ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Digital Signage: Building A Business Case For Overhead Display, Narrowcasting Networks And Electronic Billboards

Businesses are increasingly turning to electronic billboards, large plasma display screens and their own in-location narrowcasting networks (referred to in marketing as ?digital signage?) to make their business case and sales pitch to customers and clients as a major part of their marketing efforts. It is estimated that the number of sites hosting narrowcasting networks that market for third parties ? these are not the displays and digital signs where a retailer promotes his or her own products ? are expected to grow from the roughly 210,000 sites currently hosted in the retail, hospitality, hospital and transportation sectors where digital signs are most predominant, to over 850,000 by 2011.

This statistic, if nothing else, makes it clear that the future of digital signage and electronic billboards has great potential. When building a business case for digital signage, you need to focus on the potential and address some of the challenges.

Unlocking the Potential of Electronic Billboards

When examining your business strategy and plan for deploying digital signage, be sure that you have defined the goals you have in mind for your digital signs. What do you want your digital signs or narrowcasting network to communicate? How do you want it to shape or influence the behaviour of your customers or clients? The most common goals cited for utilizing digital signage are the potentials for boosting sales, building brand and reducing perceived wait times. A few examples of the versatility of digital signs may be helpful.

- Retailers can use digital messaging to inform customers about specials in-store, lead them to other areas of the store, and communicate branding messages.

- Banks and other financial institutions can post interest rates and provide messaging that distracts customers from long waits.

- Narrowcast screens displayed above gasoline pumps can market additional services and products ? oil, car washes, other auto accessories ? or they can be used to generate additional revenue by marketing the products and services of third party retailers and companies.

- Digital menus at quick service restaurants entice customers to buy more items. They can also speed up the service line by helping customers make their purchase decisions faster.

Challenges of Electronic Billboards

When planning your business case for setting up a digital media network as part of your marketing efforts, don?t be blinded by the technological appeal and the potentials offered by increasingly sophisticated digital advertising software. Be sure to address the challenges as well. Here are some of the most common challenges retailers and others have faced in deploying, utilizing and optimizing their digital signs and narrowcast network systems:

- Cost is the most commonly cited challenge. The hardware is cheaper now and there is a range of options in type and size of screen that can help you control costs. You may have further expenses for content creation. Be sure to weigh these costs against savings in printing and paper. In doing so, note that digital signage allows immediate updates controlled from a central location, so there are no costly delays in getting new signs posted in stores.

- As it is for most marketing initiatives, content is one of the great challenges of digital signage. Messages need to catch people?s attention in a matter of seconds. Sound is not usually an option in a retail environment, so visuals are key. These factors make it very difficult to re-use existing marketing collateral, meaning that new content is required.

- If you have a large organization that places screens in several locations, varying screen dimensions may force you to tweak content to make sure it is effective on screens of different sizes.

- Working with a digital signage provider that can supply and maintain both the screens and displays ? the hardware ? as well as customize and update the content ? the software that runs and is run on a company?s network - is a recommended strategy for meeting the challenges that arise as technologies improve.

Benefits of Electronic Billboards

The technical benefits of electronic signage are well-documented. It is immediate and flexible. Updates are easy and messages can be quickly changed to respond to varying demographics.

Integrating the business case for digital signage into your overall business plan based on projected sales increases, deeper branding of your services or products, and estimating the savings from increased efficiencies through the use of digital signs is a little more challenging, but it can be done.

A 2008 Digital Signage Today guide on the current state of the digital signage industry describes how to gauge customer response to digital messaging by comparing point of sale (POS) data to the digital signage playlist. Here are two examples of how this is done:

- A retailer uses its digital signs to promote a loyalty program. Reviews of when the promo spots were played can be compared to the times people signed up for the program to see if the digital signs boosted signups.

- A quick service restaurant can put a ?coupon? code in its digital signs. When customers cite that code to order a meal, that data is recorded in the POS system, providing a basis for evaluating the effectiveness of the digital signs.

By addressing the challenges and using the evaluation methods outlined above, and working with an experienced and innovative supplier of digital signage and digital advertising software and content to meet this technology?s challenges while fully reaping its potential, there is a strong business case for the deployment of digital signage, display screens and electronic billboards in many different sectors. The strong business model for utilizing digital signs and electronic billboards is evidenced by the strong predicted growth numbers for digital screens and narrowcasting networks in the retail, hospitality, hospital and transportation sectors where penetration by this innovative marketing technology is already greatest.

For more information on digital signage, narrowcasting or digital advertising software visit EK3 Technologies Inc, at www.ek3.com at 1-866-353-8324.