ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Google Knol: What are the Marketing and Optimization Implications?

Google has recently announced a new service they intend to offer to the online masses. It is called Google Knol (a Knol is their word for a unit of knowledge) and it is being seen and described as a direct competitor to the widely used and highly ranked Wikipedia.

In recent years Wikipedia entries for any number of topics can be found in the top or Google's search engine results, which naturally leads to huge amounts of traffic.

Traffic that goes to pages that very conspicuously do not contain any of Google's ads.

Google is, of course, drawing criticism for this new offering. Then again, Google would probably draw criticism if they managed to develop a clean burning alternative to fossil fuels.

But in this case they are drawing fire from the Internet community in general and the marketing community in particular. This is not a new criticism, however. With the acquisition of services like Blogger and YouTube, Google has been slowly but surely moving away from their original goal of simply indexing the world's content to providing it. Many are pointing out the inherent conflict of interest here. Google naturally claims that they will not attempt to edit or verify the articles, or Knols, nor will they give any special weight to the Knols simply because they are hosted by Google.

Nevertheless, there are many, many businesses out there that depend on search traffic for their business and livelihood. The thought that a search engine might be introducing system that may or may not have a significant skewing effect on what should theoretically be impartial results. If Google can turn Knol into the preferred social knowledge site and generate the kind of traffic that Wikipedia does, that will mean countless visitors that will be subjected to Google's ads. Given that opportunity, is it any wonder that people would be skeptical about claims that deny the existence of preferred content?

So if Google Knol takes off, what does that mean for the marketing community? Is this going to be a new platform for marketers to employ? Or will it be something that changes the way we do our normal online marketing?

A lot of that will depend on a few things. Early on in Wikipedia history it was a popular target for Internet marketers, until it started using the no follow tags in their outbound links. So suddenly it was less attractive from an SEO standpoint, though some still attempt to use it for the traffic it could generate. (Although overt marketing and advertising attempts will get you banned from the service.) So the first question will be whether or not Knol allows an author to include outbound links that will enhance the rankings of off-page websites.

But regardless, there is more to online marketing than gathering links. There is also branding and building trust and/or notoriety within your individual industries. And some of the features of Knol might provide the opportunity to do so.

One of the major differences between Wikipedia and Google Knol is that Knol focuses on highlighting the authors, as compared to the anonymous collaboration model of Wikipedia. By doing so they are hoping to create a sense of responsibility and credibility that their competition doesn't share. The opportunity here is to establish oneself as the specialist in that area.

Where Wikipedia allowed open access to an article for the community to edit or update, that won't be the case for Knols. Instead of a group effort on a single article, Google plans to have any number of articles (Knols) on the same topic. They seem to assume that the most relevant, authoritative, or popular articles will naturally float to the top of the heap.

So here is a new thought. As search engine marketers are we going to find ourselves optimizing and developing campaigns for single articles? The thought of optimizing a Wikipedia entry would plausibly make one laugh. Why would you optimize it? What would be the point? It's just information. And it ranks fine for what it is. Who cares if it ranks higher than another similar entry?

This won't be the case with Knols. If a Google Knol is all about authoritative authoring, and if the most authoritative articles are supposed to float to the top, how long before optimization techniques determine authority?

If, indeed, optimization tactics can have this sort of effect, how badly will that damage the supposed credibility they're trying to create? Will Google be ready for something like that? Will the inherent branding and traffic benefits be enough to justify SEO on a Knol?

Only time will tell.

Andy Eliason is a writer at Main10, an Internet marking and development firm. They offer a range of SEO services that evolve as the Internet marketplace changes. For more information visit: http://www.main10.com/ or http://www.main10.com/advertising/internet_marketing_advertising.php

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