ADUTAINMENT: Advertising as Entertainment
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Fame And The Video Log (vlog)
The ranks of the famous have traditionally been roles filled by movie stars, television stars, athletes and rock stars. The countenance of celebrity is changing to include a new, technology-oriented kind of superstar: The Vlogger. A vlog, if you have been hiding under a rock, is a blog (self-published online diary) with video. The vlog is trumping the blog as far as notoriety goes and the public?s love of the moving image hasn?t seen this much popularity since the invention of the moving picture in 1895. The difference being the technology necessary to become a vlogger, or to take the media into your own hands in the form of ?citizen journalism? as the genre is now touted, is becoming easier and easier. A camera, broadband, hosting site, so...

Create Your Own Online Marketing TV Station
It will happen! TV and the Internet will eventually merge into one giant multi-media "melting pot" that includes everything from live footage and old reruns to garage videos posted by your next door neighbor's kid. Just like cable TV fractured network TV, the Internet will enable everyone with a voice, a video camera, and something to say to fracture cable TV even more.

Full Color Postcard Marketing: 7 Reasons Why They've Become the New Direct Mail
The most crucial aspect of having a high response rate to any direct mail marketing list is to keep your business' name in everyone's mind, constantly. But how do you do that without annoying your business customers, or divvying up a lot of time and money?A full color postcard can easily fit the bill if you send one every month or so.

First post-Olympia Ronnie Coleman Video-Cast Interview Debuts Exclusively on ProSource Muscle Vision Featured on Prosource.net.
ProSource announced another media coup for its state-of-the-art Prosource.net website today, introducing ProSource Muscle Vision. To kick off its new feature, ProSource Muscle Vision will carry a video-cast of the very first interview with Ronnie Coleman since his stunning Mr. Olympia loss to his chief rival Jay Cutler. Prosource.net continues to beat the competition to bodybuilding's biggest stories, stars, and expert commentary on everything of importance to dedicated athletes.

Leader in Ecommerce Solutions, Vcommerce, Appoints Scott Hines Chief Marketing Officer
Vcommerce, a leader in ecommerce solutions, announces the appointment of Scott Hines to serve as the company?s Chief Marketing Officer.

AngelNetwork.com, LLC Identifies Key Components of a Business Plan
AngelNetwork, a powerful influence in the angel investing industry, shares knowledge with angel investors and entrepreneurs through its membership opportunities. With over ten years of successful experience, AngelNetwork has achieved maximum results with their memberships by building a foundation based on knowledge and eliminating assumptions.

The Multi-Level Business, A Primer
Sales and marketing have really evolved through the years, perhaps as more economic crunches and recessions continue to plague every nation.

Integration New Media and Really Strategies Team Up to Illustrate New Marketing Opportunities Created by NIMAS
New white paper by Integration New Media and Really Strategies explains how XML and content management drive new opportunities for educational publishers.

Futurist Thomas Frey on Speaking Tour in India Topic: "The Future of Business: An 8-Dimensional View"
Thomas Frey, Executive Director and Senior Futurist at the DaVinci Institute, has been invited by The Times of India to give talks on the "Future of Business - An 8-Dimensional View" in New Delhi, Mumbai and Bangalore August 7-10, 2007. He will address eight aspects of the future that can be predicted with high degrees of probability.

2 Lesser Known Ways to Brainstorm for Internet Home Business Keywords
Search Engine Optimization (SEO) doctrine states that you should always find a keyword that has little to no competition and that has high demand so that you can rise to the top of the search engine results and dominate that particular keyword. The problem with the internet home business area is that many people online are creating new websites with the typical keywords like "work from home" and "home business" so as a result it is almost impossible to rise to the top of the search engines or risking having to pay lots of money for pay per click advertising.

24 Seven Expands Western Region to Court Fashion, Retail, Marketing, Advertising and Creative Sectors
New West Coast VP of Operations Says Lean Economy Offers Strong Opportunities for Third-Party Employment Agencies

PrintsMadeEasy.com Announces the SOHO Invitation for Small Business and Home Office Professionals
Online business cards (http://www.printsmadeeasy.com/ci/Online+Business+Cards) leader remains committed to entrepreneurs nationwide.

Using Niche Marketing
When you have a product or service that you feel would be perfect to sell, there are many ways of finding out if your idea will sell and be popular or not This is called internet niche marketing and with a niche strategy in place you can make a large amount of sales with very little advertising costs

Effective Use of Business Cards
Business cards are one of the most important tools for PR development in any organization. This is among must have things for every executive involved in any kind of marketing, advertising or PR related issues. To achieve their targets they need to do aggressive marketing and importance of business cards cannot be underestimated, because these are the most effective modes of contact. Most importantly, a business card is a compact, low cost and energy efficient business tool.

How to Define Business Objectives
Why does a good business relationship rely on having some common business objectives?As you attend networking events, you will gradually find ways that make it easy for you to mingle and be heard. Your message will need to be clear, focused and consistent each time.

Two TV Personalities Just Named Co-Spokespersons For MyGymFloor.Com, Star In Video -- Bravo's Finest Fitness and Lifestyle Expert, Dr. John Spencer E

Wassaic, NY (PRWEB) June 5, 2008 -- MyGymFloor.com, America's leading manufacturer and online retailer of superior home gym flooring, announced today that Dr. John Spencer Ellis, fitness and lifestyle expert for Bravo's Real Housewives of Orange County and CEO of National Exercise and Sports Trainers Association (NESTA), along with Kelli Ellis, interior designer for Discovery Home Channel/TLC's Clean Sweep, HGTV's Takeover My Makeover and CEO of Kelli Ellis Interiors, have been named as co-spokespersons for MyGymFloor.com (http://www.mygymfloor.com/). The otherwise unrelated Ellis' were selected by MyGymFloor.com to serve as co-spokespersons to promote the benefits of home gym flooring from a fitness and design standpoint and are currently starring in a fun and informative video that highlights the many flooring options available exclusively at MyGymFloor.com

"Architects and designers tell us that the overall color, style, and texture of the flooring is the number one design element in a home gym. We are extremely excited that Kelli will be associated with our company's unique line of flooring products that focus exclusively on the home gym market," said Rich Meyer, Sales Manager at MyGymFloor.com. "Her high energy, design intelligence and incredible eye for style makes her an ideal spokesperson for our line."

"What better way to promote the functional benefits of our flooring than having Dr. John Spencer Ellis not only share his vast fitness expertise, but also bring his genuine enthusiasm and passion for fitness to our company," added Meyer. "It's an ideal endorsement opportunity and with the Ellis' we'll be reaching new audiences all over the U.S."

The Ellis' recently completed production of a three-minute video that is now playing on dozens of websites including MyGymFloor.com (http://www.mygymfloor.com/), JohnSpencerEllis.com (http://www.johnspencerellis.com/), KelliEllis.com (http://www.kelliellis.com/press/my-gym-floor.asp?SegmentID=41088), nestacertified.com (http://www.nestacertified.com/), youtube.com (http://youtube.com/watch?v=I2L6jMKBF60), myspace.com (http://vids.myspace.com/index.cfm?fuseaction=vids.individual&videoid=35026290) and a host of other social networking websites. The video takes an inside look at how the Ellis' worked together designing a home gym. Kelli cheerfully educates John on how the interior design of the room needs to be beautiful, and should reflect the homeowner's personal style and preferences, while John shares his reasoning for selecting functional and durable products that providethe right performance at the right price. After reviewing many of the benefits and attributes of MyGymFloor.com's flooring options, the Ellis' come to an agreement that satisfies all of their conflicting requirements, resulting in a home gym that meets all of their fitness and design needs.

According to John Spencer Ellis, this is the first designer/fitness expert co-spokesperson team in the industry. "I've always prided myself in being at the forefront of the fitness industry and my new partnership with MyGymFloor.com and designer Kelli Ellis is evidence of that," said Dr. Ellis. "More and more Americans are working out in the comfort and convenience of their homes and My Gym Floor is now offering the same professional grade flooring it manufactures for commercial gyms worldwide direct to the home consumer. My Gym Floor was developed to provide the homeowner with the tools and information they require to make the correct flooring choices for their home gym. No other site on the web provides the education and expertise required to make an informed flooring decision as MyGymFloor.com."

"In the past, designing a home gym was a difficult task because my typically upscale clients weren't interested in ugly, black rubber flooring that smells like used tires," said Kelli Ellis. "My Gym Floor offers an unmatched collection of unique flooring options for the home gym, in colors ranging from bold and striking to soft and subdued. Many of the virgin rubber and vinyl tiles feature seamless interlocks, allowing for an infinite range of design options- from checkerboards to custom patterns the homeowner can create themselves on the easy to use Floor Planner. As an interior designer I spend much of my time mediating the conflicting needs of my clients. My Gym Floor's amazing product choices now make it easy to design a home gym that is as beautiful as it is functional"

"At My Gym Floor, we know that our customers want a durable, problem-free floor that is not only easy-to-install and affordable, but that will also enhance the interior design of their home," said Meyer. "With the Ellis' video, we are able to showcase the three different grades of home gym flooring that we offer to suit a variety of needs and tastes. Best of all, the entire line was developed to allow our customers to easily install the tiles themselves over their existing flooring. No power tools, tapes, or adhesives are required to install the tiles, and many of them can be used to convert former problem areas- such as wet basements- into functional and attractive home gyms.

MyGymFloor.com is best known for its premium virgin rubber tiles which are available in hammered and textured surfaces in a wide range of exciting colors The Faux Finish laminated vinyl tiles feature today's hottest trends- from bamboo, to cork, to a collection of exciting hardwoods and natural slates. An extensive vinyl tile line allows their customers' "inner decorators" to run wild, with tiles available in a number of sizes, patterns, and colors. MyGymFloor's exclusive easy-to-use Floor Planner allows shoppers to custom design their own patterns, making it even easier for them to create their ultimate home gym.

The company also offers a complete line of mats for use under individual pieces of strength and cardio gym equipment as well as mats for yoga or Pilates. Environmentally friendly cleaning solutions are also available.

In addition to the video, the Ellis' will share MyGymFloor.com with their TV audiences, be featured on the company's website and promotional materials and participate in other cross-promotional programs.

About MyGymFloor.com

My Gym Floor is a division of Pawling Corporation, a U.S. company that has been providing customers with superior products and services since 1945. A leading manufacturer of premium virgin rubber flooring. Pawling's line of commercial quality athletic flooring systems can be found in thousands of commercial fitness studios and health clubs, school and university gyms and government facilities across the U.S. and worldwide. For information visit www.mygymfloor.com or call 88-My-Gym-88 (888-694-9688).

About John Spencer Ellis (http://www.johnspencerellis.com)

Each week, more than one million people enjoy a fitness and wellness program created by John Spencer Ellis. His fitness programs are implemented in the top resorts, spas and health clubs throughout the world. Ellis is CEO of NESTA (National Exercise & Sports Trainers Association), Spencer Institute for Life Coaching, Get America Fit Foundation; Vice President Business Development for MyNutritionStore.com, Fitness and Lifestyle Expert for Bravo's The Real Housewives of Orange County;

Host of The Fit Show, Core 360 Personal Trainer infomercial, PersonalTrainerTV.com, The OC Body, The Spencer Power Hour Radio Show, Ms. Fitness U.S.A and World Pageants. Visit www.johnspencerellis.com for further details.

About KelliEllis.com (http://www.kelliellis.com/press/my-gym-floor.asp?SegmentID=41088) As the only child of a judge, Kelli Ellis learned at a young age the importance of diplomacy and balance -- in life as well as in designing a room! Ellis is President of Kelli Ellis Interiors, Inc., Television Designer for Discovery Home Channel/TLC's Clean Sweep, HGTV's Takeover My Makeover; Host of ONLINEDESIGNTV.com and Creator of Be Your Own Designer? With The Kelli Kit. More information is available at www.kelliellis.com.

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