ADUTAINMENT: Advertising as Entertainment
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Secrets Of A Successful Marketing Partnership
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Motion Media Solutions' Video Captures Spirit of Agape Clinic and Inspires Others to Get Involved
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Trying New Things in Business is Inherently Wasteful
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Business Cards Designing and Printing
Business cards design and print is an important aspect for every organization. It needs diverse set of experience to design the perfect set of cards fo different executives of organization. One needs to understand the need, importance, and prospects of usage of a particular business card for people holding different positions.

Video Surveillance In The Kingdom
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SEM Gorilla - Search Engine Marketing Book
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How To Start A Home Based Internet Marketing Affiliate Business Online
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Don't Compete on Price: Competitive Strategies for Small Business
saltmineconsulting.com announces a new series of publications directed at helping the small business executive thrive in today's business climate. In the first paper, saltmineconsulting.com founder, Blake Hendrix, interviews business strategies consultant, John I. Todor, Ph.D. on how the ideas in his new book "Addicted Customers: How to Get Them Hooked on Your Company," apply to the small business community.

Small Business Marketing ? 6 Cheap Ways To Promote Your Business
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Integrated Marketing and You
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How To Find Online Network Marketing Training
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Choosing A Fleet Card Based On Your Business Needs
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Smart Affiliate Marketing Advertising
Affiliate marketing is really about the promotion of products with an online company. The affiliate will sign up with the advertiser or marketing arm of the company, then the affiliate will become an active looker of clients.

The PCI Compliant Business

What is a PCI compliant business? In today's fast paced, digital environment, a company needs to keep up with current security measures or risk a wide range of problems. PCI compliance is a mandated standard that guides companies toward implementing sufficiently strong security measures.

However, becoming PCI compliant is more than just a nice suggestion. The Payment Card Industry saw what was happening in the e-commerce community, and knew that if large companies (or any companies for that matter) were to continue suffering security breaches, consumers could lose any or all confidence in shopping with credit cards.

In response to this threat to the industry, the five major credit card companies developed the PCI DSS (Payment Card Industry Data Security Standard) and any company that stores, transmits, or otherwise processes credit cards must be PCI compliant.

The Payment Card Industry has instituted a number of incentives to encourage companies to reach compliance. These incentives can include stiff fines and penalties, possibly the loss of the ability to accept credit cards at all, or protection from said penalties if a breach should occur after compliance.

But becoming a PCI compliant business can be a long and arduous road. There are over 200 individual security controls making up 12 requirements. These all cover different but necessary aspects of protecting your customers' important, sensitive data.

The requirements can range from something as simple as installing a firewall to something more broad and all-encompassing like "Protect cardholder data." That could mean anything, and has many controls to specify everything it includes.

So what is the point of becoming a PCI compliant business if it can be such a difficult process?

The point is actually quite simple. Consumers in this day and age are a suspicious bunch. Everyone knows they have to protect their personal information because personal information is one of the hottest, most liquid commodities for criminals to go after. If they are going to trust a business, they need to know that their information is safe.

But today's consumer is also not likely to spend the time and effort to research your business practices before making a purchase. They are much more likely to simply assume that you aren't as secure as you could be. It saves a lot of effort.

Or what if they actually did do a little research? If you don't have any sort of standard to live up to, all they have to go on is your word that you've taken all the necessary security precautions. Sometimes that's enough. Sometimes it isn't.

A PCI compliant business, on the other hand, can tell their customers that they are living up to a very high standard of security, and that they are subject to routine checks, audits, and tests to ensure that those security measures are maintained. Even if a consumer doesn't know or comprehend the full ramifications of what the PCI DSS actually entails, they can easily learn that it is a standard created by the credit card industry. In other words, the people who issued the very cards they are using are saying that these merchants are doing what they should to guard customers' personal information.

As we progress in this fast-paced, digital environment, consumer information is going to become a priority for everyone, from the customers to the merchants to the Payment Card Industry. Your choices, then, are to become a PCI compliant business now, or wait and see if your company can survive in the long run without customer trust.

The Payment Card Industry is very aware of the need for sufficient security measures, and they've instituted a number of fines and penalties to encourage merchants to become compliant. Though in truth, the PCI compliant business is one that did not need these encouragements in the first place. They are the business that recognized the PCI DSS as good for their customers as well as for their own success.

Andy Eliason is a writer at Main10, Inc. If you'd like to learn more about becoming PCI compliant visit http://www.braintreepaymentsolutions.com/pci-compliant/article/10/ or http://www.braintreepaymentsolutions.com/