ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

It Pays To Be Candid: Feedback In Business

The ability to both give and receive candid performance feedback is critical in highly dynamic, fast-moving organizations. "Too-nice bosses often make workplace worse" is the title of Jared Sandberg?s recent Wall Street Journal article. "By avoiding confrontation, not giving unpleasant feedback, a hands-off manager can allow problems to ferment."

Lowrie Beacham, manager of a fitness company, disliked confronting people or making decisions that favored one staffer over another, especially when two employees were vying to be in charge of the new fitness center.

"Instead of having one bad day and getting over it, it went on for literally years." What resulted was a dysfunctional workplace, so he gave up his management role. Instead of avoiding confrontations and decisions or giving up your position altogether, here are some simple guidelines for giving and receiving feedback effectively.

1) Focus on actions, not attitude. When you say to an employee, "Your attitude is not very professional," it?s like saying, "I don?t like your height." Don?t be personal. An attitude is more like a personality trait. You?re on much safer ground if you focus on actions instead. People are much less likely to resist the critique or defend themselves.

1) Be specific. Prepare your feedback with the journalist?s formula: Who, What, Where, When, Why and How. Who was involved, what happened, where did it happen, when did it happen, how did it affect others? You might not know the Why until the feedback; in fact, you might not ever know, so you need to be as specific as possible with the facts you have.

3) Be accurate and have documentation. When you?re giving feedback, be sure your facts are right. Write them down. All those dates and numbers, what people said, it all needs to be accurately noted. "The palest ink is better than the best memory," according to the ancient Chinese, so document your feedback and have on hand any documentation relevant to the critique.

4) Be inquiring. Before giving feedback, you need to learn everything you can about the situation. During the feedback, keep asking questions. Questions asked, both ways, during the critique help to develop plans for future action.

5) Deliver in a timely manner. Be sure you give feedback before both your memories have faded. Doug Larson, an English racer, said, "A lot of people mistake a short memory for a clear conscience." You lose impact if you delay.

6) Have future expectations. It?s not enough to say, "You were shouting at me." You also need to spell out your future expectations: "I want you to speak calmly to me in the future." Don?t belabor past behaviors. Bring them up, but remember that one of the purposes of feedback is to influence the future in a positive way.

7) Give employee goals. How will they know if they?re there if they don?t know where they?re going? Personal or company goals ? both need to be discussed and set to give the feedback more meaning. Instead of saying: "It?s important that you deliver your code on January 30," say instead, "It?s important that you deliver your code on January 30 so we can meet our launch date, deliver on our promise to our customers and then celebrate during our launch party." Goals are also values. What are the values of your company?

8) Give multidirectional feedback. Feedback must flow in all directions. Down from managers to front-line performers, but also up from front-line performers to managers. Even laterally to co-workers. Everyone needs to give and to receive in order to know how they?re doing for the company to function at its maximum effectiveness. For example, if your team is being compensated based on the performance of the entire team, do you think it?s wise to wait for management to speak about a problem? Often management isn?t aware of a problem until it?s brought to their attention by a colleague, a botched project or a missed deadline. The last two instances are too late. If you think, "It?s not my problem," guess what?! Yes, it is; you?re part of the problem.

9) Be supportive. What?s the reason for feedback? To show how smart you are by noticing someone else?s foibles? To take revenge for some slight the employee cast upon you in the past? Or is it to keep improving relationships, and thus the company. Strive to offer feedback to support your colleagues and help them reach their potential.

10) Continue to give feedback. Don?t do it just once. Regular feedback is the most effective way to let the employee know how they?re doing. And how satisfied you are with their work. If no feedback is given, or given rarely, it could be that the employee may feel over-confident while performing shoddy work, or that they might be waiting for the other shoe to fall.

Remember that we all need feedback to help us see ourselves through others? eyes. The compass of feedback lets us know if we?re on course or if we need our GPS tuned up.

Terry Gault trains and coaches business professionals in the art of communication and presentation through our experiential methodology. Since 1990, The Henderson Group has helped Fortune 500 companies worldwide improve employee productivity and business results through the development of communication skills. You can find us online at SpeakFearlessly.net and HendersonGroup.com