ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

AlterPoint Transforms CiscoWorks RME Inventory Data into Actionable Business Intelligence: Sophisticated Analytics and Reporting Capabilities I
AlterPoint, Inc., a leading provider of network governance software, today announced the integration of its NetworkAuthority Analytics solution with CiscoWorks' Resource Manager Essentials (RME) for Cisco network devices. The technology, which leverages AlterPoint's open framework for network management, provides a sophisticated analytics and reporting overlay that helps users convert low-level network inventory data into valuable business information.

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 1
In the following 'special report,' I will reveal some very powerful marketing strategies and psychological motivators that can easily help you make more profits from your business, no matter what business you're in.Be sure to read it thoroughly, and take notes as needed so that you can take maximum advantage of the information being covered.

Successful Marketing Using Websites and Why So Many Businesses Get It Wrong
Many great website concepts are developed, launched..

Recession Woes? More Business Is Right Under Your Nose!!
Two years ago I had a custom closet built in my bedroom. The closet company did a great job and finished promptly. So I asked them to give me estimates on two other projects. My thought was to do one per year.

Internet Marketing Business - How To Become A Super Affiliate In Niche Markets
Over the past years, web hosting has grown bigger than it used to be. With more companies getting into this business and finding the many benefits it can give them, the demand for web hosting has never been higher. These seem to be the trend of today.

Why You Should Start A Homebased Business
There is a vast amount of opportunities to work from home that are both available and achievable for the average person Unfortunately due to years of mental conditioning on what constitutes a traditional job, many people are not able to identify the opportunities that lie before them

Achieving Freedom With Network Marketing
Many Network Marketing distributors overlook for some reason the small business owner and professional. Before the Internet era, network marketing used to be the only "home-based business" and the only way to earn some additional income along with working a regular job and working overtime. Every MLM operation offers the same promises for their business of being easy to operate, no real skills required, huge earnings potential, retire on a rising passive income in as little as 5 years and have a greater quality of life with more time available for your family.

Guide To Viral Marketing Techniques
Viral marketing has garnered much attention today. The way it spreads a marketing message can be very effective. Internet viral marketing behaves like a virus, as the name implies. The marketing message has a tendency to be spread through virus-like activity.

Watermark Learning Principals Elizabeth Larson, CBAP, PMP, & Richard Larson, PMP, to Present at Project World Business Analyst World: Toronto This
Watermark Learning Principals Elizabeth Larson, CBAP, PMP, & Richard Larson, PMP, will be in Toronto, Ontario all this week to present "Influencing Without Authority: Rev Up Your Internal Consulting Skills" at Project World/Business Analyst World: Toronto. They will also be conducting a 2-Day Use Case Modeling Workshop.

Utilize The Power Of Blogs To Market Your Business On A Budget
Budget marketing with blogs is one of today's top methods for cost-effective advertising to the consumers you want to reach, whether they're in your neighborhood or across the global community.'Blogging' is a fairly recent addition to our vocabulary, and it's exactly what you'll be doing if you pursue budget marketing via blogs.

3 Easy-to-do Steps in Getting Started in Affiliate Marketing
Affiliate marketing is said to be the agreement between an online business and an affiliate, in which the affiliate makes a payment for making sales, guides and clicks for the businesspersons website.

Awards Network Releases Resource Guide to Educate Companies on Employee Award Programs
Seeking to inform and educate companies intending to implement an employee recognition or incentive program, Awards Network has released an educational resource guide which details the wide variety of programs and offerings that are available to potential clients.

Bay Area Video Coalition Announces Participants of 2008 Producers Institute for New Media Technologies
Nine documentary filmmaking teams have been chosen to prototype innovative interactive, mobile, multimedia, and game projects to engage and build audiences for their social issue storytelling during the 2008 Producers Institute for New Media Technologies taking place May 30 - June 8 at the Bay Area Video Coalition (BAVC).

Setting Up Your Own Home Based Catering Business
Are you one of those people who love to cook? If you love cooking, you might want to put your talents to work and set up your own home based catering business. The good thing about setting up your business at home is that you get to earn money while keeping an eye on the kids.

Communication Skills Critical to Business Success, Says MBA-Business-Schools.com
MBA-Business-Schools.com, an extensive online resource for business education, recently released an article discussing the merits of a communications emphasis when obtaining an MBA. In a survey conducted by the Association to Advance Collegiate Schools of Business, MBA grads rated personal communication as the most important business skill. MBA-Business-Schools.com provides visitors with information on top business schools, as well as articles providing expert guidance on the topic of business education.

Online Business Networking: How Personal is Too Personal?

Online networking has opened up some fantastic business opportunities for solo entrepreneurs. You can open an account with one of the major online business networks such as Ryze, and get to know industrious and inspiring minds from all corners of the world.

Many of these networks offer the option to design your own web page, where visitors can surf on by and learn a little about who you are, what you do, and how your knowledge and experience might be of assistance to them. You can post pictures, logos, art, descriptive text... pretty much whatever you like. It's an amazing chance to build your brand, whether it's your company brand, organizational brand, or your personal brand.

But the question that springs to mind when you're designing your page for the purpose of building business relationships is this: just how much personal information do I reveal?

I myself have never been a huge fan of divulging too much about myself to people I don't know very well. But other people, it seems, are not so reserved in their self-expression. I've come across pages where people have posted pictures of their children, pets, deceased parents, friends... I've read pages where folks openly flout their religious beliefs... all this while *maybe* making a brief mention of their home business, whether it's gourmet coffee sales, software development, career coaching or whatever the case may be.

Frankly, I am miffed by this practice. I thought that online business networking was supposed to be just that: a way to cultivate business relationships. How are your personal beliefs relevant to the products and/or services you're trying to market?

Let's say you're a business analyst. On your page, you include some information about your background and current line of work, which is great. But then you mention your great faith in the Lord and how you believe he is the reason for your own personal happiness.

Want to know what I think as I read this page? First I think, "Hey, this guy sounds like he knows his stuff!" Then when I get to the mini-sermon, I think: "Oh. Looks like this person wants to limit his business assocations to Christians... or maybe if I talk to him, he might try to convert me."

I'm not saying that I am or am not a religious person. I just don't think my personal beliefs belong in the same place as my company advertising. How does your faith in God build a case for you being an intelligent and savvy businessperson? It doesn't.

The same goes for family photos. On the one hand, it's refreshing to get a glimpse at people's lifestyles and what's important to them. But when I stumble upon network pages that look more like a family photo album than a business ad, I leave those pages not really understanding what it is that the person was trying to sell. And yes, nine times out of ten, somebody on a business network is trying to sell something.

In studying the homepages of folks who use global business networking, I've noticed a curious thing. Global networking can have some pretty ironic results. What do I mean? Well, this is your chance to pitch your product to the world. Yet, by clearly defining yourself, you really box yourself into one niche. In categorizing yourself as a certain type of individual, you may inadvertantly lose the attention/interest of people who do not fall into this category, thereby crippling your business potential.

Let's say you're a work-at-home mom who writes for a living. That's all well and good, and sure, building relationships with other work-at-home moms may be a great way to swap ideas and solutions. But if everything you produce seems to shout, "I'm a WAHM," what message does that send to folks who are not work-at-home moms? How does this cultivate your image as an experienced writer?

Does your exclusivity within a group promote your business and bring in sales? Or does it limit your potential for professional growth? It's something worth considering as you create your online neworking persona.

Lending a personal touch to your business networking page and company website can really bring some warmth, and a sense of, "Hey, this seems like a nice person who I'd feel comfortable doing business with." A couple of brief mentions of family, hobbies and interests paint you as a well-rounded individual and this builds a case for your reputation as being trustworthy.

But I must impose my opinion on you now, that revealing too much personal information can in fact dilute the power of your brand. What do you want to be known as: the woman who owns the best catering service on the east coast, or, "That lady with five kids and a cute cat who volunteers at the local hospital and oh, I think she has some kind of online business or something."

Maybe I'm misinterpreting the purpose of an online business network. But I really don't think so.

Dina Giolitto is a New-Jersey based Copywriting Consultant with ten years of industry experience. Her current focus is web content and web marketing for a multitude of products and services although the bulk of her experience lies in retail for big-name companies like Toys"R"Us. Visit http://www.wordfeeder.com for rates and samples.