ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Recession Resistant Marketing

After September 11th, 2001 the mood of American consumers was somber. The horrific wrinkle in our collective history had everyone pulling inward financially and a sense of fear gripped consumers for a time. Some marketers responded to the crisis badly. They overplayed the importance of patriotism and some even focused on the need to continue spending to keep America moving forward.

Obviously there is nothing wrong with being patriotic, but when something as cherished as patriotism is used as a selling tool your message has the appearance of being less than genuine.

Whenever a nation begins to move into an economic downturn there is an incredible negative response that often happens when certain businesses fail to grasp the mood of consumers.

The upbeat positioning of marketing needs to take a dose of reality and come back with a slightly different message.

We?ve all seen television ads that show a group of beautiful people enjoying life and either dancing or laughing in the environment they find themselves in. This type of advertising tends to invite viewers to join in the fun. Of course that fun is associated with the product being advertised.

In a recession the role of corporate responsibility might have a business demonstrating ways they are helping others weather the storm. The ad might have nothing to do with the products or services provided, but provides others with the opportunity to see you helping others in the midst of great difficulty.

If you do talk about your products make sure to gear the conversation back to quality. People will continue to make purchases in hard times, but they will often find themselves more interested in the durability of a product than with what may have been considered an impulse buy in better times.

Another consideration for business owners is to actually alter the concept and design of your advertising campaign. If for instance you have relied on bold colors in a fun environment you may consider replacing that with more neutral colors and a message of practicality. Do not feel tied to continue an ad campaign that was useful to you in better times. It may not work in an economic downturn.

Consumers might also be more prone to consider the quality of the product as a primary consideration. If you can demonstrate your product has a higher quality than similar products you may find your sales actually increase in lean times.

If you watch television you can almost gauge the economic mood of the country by watching the shift in advertising technique. Ads that may have seemed fun, but meaningless are replaced with ads that present a picture of a solid company with solid answers. Advertisers will express concern for families and budgets. Products will be cast in a spotlight of quality and purpose.

This doesn?t mean that the fun of your website needs to be tossed out, but it may need to be tempered. You don?t want an overly optimist presentation to conflict with the realities customers are facing.

Wise is the man or woman that knows when to shift gears and begin marketing their products to offer solutions to tough circumstances.

Economic downturns affect all of us, but when consumer focus shifts you need to correct your visual marketing prescription.

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