ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.
Republicans and Sex

Two Local Marketing Firms Merge to Form Hudson Fusion: Partners Provide Integrated Marketing to help Businesses Grow
DesignWorks NY and Penchina Web Design, two Westchester area firms, have merged to form Hudson Fusion, an integrated marketing firm. The announcement was made today by Kelley Briggs and Cindy Penchina, the new company's principals. Hudson Fusion will operate from the former Penchina Web Design offices at 30 State Street, Ossining, NY.

Success in Business Means Managing Negative Emotions
You may have the MBA but if an internal critic constantly berates you, or you have feelings of self-doubt, low self-confidence, fears of rejection or other negative emotions your chances of success may be quite limited.More and more executives are beginning to realize that the next frontier in maximizing their chances for success is to start focusing on building personal internal skills that go beyond the business training that they have already received.

Why Name Tag Design Is Important To Your Business
The development of corporate staff?s name tag if very far more important in the past. The fundamental purpose of using staff name tag is for customers to know the name of the staff who giving the service or for colleagues to know each other. Basically the design of the name tag usually does not take into consideration too much because of its basic purpose. The best one that they could have is the name tag with a beautiful corporate logo on the name tag, which also represent which shop or company that the staff working for.

Do Your Business Cards Say Who You REALLY Are?
Here are a couple of tips for creating an eye catching card: Use some color - not too much - just enough to grab someone's attention and make them want to read the card.Use a font that's easy to readDon't fill the whole card with type - it looks crowded and people don't read it allConsider using a fold-over card - I have found these to be extremely effective for a number of reasons:a) If a handful of business cards are dropped on a desk only the fold over cards stand up above the restb) The fold over card is still unique - not many people use themc) I use mine as a mini brochure - inside it tells about my qualifications, services I offer and skills I have, the front has my name, phone #'s, email address, URL and postal addressAnother popula...

North America's Leading Supplier of Crown Molding and Wood Trim Selects SmartDraw Software for Business Graphics
SmartDraw.com today announced that Moulding and Millwork, one of North America's largest suppliers of wood moldings, crown molding and wood trim, has selected SmartDraw software for business process management, IS documentation, technical diagrams and more. SmartDraw, the world's most popular business graphics software, will be used by employees in the company's IS department to create org charts, flowcharts, swim diagrams, network diagrams, factory layouts and more.

Spending on Conversational Marketing to Outpace Traditional Marketing by 2012 According to New Study by TWI Surveys, Inc. on Behalf of Society for Ne
New research indicates that spending on social media and conversational marketing will outpace that of traditional marketing by 2012, according to a study conducted by TWI Surveys, Inc. on behalf of the Society for New Communications Research and Joseph Jaffe. This and many other significant findings are featured in Joseph Jaffe's new book, Join the Conversation, which became available today, published by John Wiley & Sons. More than eighty percent of all respondents projected that by 2012 they will spend at least as much on conversational marketing as traditional marketing.

Your Home Business - Saving Money & Cutting Costs
Running a home business is the ideal path for some entrepreneurs who just want to have more flexibility in their lives. But, in the initial stages money can be tight so how do you ensure that you have a lean, mean fighting machine?

Tung Huynh To Produce Agriculture business for Heartland Farmers.
Tung Huynh will produce agriculture business for Heartland Farmers.

A Rockies Repeat Blizzard Shovels Up Memories For One Winter Park Business
A series of historical blizzards raging through Colorado caused one local Winter Park business to look to the past for strategy. Vacations Incorporated, a vacation rental management company located in picturesque Winter Park, Colorado, was hit hard during the 2006 Holiday Blizzard.

lynda.com Expands Online Training Library™ with Video Content from SitePoint
New Partnership with SitePoint Adds Quality Content to lynda.com's Online Training Library™, Benefiting Subscribers by Expanding Web Developer Coverage

High Rankings®, Search Engine Marketing Leader, Brings Seminar to Minneapolis & Extends Early Bird Discount to February 22
High Rankings®, a Search Engine Optimization & Marketing industry leader, is bringing its world renowned a Search Engine Marketing seminar to Minneapolis, MN March 15th-16th featuring KeyRelevance.com President Christine Churchill.

Sarasota Business Woman Walks for Cause
Sarasota business owner, Elsie Gilmore, raised $250 and participated in the October 13th Making Strides Against Breast Cancer 3-mile walk.

Small Business Research Board Industry Study:
The Small Business Research Board (SBRB) reported today that the outlook for small businesses in three key U.S. industry categories has improved from the previous quarter and that the majority of owners are predicting hiring to increase during the next 12 months.

An Effective Marketing Tip Means Business
Is your business just coasting along? Has it been awhile since you?ve noticed a peak in sales? Are you looking for a way to increase business? An effective marketing tip could really make a positive difference in your business. There are many marketing ideas available to the entrepreneur. Finding one that works for you may require some research and perhaps even trial and error. No doubt with the right advice and venue, you can find a marketing tip that will result in business growth.

Microsoft Moves to Small Business Accounting/Retail Market – Stakes and Thoughts
In this small article we will be looking at the new opportunities for Microsoft Small Business Server specialists, but rather look at the global business strategy and possible ways of future ERP modules standardizing and interoperability. This is important to get into consideration for midsize and large corporate business IT decision makers.

Become a Star: 10 Do-It-Yourself Publicity Techniques to Build Buzz for Your Online Business


Public relations is popular because it is very cost-effective and it works. If you send out one press release, for example, and it gets into print, it could generate more interest in your product or service.

Businesses that want a leg up on their competition need to focus on boosting their public relations (PR) efforts. This is especially important for online businesses. It keeps them from going under when the economy is weak, and gets them ahead of their competitors when sales start picking up.

Now is the perfect time to get a fresh start on publicity strategies for your online business.

Here's ten tips using free publicity to kick-start an internet business into high gear:

1. Write articles: Articles don't have to be long; they just need to be informative. Writing articles gives you instant credibility, too. Submitting online, as well as offline, provides another good chance to get your name in print at no cost. Be sure to put your contact information in a contact resource box at the end of the article.

2. Write press releases: Reporters everywhere are looking for stories, and a press release gives them the information to write that story. Just make sure it's newsworthy, not just an advertisement.

3. Develop newsletters: Writing a newsletter is another way to keep your name top-of-mind. This can be online or offline. Both contain content valuable to your target market and many times advertise your products and services. The cost of this is nothing, yet the return potential is infinite.

4. Use your business cards: Think of your business card as a small billboard and start handing them out everywhere. Include them in all your correspondence – even in your bills!

5. Start speaking: Speaking in front of an audience usually makes you an expert. People like to buy from experts. If they're in your audience, then they'll remember your expertise and come to you when they need your product or service. Speaking is free, and it's just like making a sales call to many people at one time.

6. Offer free reports: Offering a free report online is a good way to get an e-mail from prospects so you may market to them later. This is the whole basis of permission-based marketing, or opt-in lists. You can do the same thing offline.

7. Get on the radio: Radio is expensive, you say? Not if you are being interviewed or calling in on a talk show. Getting interviewed is free, except for your continual follow-up with producers. Calling in is free, but sometimes it's hard to relay contact information.

8. Participate in online forums: There are many online newsgroups or forums for a particular subject area. Participating in these is another way to get your name out. Many online forums will let you put an e-mail signature with a link to your site or message with another site linked. Take full advantage of this; these links get clicked often when of interest to the forum participants.

9. Build strategic alliances: Introduce yourself to other businesspeople who don't compete with you but sell products or services to the same target audience. Offer to promote them if they promote you. Make sure they're people you like and trust.

10. Compose letters to the editor: Many times a letter to the editor has a better chance of getting published than the actual press release. You'd be surprised how many people read this column in publications. This is also another way to become friends with the editor. If they see you enough and match you with a newsworthy press release, then your chances of getting a press release in print increases.

Copyright 2005 Cherry Communications/Be Heard Solutions

Shannon Cherry, APR, MA helps businesses, entrepreneurs and nonprofit organizations to be heard. She's a marketing communications and public relations expert with more than 15 years experience and the owner of Cherry Communications. Subscribe today for Be Heard! a FREE biweekly ezine and get the FREE special report: "Get Set For Success: Creative, Low-Cost Marketing Tips to Help You be Heard." Go to: http://www.cherrycommunications.com/FreeReport.htm

Powered by WhyPark.com | Site Map | Home


Privacy Policy | Copyright/Trademark Notification