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Internet Marketing and Viral Marketing Techniques
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Search Engine Marketing Firm iProspect Names Muller Chief Marketing Officer

Boston, MA (PRWEB) April 30, 2008 -- iProspect, the Original Search Engine Marketing Firm, today announced that it has named Bill Muller (http://www.iprospect.com/corporate/bill-muller.htm), their current Vice President of Marketing, to the new position of Chief Marketing Officer in response to the firm's continued brand dominance in the marketplace.

A six-year iProspect veteran, Muller and his marketing team have driven the strategy and execution for corporate marketing, public relations, and sales support for the search engine marketing firm (http://www.iprospect.com/) throughout his tenure, and have been a driving force behind the firm's brand dominance in the marketplace.

"Bill has made his mark at iProspect," said Robert Murray, President, iProspect. "Whatever he drives -- whether it's our research (http://www.iprospect.com/about/searchenginemarketingwhitepapers.htm), our branding or public relation initiatives, or our conference participation, -- they all have one thing in common. They're extremely impressive. iProspect is delighted to reward Bill with this promotion."

As iProspect's CMO, Muller will continue to oversee marketing, public relations, and sales support, and will take on an increasingly visible role in iProspect's industry participation, and collaboration with iProspect agencies across the globe (http://global.iprospect.com).

As the leading search engine marketing firm in the marketplace today, iProspect works with some of the world's most successful marketers, and is part of the Isobar (http://www.iprospect.com/corporate/linked-by-isobar.htm) global network of best of breed digital agencies.

"Today, the iProspect brand is synonymous with service, excellence, and results," said Sarah Fay, CEO of Aegis Media North America. "It's the type of brand reputation that most marketers only dream about. It's obvious that Bill's strategy, execution, and stewardship have added tremendous equity to the iProspect brand. This promotion is a fitting recognition for his many talents and achievements."

A familiar face at major search engine marketing conferences across the country such as Search Marketing Expo and Search Engine Strategies, Muller has helped to establish iProspect as a premiere player in the industry by supporting it through sponsorship, thought leadership, and collaboration.

In response to this announcement, Chris Elwell, President of Third Door Media -- publishers of Search Engine Land as well as producers of the Search Marketing Expo Series of Conferences -- said, "Bill is a creative marketer and meticulous manager who gets results and inspires his team. This promotion is fitting recognition of his talent and accomplishments."

A graduate of Boston University, Muller has almost 30 years of experience in online marketing, database and event marketing, field sales support, lead generation, and customer acquisition. Prior to iProspect, he was the director of database marketing and lead generation for Giga Information Group for nearly a decade before it was acquired by Forrester Research.

"The bottom line is that iProspect doesn't make recommendations to its clients that we don't follow ourselves as marketers," said Murray. "We walk the talk. Bill and his team make sure of that. But don't take my word for it. Jump on Google and do a search for 'search engine marketing firm,' and see where we rank. iProspect comes up first for a reason."

About iProspect:

iProspect is the Original® Search Engine Marketing Firm. The company helps many of the world's most successful brands maximize their online marketing ROI (http://www.iprospect.com/search-engine-marketing-university/marketing-roi.htm) through natural search engine optimization, paid inclusion management, pay per click advertising management, shopping feed management and numerous other related services. By dramatically increasing business results for clients, iProspect helps to create search marketing heroes every day.

With U.S. offices in Watertown, Massachusetts and San Francisco, California, as well as offices across the globe (http://global.iprospect.com/), iProspect can be contacted at 1-800-522-1152, or by visiting http://www.iprospect.com .

Questions regarding this release should be directed to iProspect Media Relations Manager, Colleen Reed, at 1-800-522-1152 x1203 or colleen.reed @ iprospect.com.

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