ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.
Polaris Marketing Research, Inc. Announces Classes to Enhance Brand Strategy
Polaris Marketing Research, Inc. Senior Vice President Debra S. Semans is working with the American Marketing Association to produce two brand strategy boot camps to assist marketing professionals in evaluating and strengthening their company's brand.
Making Video Surveillance Systems With 8 Channel DVD Cards a Pet Project
Think of the word ?security camera? What images first come to mind
Marketing Resellers Website, MarketingResellers.com Launches Helping Agencies Become Full Service and Increase Profits
Each and every day that passes more and more is available to marketing firms across the world to offer to their clients. With on only so many hours in a day it is difficult to be able to offer and execute all these initiatives. Design firms everywhere are scrambling to try to figure out how to exactly help their clients with making their websites much more visible through SEO techniques. Marketing Resellers launch of their new website will help others double if not triple their offerings to their clients and really allow them to hold onto their clients after the work is done.
Dollars from Home with an Online Business.
Working from home sweet home gives the average head of household the unique chance of producing home dollars for the family under matchless working conditions and privileged environment.
How Can You Can Go From Zero To Hero Overnight? Viral Marketing!
Everyone has heard about viral marketing but what is it and how long will it survive?Viral Marketing is the creation of a message that is self-perpetuating and hence distributed exponentially after its release. The Internet is full of many classic examples, the most famous one being that of the free email company - Hotmail.
Dental Marketing That Works Column Launched By Dental Economics
Announcing a new column in Dental Economics (http://www.dentaleconomics.com/index.html) - "Dental Marketing That Works" written monthly by founders of Healthcare Success Strategies, Stewart Gandolf and Lonnie Hirsch. The column will help dentists across America be able to improve their bottom lines through state-of-the-art dental marketing."
What Does Your Cleaning Business Name Say?
The name of your cleaning business will be used in all your
advertising. You are the business name.
Cutting Edge Media Provides a New Low-Cost Way to Advertise Home Businesses
Your Home Biz magazine is specifically designed for network marketers, party plan representatives, and direct sales companies.
Online Business - Why Do You Want An Online Business?
This is one of the biggest questions that will need to be asked when you consider working from home. Why do you want to work from home? Are you looking to raise some extra finance for your family or do you think it is a way to get rich quickly.
XY Media Solutions Unveils AdReply™: A Higher Education Marketing Platform Optimized for Meeting Enrollment Objectives
XY Media Solutions today announced the launch of AdReply™, a revolutionary platform that provides actionable real-time information about college and university enrollment advertising campaigns. AdReply™ manages online advertising campaigns while simultaneously delivering and tracking the lifecycle of a lead at various stages from prospect to enrollment within a school's customer relationship management (CRM) system.
Network Marketing MLM Leads
One of the first places that you may have gone to after joining a MLM Marketing opportunity is to look at Multi Level Marketing lead companies to buy Multi Level Marketing leads. If you have gone through this route, you may have had to go to several companies before finding a source which provided quality Multi Level Marketing leads.
Arbita & Appendant Marketing Group Sign Letter of Intent
Arbita to purchase selected assets of Appendant Marketing Group, LLC.
Quantcast Appoints Adam Gerber Chief Marketing Officer
Advertising industry veteran joins open ratings innovator.
Giving Your Baby and Toddler a Head Start on Education With Baby Einstein DVD & Video
Created by Julie Aigner-Clark, a mother and teacher, the Baby Einstein series is an extremely popular collection of classical music and stimulating images of brightly colored toys and known objects that aid in the audio presentation of child-friendly arrangements and sound effects.The Baby Einstein Product LineThe Baby Einstein product line consists of educational videos, dvds, music cds, books and toys, all aimed at giving your baby a head start in their life and stimulating their intellect.
Marketing on the Internet: Legal Rules of the Road
The Internet is connecting advertisers and marketers to customers from Boston to Bali. If you're thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to electronic marketing.
Atlanta, GA (PRWEB) June 23, 2008 -- PreVisor, the global leader in employment assessments and selection solutions that connect hiring decisions to business results, released its 2nd annual report today summarizing over 33 business outcomes studies. Each study measures the impact on workforce performance following the use of pre-employment testing in the hiring process.
The 2008 Business Outcomes Study was completed in conjunction with U.S. and Global 500 organizations. The results span numerous industries, from financial services to retail, as well as various jobs, including sales, customer service, professional and clerical roles.
"Once again our research has demonstrated a proven link between the use of scientific assessment and performance on the job," states Caroline Paxman, PreVisor Senior Vice President of Professional Services and Chief Product Officer. "We remain committed to continuing our Business Outcomes Studies as an integral part of what PreVisor can provide to our clients, to help them measure direct business results and demonstrate ROI."
The 2008 report measures many success factors and shows that 76% of these studies had a favorable or very favorable outcome. This means that the assessment solution had a strong and measurable impact on most or all of the firms' performance metrics. None of the studies resulted in an unfavorable outcome. For each study the criteria measured are specific to the employer and the job. Some highlights from the findings:
? Luxury retail chain Sale Representatives with high assessment scores sold nearly $270,000 more per year than lower scoring peers.
? A healthcare organization saved approximately $1.5 million annually on recruitment and training expenses by using an assessment to predict retention -- and hiring individuals more likely to stay on the job.
? Collections agents for a financial services group hired after achieving a high score on a specially designed assessment were 44% more effective in getting outstanding debts paid off, resulting in improved overall productivity.
? In a contact center focused on Business Process Outsourcing (BPO), agents with high test scores converted more than twice the number of calls to sales opportunities than lower scoring agents.
Companies who have participated in the studies to date include Advance Auto, EMBARQ, Sprint, and Starwood Hotels.
"Now that we know the positive impact to the bottom line from our selection program, we feel very confident that we are using evidence-based decisions in our hiring process. We can show the real ROI impact on the business instead of just shooting from the hip. It gives our managers a compelling reason to use assessment in their hiring decisions," stated Karen Hoffman, Staffing Manager at Sprint.
In addition to specific organizational findings, some overall trends were indicated:
? HR executives and business owners want proof that "it works" built into the review process for an assessment program.
? Organizations are looking to reduce turnover via comprehensive hiring initiatives.
? Companies are showing an increased interest in web-based, unproctored assessment: Tests delivered using Computer Adaptive Testing (CAT) technology, such as that offered through PreVisor's PreViewTM, is one of the most secure and accurate ways of delivering unproctored tests available today.
? Employers are interested in a broader, more holistic approach to measuring employee performance.
"Our goal is to help our clients get results from their selection process," states Noel Sitzmann, PreVisor CEO. "To accomplish this we need to measure what we do. Talent measurement will continue to grow in significance and PreVisor will be there providing insight on selection, performance and retention of the workforce."
For more information about PreVisor and its Business Outcome Study service, visit: http://previsor.com/products/consulting/validation
Request a copy of the 2008 Business Outcomes Study (http://www.previsor.com/results/outcome/2008)
About PreVisor
PreVisor (www.previsor.com), the leading global provider of on demand pre-employment assessment software and employee selection solutions, helps organizations by connecting hiring decisions with business results. Following the rigorous standards of industrial-organizational psychology, PreVisor's assessment content accurately predicts on-the-job performance and supports fair hiring practices. PreVisor's solutions help streamline hiring, reduce recruiting and training costs, and improve corporate performance for clients worldwide, including more than 100 of the Fortune 500.
Media contact:
Donna Lehman
MarketUP
Office: 770-565-7275
Mobile: 770-362-9287
dlehman @ market-up.com
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