ADUTAINMENT: Advertising as Entertainment
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Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

The Business Of Doing Business In Emerging Markets

The emerging world has witnessed growth rates that far exceed those of the developed world. Clearly the global balance is shifting in their favor. While many people have previously forecasted this shift, two recent trends appear to have added strength to this prediction: the BRIC (Brazil, Russia, India and China) economies have had impact sooner than expected and China and India are dominating the BRIC story.

Executives worldwide are responding aggressively to this changing market dynamic. An Accenture study of CXOs across Europe and the United States (2006) identified globalization as one of the key planks of corporate strategy in the 21st century. The term ?globalization? has come to imply far more than far-ranging export activity or overseas research centers. Increasingly, it is associated with core revenue-building activities such as sales, marketing and manufacturing.

An Accenture study of C-level executives in communication and high-tech companies reveals that customer-facing roles are the most important in the corporate globalization effort. For companies to succeed in such roles, it is imperative that business leaders understand the sales context in these markets.

As customer-facing roles become more important, more is expected of sales organizations. However, the selling process in emerging markets often differs markedly from the sales methods typical in the developed world. Four factors are relevant:

? business environments are not yet mature - immaturity of these business environments makes it challenging to do business successfully;

? growth rates can skew goals - customer retention can take a back seat while all the focus shifts to acquiring new customers;

? there are a myriad of low-income buyers and small businesses that offer huge potential but are often geographically dispersed (and thus difficult to reach); and

? there are markets within markets within markets - to serve large, diverse markets such as China and India, a broad-based sales network is necessary.

The answers to these challenges depend on many internal and external factors but we have found several underlying themes common to most successful companies:

? emerging markets tend to require an operating style that is personal rather than process driven;

Additional, even superfluous manpower may bring about the ?personal touch? that produces the extra dollar of profit. A strong collaborative approach is also seen in the way that corporations deal with competition or develop and leverage strong local networks.

? they select the sales channels that suit each market best;

Corporations often struggle to find the right balance between direct and indirect routes to market. Establishing a direct sales organization demonstrates a company?s commitment level to governments and to large corporations in emerging markets. Customers also tend to want to receive service from the company itself rather than partners.

However, setting up a direct sales force to reach an entire market may prove to be quite costly and time consuming. Given the size and dispersed nature of markets such as India and China, leveraging indirect channels is often the most cost-effective and timely way to reach large numbers of customers.

? they find smart ways to reach low-income customers;

Companies need to develop solutions that appeal to low-income customers and small businesses in geographically dispersed locations. These solutions may involve developing a strong rural sales structure.

and

? they strive for the right mix of local and global processes.

Experience shows that the most successful answer tends to be a blended approach of local and global processes. We have found the most important areas to ?localize? are the distribution channels themselves. Leveraging ?global standards? for many of the back office procedures, sales methodologies and supporting technologies, on the other hand, has been proven to be very effective in providing some needed structure and operating efficiencies to these fast-growing markets.

Success in emerging markets is rapidly becoming a critical success factor for global companies. The core challenge is to grow in a cost-effective and profitable way given the vast size of the markets, the differing economic and infrastructure capacities, and the variations in the markets? cultures and customs.

Accenture's Electronics & High-tech industry group offers management consulting, technology-strategy and implementation services to all segments of this exceptionally dynamic industry. Read the full article on The Business of Doing Business in Emerging Markets. Send an email to Patty Crawford if you would like one of our emerging markets specialists to meet with you.