ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Outstanding Isle of Wight company named as Finalist in South East Business Awards
Isle of Wight company, RF Engines, has been announced as a finalist in the 2008 South East Business Awards.

Yidio.com Launches Online Video Search Engine
With online video growing exponentially, a new service from 2ten Media LLC has launched that allows users to search for any video on the internet from a single location.

Make Money On A Home Based Business
Have you ever thought about starting a home based business in order to make money? A lot of people have, but where do you start with this?The questions about home based businesses and how they make money for you are unending. You need to take care to take the first step when you are thinking about doing this.

7 Tips to Setup your Budget for your Home Business
Every Home Business entrepreneur in the world has a clear and well defined goal: to earn money with his/her Business. Then the next question would be: how can we know if we really „earn"or are just loosing money? Allthough it sounds trivial, it is not.

Why Autoresponders Are An Essential Tool For Your Business
Did you know that one of the major purposes of a website is to capture visitor information and create an effective prospect list?Do you also know you could write a newsletter or email broadcasts with important announcements and send it out to thousands of people in an instant without spamming anyone. Did your web designer tell you the method to do it or provide the software for it?The most neglected aspect of millions of websites is an effective strategy to capture the details of the visitors and following up with them frequently and convert them to sales.

Tips For Starting A Legitimate Home-Based Business
The number of home-based business opportunities is rapidly growing. In fact, over 50% of small business owners work from home.

Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation
The toughest job you face as a B2B direct marketer is reaching your prospect with your message. Reaching C-level executives is particularly difficult because they employ mailroom staff and executive secretaries who screen their mail, or your mail, depending on how you look at it.

The Number 1 Tip For A Successful Online Business
Most articles about doing business online give you a number of tips for success. Certainly you can learn a lot from these articles and many of the tips are useful and important. Right now I will not confuse you with many things to do or remember, rather let?s focus on one point that can make or break your effort to make money online.

Avoid Overwhelming Your Marketing Clients
Business owners and marketing directors hire marketing consultants, publicists and copywriters either because they don?t know how to attract new customers or because they don?t have time to do the work. It?s essential to keep this in mind in dealing with new clients to avoid getting started on the wrong foot or worse, sabotaging the relationship.

Good to Great: 5 Tips for Growing Your Small Business
Many people have bought and read the book Good To Great by Jim Collins. It has already sold over 2 million copies and is the number one best seller.

Internet Advertising Solution: 18 Reasons Why Giving Away A free Ebook Can Help Heat Up Your Sales
Sometimes, you may have to give something away in order to get something from others!One thing you can give away easily is an ebook.Below are internet advertising solution and insights to help you.

BrightWave Marketing and Client CoreNet Global Take Home Atlanta Marketer of the Year (AMY) Award for Best Email Campaign
BrightWave Marketing won the prestigious Atlanta Marketer of the Year (AMY) Award in the E-mail Marketing -- e-Commerce E-mail Program category for its remarketing campaign on behalf of long time client, CoreNet Global. The event took place March 27 at the Fox Theatre in Atlanta, GA.

Springer Announces Book "Adaptive Business Intelligence"
New ground-breaking book released on decision-making software systems.

IPTV Latino Chairman as well as CTO to Speak at Spring Video On the Net on IPTV Latino's Next Generation IPTV Network
Leaders of IPTV Latino to discuss IPTV Latino's unique approach to IPTV at Spring Video on the Net explaining how by combining IPTV, social networking, IP communications, and proprietary content for the US Hispanic and Latin American markets. IPTV Latino has created the next generation TV network.

Konica Minolta Expands Sports Marketing Effort by Signing on as Title Sponsor of Gator Bowl Classic
Leverages New Years Day Bowl game to generate greater brand awareness; unveils new Gator Bowl logo.

Trademark: Do I Need One for My Business Name and Logo?

Wondering if a trademark is important to you as a business owner? Let's start with the basics. A trademark is a word, phrase, symbol, or logo that distinguishes and identifies the source of goods of one company or person from another. For example, the name Kraft is trademarked, as is Nike's "swoosh" logo.

The list of what constitutes a trademark is long. A trademark can also be granted to unique packaging such as the shape of Coca-cola's bottle, building designs, color, sound, and even fragrance. Service marks receive the same legal protection, but are used to distinguish services instead of products.

Your business can acquire trade or service marks through the consistent use of a mark. The symbols TM and SM demonstrate the owner treats the mark as a trademark or service mark. There is no requirement to federally register at the trademark office. You are still protected under intellectual property laws. However, if another party uses your mark it can be more difficult to prove your ownership.

To register online with the United States Patent and Trademark Office (USPTO), go to www.uspto.gov. There is a registration fee for each name, logo, and slogan. Federal registration ensures another party is not already using your mark. A registered trademark gives you exclusive rights to use a mark with your particular goods or services. The USPTO can only register trademarks for marks that are used across state lines. A website customers can access in other areas can satisfy this requirement. Otherwise, you will only be able to apply for a state trademark.

Only a mark registered and approved by the USPTO can use the ® symbol. Since the application process can take many months to complete, use the TM or SM symbol in the meantime to establish your intention to use the mark as a trademark. Make sure you keep records as to when your mark was first used in commerce and regulate the use of your mark in the marketplace.

Wendy Maynard, your friendly marketing maven, is the owner of Kinesis. Kinesis specializes in marketing, graphic and website design, and business writing. Visit http://www.kinesisinc.com/resources/articles.html for more articles and free marketing wisdom.

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