ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Phoenix Search Engine Marketing Company Launches Article Marketing Service
After five months of testing with beta customers, Phoenix search engine marketing company Vertical Measures launches comprehensive article marketing service.

Does Your Marketing Pass This 10-Point Test? Eleven Ideas to Generate More Direct Mail Responses
Good marketing, whatever form it takes, always meets certain criteria. That's what makes it good. The following 10-Point checklist will help you determine if your marketing passes the test. I challenge you to evaluate one of your recent ads, promotions or other marketing activities to see how it measures up.

Business Success --- Does it Require Creative Imagination?
The process of creative imagination is more than mere memory. It takes the elements of the past as reproduced by memory and rearranges them. It forms new combinations out of the material of the past. It forms new combinations of ideas, emotions and their accompanying impulses to muscular activity, the elements of mental "complexes." It recombines these elements into new and original mental pictures, the creations of the inventive mind.

Taking Your Business International
Q: I'm interested in doing business internationally. I have done some reading on the subject, but there is an awful lot to digest.

Selling A Franchise Business
Selling a franchise business is not as straight forward as selling your own business. Your franchise agreement will have detailed instructions on the procedures that you need to follow when you take the opportunity to sell your business.

Successful Affiliate Marketing
There are hundreds of thousands of affiliate programs out there, all of which claim to be the best. Many of them try to give you the impression that all you have to do is use their banners and links then wait for the money to start rolling in. Although this can be the case, this type of scenario normally applies to large sites with a lot of web traffic.

World Access Marketing Launches Referral Marketing Services in Pittsburgh
New location means expanded marketing opportunities for businesses throughout the Pennsylvania area.

Tax Smart America® and LetsGoExpo Sign National Agreement with NSBA and CompuPay to Provide Small Business Support
Tax Smart America® announced today that it has been selected to provide premium business services along with CompuPay to members of the National Small Business Alliance (NSBA).

Free Internet Marketing Resource Tip. Yes, Free.
A free internet marketing resource tip? Yeah, I think I've got one I can let you in on.

Starting a Business With Wholesale Knives
Hello Friend,

General Graphic Now Offers Online Live Video Demos
General Graphic, a leading supplier of graphic arts and office equipment, now offers live video demos to customers over the Internet.

Effective Marketing Results In Sales
A successful business is one that report continuous sales. What can a business do to insure continuous sales? The simple answer ? customers. Without a good customer base most businesses are unable to function properly and profits are minimal. What can a business or company do to generate customers? To attract new customers, a business or company needs to find effective marketing techniques. Effective marketing results in sales. Marketing, if carefully planned and carried out can change a small business into a large prosperous chain of businesses. The key is to find a marketing strategy that works.

Internet Investor Offers to Purchase Social Business Network RedCarpetMonday for $6.2 Million
A group of foreign investors led by Internet entrepreneur and investor, Bill Marquez has offered to purchase a majority stake in RedCarpetMonday®, an Orlando based social business network for $6.2 million. Marquez was the co-founder of Netster.com, the world's 8th largest search engine in terms of web traffic.

Open for Business: BingoMania.com Contest Relieves Online Bingo Blues for Canadian and U.S. Members
Demonstrating its commitment to keeping online bingo open to U.S. and Canadian members, BingoMania.com today announced an exclusive contest to promote its Easy Funding option. Members can now win prizes for referring friends to BingoMania.com.

How To Sell Without Selling And Pack Your Copywriting Business With New Clients Fast
There's no doubt about it that we are being bombarded with more advertising and marketing -- especially online -- than ever before.

Contributions to Marketing Research Earn Kevin Clancy Place in Market Research Hall of Fame

Waltham, MA (PRWEB) June 20, 2008 -- Renowned marketing consultant Kevin J. Clancy (http://www.copernicusmarketing.com/about/kevin_clancy.shtml), Ph. D., chairman of Copernicus Marketing Consulting (http://www.copernicusmarketing.com) will join the prestigious ranks of the Market Research Council's storied Market Research Hall of Fame. The author of Your Gut Is Still Not Smarter Than Your Head (Wiley 2007) and advisor to some of the world's most well-known brands has been pushing the envelope of marketing research (http://www.copernicusmarketing.com/consult/market-research-consulting.shtml) for more than three decades, developing state-of-the-science tools and technologies which have advanced the practice of marketing.

"Whatever innovations in marketing research I've developed," explained Clancy, "I've always maintained that, to quote Isaac Newton, 'if I've seen further, it's because I have stood on the shoulders of giants.' To be inducted into the Market Research Hall of Fame is, for me, a chance to walk among the giants." The Market Research Council has recognized outstanding members of the marketing research profession for over 30 years. Past inductees include George Gallup, Arthur Nielsen, Sr., Elmo Roper, David Ogilvy, and Daniel Yankelovich. The induction ceremony will take place on June 24 at the Yale Club in New York City.

A prolific writer, Clancy has co-authored a total of seven business books, including the book the American Marketing Foundation named one of the top five in marketing, Counterintuitive Marketing: Achieve Great Results Using Uncommon Sense (Free Press 2000). He has published or given more than four hundred articles and speeches on advertising, marketing, marketing research, and social science research.

He has consulted to major corporations, such as AT&T, Comcast, Dunkin' Donuts, Exxon Mobil, GMAC, Harvard University, McDonald's, The New York Times, Procter & Gamble, Toyota, Universal Studios and Visa. At Copernicus, a research-driven consulting firm, Kevin has continued to provide innovative marketing strategy (http://www.copernicusmarketing.com/consult/marketing_strategy.shtml)consulting and marketing research services to Fortune 500 companies worldwide. Prior to Copernicus, Clancy founded and served as chairman of Yankelovich Clancy Shulman. He began his business career at BBDO Worldwide as Vice President for Research Services. Kevin has also held faculty appointments in Sociology and Marketing at The Wharton School and Boston University's School of Management. He received his B.A. and M.A. degrees in Sociology and Economics from CUNY and his Ph.D. in Sociology with specializations in Research Methods and Statistics from NYU.

Clancy is involved with numerous professional organizations, including the American Marketing Association, The Conference Board and the Association of National Advertisers. He frequently speaks at professional conferences on marketing and marketing research topics throughout the world, is a respected judge in major advertising and marketing competitions and is an editor of The Journal of Marketing.

His current interest is in using marketing research to develop, plan, and implement transformational marketing strategies--strategies which change brand trajectories, career paths, and sometimes entire companies. He currently lives in Gloucester, MA with his wife Kathy and son Neville.

About Copernicus Marketing Consulting and Research:

Copernicus is a research-driven marketing consulting (http://www.copernicusmarketing.com/consult/index.shtml) firm in the business of transforming companies. We provide actionable, customized, and growth-oriented insights and recommendations that have changed brand trajectories, career paths, sometimes entire companies and even industries. We work with B2B and B2C, for-profit and not-for-profit, companies in a variety of industries.

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