ADUTAINMENT: Advertising as Entertainment
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Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Making It Personal: Marketing That You Can't Buy In Food Service

"Good food is unquestionably the most important factor in the success of your restaurant operations. If you offer exceptional quality, people will take notice. However, today's diners are looking for more than just a good meal when they walk through the doors. They are looking for an experience. And if you give it too them, it may not only help your F&B department, it could help your hotel as a whole."

When a guest decides to eat at your hotel restaurant, you can be certain that you are starting from a negative point in satisfying their desire for a "wow" moment. Hotels have long since gained the reputation (in my opinion, for good reason) of offering lousy value. As a business traveler for much of my early career, I can speak from experience when I say that the last place someone wants to fill their stomach is in a lobby lounge. The typical perception is average food in OK d?cor served by polite but some what plastic staff at a price that really hurts.

Studies have shown that a large percentage of people who eat out today are more interested in the service and d?cor than the food. Of course, if your food is awful.

No level of service will bring them back. But average food wrapped in a grand experience will still get them talking.

The experience encompasses a number of factors. The friendliness of the staff, the lighting, the noise level, the restroom soap, even the napkins can influence the word of mouth response you get. If a diner walks into a messy bathroom, they probably won't be telling their friends to visit. So when you are thinking of 'wowing' your customers, consider a couple of areas that may help.

The first thing customers see when they come in the door is the d?cor. Restaurants are going to greater lengths these days to satisfy more than just our craving. They are trying to satisfy our visual hunger as well From giant aquariums, to torch lighting, to art deco furnishings, today's restaurateur is focusing on fashion nearly as much as food.

While I enjoy the occasional opening of a unique, designer restaurant, I don't see the need to go to extreme lengths. I do believe that you need great design, but I think that the elements of your design should be the replaceable items. Large, costly design projects are great for the early launch, but like most fashion trends, you can expect them to change as quickly as the seasons. Thus, today's cutting edge design is tomorrows joke.

I suggest you go with simple and neutral furnishings and fixtures and put the pizza in the accessories. You can turn an ordinary dining room into a tropical paradise with a few well placed paintings, some interesting lighting and vegetation. All of these items can be changed regularly without having to renovate the room. It not only allows you to keep up with trend changes, it also allows you to keep up with trend changes, it also allows you to offer regular guests something new to see when they come back.

Cleanliness is the second factor that diners nor only want, but demand. Your staff should be trained to keep very inch of your establishment as spotless as possible. That includes the bathrooms that may not even be located inside the restaurant. Don't think your diners won't take notice.

I have a friend who regularly visits a local hotel restaurant because the bathroom has great hand towels. For those of you who frequent restrooms in Asian, this may not seem so strange. I have gone to five star hotels that offer facial tissues to dry your hands. Why offer anything?

Perhaps the most important influence you can have on the 'wow' factor is staff. You need to find people who are almost obsessive about service. In his latest book "Setting the Table: The Transforming Power of Hospitality in Business" (Harper Collins, 2006), famed New York Restaurateur, Danny Meyers mentions a story about a couple who were celebrating their anniversary at one of his restaurants. The couple mentioned to the maitre d' that they had put a bottle of champagne in their freezer to chill so they'd be able to enjoy it when they returned home. The maitre d' recognized the potential disaster and offered to go to the couple's apartment and save the champagne, which he did, property chilling it in the couple's refrigerator and leaving some complimentary chocolates and a small tin of caviar.

Your staff doesn't have to go to such extremes but they should have that special character that drives them to serve. It is almost a motherly-type trait. And while you can't always find people who already exhibit this character, you can train them. You should help your staff understand that they need to treat the guests as if they are a friend visiting their home for the first time. Nearly everyone can understand what that means. Basically, you want to make sure the have everything that will make them comfortable. Then you should go one step further.

I was once speaking to a friend of mine who works at a pub-style bar at a five star hotel. The next day there was going to be a large parry from the hotel visiting the outlet. When I asked what the party was for, the person didn't know. I thought to myself. "How could they not know?" In order to excite a guest, you have to give them a little something extra. The staff should have been informed by the hotel at least the day before about who was coming and why. That way they could prepare and maybe even come up with some ideas to make the event "extra special."

Beyond d?cor and service lie other intangibles. One is entertainment. This doesn't necessarily mean a music ensemble from a local conservatory. It can be as simple as piped in music. The key is to match the music to the ambiance you want to set. And you should be aware of the way the mood changes in an outlet as time goes by.

A good friend of mine who sings in a band pointed this out to me. "In the beginning of the night we play easier listening music that is more suitable for a wider variety of guests. However, as the night goes on, the guests are either lightening up from alcohol or coming in specifically for entertainment. So as the evening progresses we get a little funkier in our selection."

A good entertainer understands this concept but you can as well. You just need to be aware of who your guests are and why they are there.

You can also entertain your guests with your current staff. I know of one outlet that has taught their entire staff a couple of small dance numbers. It isn't anything complicated but when the guests see all the staff get up on the dance floor and do their number, it makes them feel like they are among friends. Every time they finish, the floor is packed with patrons. The interaction is magnetic and the guests have become participants in their own entertainment.

None of this is advice to neglect your menu. As mentioned earlier, no amount of 'intangibles' will overcome bad food. But with a basic, yet solid menu, friendly service, good entertainment and clean, interesting d?cor, you can create an experience for your guest that feels personal. It is just that experience that they will describe when they get back home and talk to their friends. And that's marketing that you just can't buy.

Francisco Faulkner is the professional freelance writer. He's also the webmaster of Newfoodhealthy.com