ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Marketing Tomb Raider

Sorry, no Laura Croft here, just me. But that's what I feel like I'm doing when I read from Claude Hopkins' book written in 1923, Scientific Advertising. In his time Hopkins was at the top of his profession in the emerging field of advertising. It is quaint, to be sure. But have you ever walked through an old building and marveled at early, crude examples of technologies we have today or read a centuries-old quote that still holds relevance? That's what you'll find in this book. David Olgilvy, one of the truly greats in advertising, as the story goes, made his people read this book seven times.

You can read the complete book online, free, by Googling Scientific Advertising, Hopkins. Read a chapter or two. You'll get a chuckle out of many examples; selling toothpaste, admonishments to "the ad man" or advertising dish soap to "the homemaker." But wade through all that and you'll bump into things that still hold true today; things that can still make or break advertising's results. Things that still DO make or break results.

Here are a few that jumped out at me:

Hopkins admonishes the "ad man" to work hard at understanding everything he can about his subject. Not to just try to write clever sounding copy based on what the client gives him. Well, duh, right?! Yet, how many marketing efforts make a silent thud because the message wasn?t created from the customer?s perspective, and wasn?t worked and reworked, and tested and retested? The answer: waaaay too many. Do your freaking homework!

Tell the whole story. Don't think you'll get a second chance. Once you get someone's attention, tell the whole story. Case in point:

I generate website traffic for seven clients (a VERY diverse group). Yet, their numbers are surprisingly similar to each other and to the national averages. Average time spent per visit: just under three minutes. Average pages viewed per visit: three. Your numbers are likely similar. Moral: tell your story quickly and completely or it won?t get told.

Talk to customers. You don?t have the answers. I don?t have the answers. Your customers do. Amen to that. To amplify this point, create your message from your customer?s perspective. You think you know why customers buy from you, but you don?t know why from their perspective, which is the only perspective that counts, unless you ask them.

Headlines need to discriminate, separate?they need to speak to your specific audience. NOT try to interest everybody. Most headlines try to throw a wide net. And they do so to the detriment of the product they are supposed to sell. Shame on you lazy or ignorant copywriters!

Be specific. Claims like superior customer service, industry-leading quality, low prices, etc., fall of deaf ears (as they did almost 100 years ago!). What is it about your service or quality that is important to your customer? Talk about that!

Images and design support the message, not replace it. The idea, the reasons, the benefits and how compellingly you present them, these are what sell. And these are best delivered via words, not images. Hopkins calls images and white space expensive because they take up a lot of space that could be given to copy. My experience: use a balance of copy and images.

Pretty good stuff, actually. Enjoy.

Hamilton Wallace is a small business marketing consultant. He is an expert in direct response marketing, including sponsored search, direct mail, message and story, and in creating simplified, effective marketing solutions for small businesses. http://www.SmallBusinessMarketingConsultant.com