ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

PCI Compliance Makes Good Business Sense

Credit card fraud is one of the most common forms of identity theft going on today. Billions of dollars are lost every year due to this problem, and those billions are coming out of everyone's (merchants and consumers) pockets. Something needed to be done to help guard sensitive information and maintain the integrity of the system.

The PCI DSS was introduced by the five major credit card companies to stem the growing tide of credit card fraud. PCI compliance is required for any merchant who conducts credit card transactions or stores or transmits sensitive information. Originally, these companies all had their own standards that merchants were supposed to adhere to, but they realized that a single standard was in their best interests as well as those of the merchants.

So what does PCI compliance entail? There are 12 separate requirements, and those requirements consist of more than 200 individual security controls. In summary though, these requirements center around protecting sensitive data. This means collecting and storing information on highly secure systems. This information also has to be tracked and actions taken on it must be logged for future analysis.

Monitoring and alerting is also an important aspect of PCI compliance. You must always be aware of possible threats to your system and how to detect and react to them if something does happen to your information. Knowing how to cope with problems is one of the most important things a merchant can learn. After all, what good is detecting problems if you are unsure how to resolve them?

To encourage PCI compliance the credit card industry has instituted a range of penalties and fines that can be very costly for a merchant. But these are just the beginning. If a merchant were to suffer a breach, the damage done to their reputation could be irrevocable.

Consider the example of the TJX company. Between July 2005 and December 2006, they suffered one of the worst breaches in U.S. history. Hackers compromised an estimated 45.7 million credit and debit cards. There was also another 455K returned merchandise records compromised, which included customers' driver's license numbers.

The estimated costs for the breach was around 118 million dollars, though outside sources put that figure in the billion dollar range when all the legal fees, call center costs, and other fines were taken into account.

For years now, large companies have been reporting severe breaches in their security, and customers and the Payment Card Industry are becoming very weary. PCI compliance is necessary because it helps merchants recognize all the avenues a criminal might employ to attack their systems. Because, after all, it wasn't that these large companies actually lacked security. In fact, they probably had very good security. They simply weren't prepared to deal with all the areas of possible threat.

But PCI compliance isn't just for large companies. In fact, studies have shown that hackers are increasingly targeting smaller businesses. These small businesses are tempting targets, specifically because their security measures are often not up to the right standard. And even though this may yield fewer credit card numbers since the company doesn't do as much business, if they hit enough companies such as this, things can become very profitable very quickly.

Large or small, PCI compliance is good business sense. A huge company like TJX will be able to weather the financial troubles, but a small one won't. But more than that, there's an issue of trust. How many consumers will think twice about shopping at a store that has a huge breach in their history? Again, a national chain will probably survive, but not all of them.

PCI compliance means security for you and peace of mind for your customers. In the end, it's just good business sense.

Andy Eliason is a writer at Main10, Inc. If you'd like to learn more about how to achieve PCI compliance visit http://www.braintreepaymentsolutions.com/pci-compliance/article/6/ or http://www.braintreepaymentsolutions.com/