."

Eastbay, the world's largest direct mail and Internet-based athletic footwear and apparel retailer, is a leading resource for athletes, providing the best selection of top quality footwear, apparel, and equipment, together with a commitment to affordable prices and superior customer service. By understanding the needs and excitement that athletes feel from their sports, Eastbay continues to provide the largest selection of exclusive models and colors, the latest technologies and cutting edge styles for athletes who want to improve their performance, but also look good doing it.

Eastbay is a subsidiary of Foot Locker, Inc., a specialty athletic retailer that operates approximately 3,800 athletic retail stores in 21 countries in North America, Europe and Australia. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker and Champs Sports retail stores, as well as its direct-to-customer channel Footlocker.com/Eastbay, the Company is the leading provider of athletic footwear and apparel. For more information, visit www.eastbay.com.

STACK Media is the nation's leading producer and distributor of sports performance, training and lifestyle content for high school athletes and the high school sports community. Founded by Nick Palazzo and Chad Zimmerman, two former collegiate football athletes, STACK has the singular goal of improving the lives of athletes by providing safe and effective advice on how to properly boost performance without the use of steroids or other illegal performance enhancing drugs. Through its formal partnerships with more than 7,200 high schools, STACK is a market leader connecting with millions of high school athletes each month. The STACK franchise includes STACK.com, STACK TV, MySTACK, STACK Magazine and STACK Events. For more information, visit www.stack.com.

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