ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Why Web Designers Need to Understand Internet Marketing

Have You Heard This Story?

You're a designer, a perfectionist that dives deep and creates a work of beauty for your client.

Cheerio, job well done. You and your client are very happy, looking at that sexy site with cutting edge graphics. Can't get enough of it. Can't wait 'til it goes live. You're both ecstatic.

But not for long. Your client may soon be ticked off---and asking you a lot of difficult questions.

Why? Because beauty is only skin deep. Your client built the site to sell stuff --- a lot of stuff. But it's not going to happen with this site, because it's missing critical elements that would greatly increase its chances of success.

Sound familiar?

This never would have happened if you understood the principals of Internet marketing.

Once you do, you will notice a transformation in your client relationships. You'll be speaking their language. Your considerable design skills will be used to accomplish the ultimate goal of the site: to make lots of money. All of a sudden your clients love you, and word gets out that you know how to get the job done.

Think Like a Marketer First and a Designer Second

The fact is that, those designers who understand the bigger picture and are able to include the proper marketing components have a significant competitive advantage.

"Before you even begin to contemplate designing a company's Web site you need to understand their marketing... we are accustomed to designing for the media first and for the marketing strategies second. No! The marketing strategies should be the driver. While we certainly need to maintain some semblance of usability and accessibility, those considerations should come later." www.digital-web.com

Would Your Client Send You On An Important Sales Call?

Sounds a little crazy, doesn't it? Why would your client send his/her web designer on a critical sales call?

But that is exactly what happens when you design your client's site. The website is the "salesperson" responsible for selling their product to every prospective buyer that looks at it.

As a designer, you'll rarely be fully responsible for marketing the sites you create. However, for many clients, especially the smaller ones, your design decisions and recommendations will have a tremendous impact on the site's success.

Who Am I and Why Am I Talking About This?

I've been a professional freelance web designer for 8 years. After creating hundreds of sites for my customers, I decided to build and promote my own site. I got sucked into the world of Internet marketing, and boy, was it an eye-opener.

I purchased Internet marketing courses, and received training from a couple of very prominent Internet marketing "gurus". As I began to promote my own site, I noticed a change in the way I approached my design clients. I began to speak about and include critical marketing elements into the project from the beginning. Clients became very appreciative, since I was now speaking their language of maximum sales.

Can You Answer These Internet Marketing Questions?

How should your client's site be organized to maximize sales? A single page? Multiple pages? Long sales copy? Short sales copy? What does the product have to do with this decision?

" How should your client's site be organized to maximize sales? A single page? Multiple pages? Long sales copy? Short sales copy? What does the product have to do with this decision? " Should the site be focused on a single product, or multiple products?

" Should your client build a list? Why?

" What is a squeeze page?

" What is an auto-responder? Should your client use one? How do you set one up?

" How do visitors eyes move when they visit your site, so you can decide where to place the most important information?

" How can you best use color to maximize response? " What are the importance and features of good headlines and sub-headlines?

" What is Google AdSense? Should you place it on the site? If so, where is the most effective place to put it?

" What is viral marketing, should you use it and how do you implement this technique?

" What is split-testing? Should your client be doing this?

" What are the different ways to display links to affiliate products? Should you cloak them?

If you don't know the answers to the above questions (or don't even understand the questions), you are leaving money on the table for your client and yourself.

The Gold Rush All Over Again

Like the California Gold Rush, hundreds of thousands of people are streaming onto the Internet in search of their fame and fortune.

Do you know who made the real money during the Gold Rush? It was the entrepreneurs who provided goods and services to the gold prospectors (very few prospectors made any money at all).

As a designer, you're in a position to provide services to the hundreds of thousands of Internet prospectors.

Side benefit: What you learn can be employed to promote your own site.

Larry Lefkowitz is a professional freelance web designer with 8 years experience. He has created literally hundreds of sites for large and small business, government, charitable organizations and individuals. He strongly believes that web designers can increase their effectiveness and gain a strong competitive edge by incorporating marketing principals in their work. A NY native, he's lived FL for 26 years. He attended the University of Colorado.