ADUTAINMENT: Advertising as Entertainment
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The Basics of Video Transcoding for Portable Devices
Transcoding high-resolution videos in order to be played back on portable devices is not as hard as it might sound, you will definitely need special software which will allow you to transcode the video into a playable format that your portable device can handle. You can take several video sources in order to get your material for instance, you may download video straight from a social video sharing site such as Youtube, you may take video straight from your video camera or digital camera or you may even rip particular scenes from a DVD you already own.

How the Humble Ice Cube Made Business History
Gather round while I tell you the story of Kennebec Ice. It's a story full of valuable business lessons even though it happened long ago.

New HVAC/R Branch Approval for Community Business College
Community Business College has been granted approval to operate HVAC/R Training Institute for training in heating, ventilation, air conditioning, and refrigeration.

Students and Teachers Downloaded More Than 700,000 Free E-book Pages Covering Business Subjects Last Year
Summary: Seven free e-books explaining basic Accounting, Mathematics, Economics, Excel and Statistics are on the Internet and students, teachers, and professionals have been downloading their pages in ever increasing numbers. Last year over 700,000 pages were downloaded. Provided by 21st Century Learning Products, the textbooks are from the successful Quick Notes Learning System series. More people are aware of the books because bloggers are recommending them and because Google gives many of the free Internet libraries storing them a high ranking.

Choosing the Right Business Entity
Probably one of the most confusing yet important decisions you will need to make when starting up your business, is choosing the right business entity. There are various types of business entities to choose from. Each one has different legal and tax implications for owners and managers.

Mediplay Makes Marketing More Profitable For Physicians
By making waiting room time more enjoyable and informative for patients, Mediplay, Inc., is transforming physician practices across the country and helping doctors become more profitable in the process. The latest physician group to install Mediplay's network is Ear, Nose & Throat Associates of South Florida (ENT Associates) with 17 locations. Experience Mediplay this month in Chicago at AOA-26 and OTO EXPO and learn how to become a more profitable practice.

Promote Your Business With Fun Pencil Toppers
Kids love fun pencil toppers You?ve seen them; they are those cute little furry things that kids put on the eraser end of their pencils

You Need A Mentor If You Want To Be Successful At Affiliate Marketing On The Internet
I've found that many people that want to learn affiliate marketing on the internet are terribly stubborn about doing things their own way, regardless of whether it will work or not. I've come across some individuals that they either don't know what they're doing and won't get the proper training they need, refuse to spend any money at all on their internet marketing education, spend money on everything that looks good to them and end up broke, dive head first into markets that end up bleeding all their money, try to reinvent the wheel by producing a brand new product that no one knows about, cares about or is looking for or just plain gives up and says that affiliate marketing doesn't work.

Great Marketing Plans Will Lead You to Prosperity
When someone hears the phrase "marketing plan" or "marketing strategy" they often think of an incredibly long and detailed blue print which holds a company's secrets to success, when it comes to big companies this is true, however small business owners and entrepreneurs can create similar plans but in a smaller scale.

Tips On Planning A Successful Video Conference
Planning a successful video conference can actually be harder then it sounds. There are several key factors you want to make sure and get right or your conference could become a total nightmare.

Power Copywriting for the Internet a New Direct Marketing Plan
PowerYourSales introduces in-depth new guide in promoting.

Cutting Edge Media Provides a New Low-Cost Way to Advertise Home Businesses
Your Home Biz magazine is specifically designed for network marketers, party plan representatives, and direct sales companies.

Leveraging Sales & Marketing To Maximize The Value Of Mergers & Acquisitions
Revenue growth continues to be a key goal of C-Suite executives with many turning to mergers and acquisitions to support their strategic agendas While the acquirer?s top-line traditionally benefits from revenue growth in the first year after acquisition, few companies have been able to achieve sustained increases in revenue growth in the subsequent years

Local Advertising For Your Home Based Business
Advertising a business has an infinite number of possible avenues. There are probably many different methods of advertising that you had not thought of or considered as a top priority. If your home business provides a product or service that is of benefit to a high number of people in your local people, then you really should try to do as much local advertising as possible. Keep in mind that if one method of advertising does not work, all you need to do is simply tweak it or move on down the list of advertising possibilities. Advertising will be pertinent to your home business, and in the long run can be the life or death of it. Some suggestions to aid you in your advertising are outlined in this article.

Book Marketing, 4 Secrets To Success
Book marketing is the most important aspect to becoming a rich and successful author. You could have a great book but if you don?t know how to market your book you might not even sell a hundred copies.

Internet Marketing, A Marathon & not a Sprint

Ever get the look &The look when discussing intrernet marketing and its potentialwith clients. The look that says what are you talking about? The incredulous look about what it really takes to be successful marketing on the internet.

Internet Marketing is nothing short of a big race. If you are a brand new website, your competitors already on the web are already ahead of you. If this race were across the United States and we are all trying to get to California from New York, your competition can be anywhere from Ohio to Nevada. So by the time your website is created and launched, your competition still holds a wide advantage in the race to California.

Catching up is no small task. You have to go much faster and much smarter to catch up, overtake your competitors, and then stay ahead for the long run.

What does a marathoner need to succeed? Well, lets start with the basics. How about air and water?

Website Traffic to your site is the air you breathe. Not all traffic is good traffic. Spam is like smog so your website cant be about that. Too much spam, like smog, can actually incapacitate you. So you only want good air or good traffic.

Search Engines are the water for this marathon. You need the Search Engines if you want to be in the game and at your peak performance. Google is your Gatorade, Yahoo is your Powerade and MSN is your Aquafina. Ill let you draw your own conclusions as to which water I prefer! Bottom line & all work & various degrees of benefit to the marathoner.

Bottom line: The marathon runner needs the best air in his lungs and the best water available for peak performance. The website marathon needs good traffic (air) and the search engines (water) to provide the visibility for that traffic. No business website with business objectives can survive with its own form of air and water.

So who out there has proven themselves to be the best internet marketers, the ones who have developed the best access to air and water. Believe it or not, its the Porn Industry. It is the Porn Industry that is miles ahead of the rest in all forms of internet marketing.

Its a taboo subject to be talking about the Porn Industry in a positive way. I am in no way condoning it or promoting it here. We are strictly looking at them in terms of their clear leadership in internet marketing.

The history clearly shows that many of the internet marketing techniques used today were used by the Porn Industry a decade ago.

For instance, they have already used and mostly stopped using Email marketing. When was the last time you saw your inbox populated by advertisements for porn. More likely, you see all manner of products being pitched through email now. The Porn Industry has already move way beyond this.

The Porn Industry was the first to use advance methodologies like Affiliate Markteting. They incentivize affiliates with as much as 60% of sale revenue for promoting their products and services.

Similarly they use Split Testing by creating several versions of the same content and provide their affilitates a choice of all of these various offerings. By measuring the results, highly reliable data is achieved to focus on only those offerings that are proving successful & all done through affiliates.

In doing so, they have recognized the value of having a steady stream of fresh content & some literally change up their content every single day!

They test and measure & test and measure & always keeping the website fresh and always including the best performing content.

The website must perform. People need to find it, bookmark it and return with their credit card to buy more and more product. It is only through the constant feedback loop that they know what works and what doesnt. What they are clicking on and what they are skimming over.

So, in this way, they create their own traffic and sales. In doing so, they continue to get tons of traffic from search engines & why? & because they are always adding new and fresh content inside and outside of the website. This generates activity and the activity is picked up by the search engines in all of the methods being used to rate websites and rank them accordingly.

Other examples of the Porn Industry lead in online marketing methodology:

1. Streaming Video & they beat YouTube by 10 years at least. 2. Search Engines they created them for their own Adult Networks before the first online search on Google was even attempted. 3. Directory Listings used widely now by SEO Experts & Adult industry thrived on these listings in the 90s and still do a ton of business through them now. 4. Their technology is 5 to 10 years ahead of the "Internet Marketing" Field. They hire some of the most talented artists, programmers, and talent recruiters in the world. They have the technology built to drive hundreds of thousands of visitors to any destination they want, by pressing 1 button. 5. factor of about 6.8 months. So for 6.8 months, you are making $35 - $50 a month for 6.8 months for 1 - 200 visitors. That is $238 to $325 in revenue for every 1 in 200 visitors. They have this conversion thing down to a tee.

A side note: The major search engines don't want web sites designed for search engines, they want sites designed for VISITORS, they want you to ignore then, and the Stealth Bombers do, and they still benefit. Another interesting concept is that they connect directly to their competitors (they are affiliate of their competition, and make money of course), and to each other in a industry network. This technique of connect to people in your own industry is highly recommended in any internet marketing lesson.

A final point on the Porn Industry and Search Engines

The Major Search Engines do not want web sites designed for search engines. They want websites created for VISITORS. They actually want you to ignore them & the Adult industry does exactly that & they ignore Google and focus completely on the Visitor. The Search Engines will take care of themselves because all they are doing are indexing the most relevant content & the Adult industry takes care of that as a function of what they do every day.

Of course, the Porn Industry has a huge advantage over the rest of us mortals. They rely on viral marketing & the Adult industry has the largest viral there is & sex!

Social Bookmarking

Social Bookmarking could be the most absolute measure of your website and the search engines have taken notice. Social Bookmarking Sites, like Digg and de.lic.io.us rank your website based on the popularity your website achieves through your own bookmarks or favorites. Those registering with these services have the benefit of having access to their bookmarks from any computer as they are synced up to the service.

Social Bookmarking isnt in the interest of every website or every industry. If you are selling food, social events & anything of social or passionate value & then its a good thing. If you are selling industrial cleansers, its most certainly not a good thing.

The Internet Marketing Marathon is about focus, staying on course, using techniques that are proven, having a map and knowing what your competition is doing & winning, Experimenting in new techniques can help you win this marathon. Search Engines, Affiliates, Social Bookmarking, Newsletter Marketing are all powerful. However, none of them are solutions by themselves. Research, testing, measuring, adjusting in an everlasting loop are all necessary to successfully run this marathon.

Optimum7.com is an Internet Marketing Company with primary focus on Small and Mid-Sized Enterprises (SMEs). Optimum7.com offers a rich consultative approach that our clients find refreshing. We actually listen to our clients to learn exactly what their problems and objectives are. Through a proven process, we collaborate with our clients to truly understand where they are and where they want to be next month, next year, and in 5 years. Internet Marketing, A Marathon & not a Sprint.