ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Aircraft Washing Business Tip - Interior Private Jet Cleaning
Aircraft Interiors of personal and corporate jets have hundreds of thousands of dollars invested. We have had an opportunity to speak at length in Tucson, AZ recently about the special custom interiors the weight they cost in performance and the needs in cleaning.

Don?t Give Up On Your Internet Marketing Dream
Just today I was told by a friend of mine quit chasing that cardboard submarine you've been chasing since you were a young boy. Let me explain when I was in Elementary school quite a few years ago my next-door neighbor friend Steve and I seen in the back of this comic book a submarine.

Business Health And Profitability It's All All About How You Treat Your Staff
In the end it?s all about how you treat people What goes around comes around

Are You Trying Too Hard To Market Your Business?
Are you one of those business owners that tries to absorb every single marketing technique under the sun?

Internet Marketing - The Amazing Barack Obama
Barack Obama has redefined the landscape of American politics. The impact of Obama's current campaign for the U.S. Presidency cannot be overstated and may be one of the true 'defining' moments in American political history.

10 Valuable Tips about Business Credit Cards
A business credit card can bring many advantages for a business. However, incorrect use can also bring risks and problems. As a business owner, what can you do to avoid facing such dilemma brought about by unwise use of business credit cards?

Narconon Arrowhead Offers Two Free Booklets to Educate Teens on Drug Abuse
Free drug education booklet for drug abuse in teens.

Web Marketing Association Names Best Real Estate Web Site Following 2006 WebAward Competition
Best Web Sites Announced in 10th Annual WebAward Competition covering 96 Industries Including the Real Estate Industry

Los Angeles Business Dispute Formidable Masterful Litigator
Los Angeles is a considerable portion of America where businesses are vast. Several kinds of industries have settled in this area. These range from telecommunications, information technology and computer industries, huge construction companies, car manufacturing and other significant businesses, dealing with food manufactures and apparel.

Michelle Kaufmann, Leading Green Architect and Lifestyle Expert, Completes 30 Homes, Sees Business Triple Over Past Year
Michelle Kaufmann makes it easier to go green by prepackaging green solutions for homebuyers and developers seeking energy, water, and cost efficient homes, and healthy environments. As demand for green housing rises, two major museum exhibits--Smart Home and Home Delivery--highlight the promise of modular building.

LinkXL™ Revolutionizes Online Marketing with Automated Contextual Text Link Advertising Technology
Automated interface allows publishers and marketers to organically grow their search engine ranking and reach untapped frontiers on the web.

Vocus Announces Next Release of Small Business Edition for Public Relations and Online Marketing
Latest edition of award winning software designed to make online marketing and public relations more accessible for small businesses.

Award-Winning Interactive Marketing Agency Marcel Media Sponsors ALS Golf Benefit
"Memorial Weekend Scramble" organized by Evanston Northwestern Healthcare and leading Illinois hospitals.

French Broad Brewing Company Pioneers 'Green' Business Practices in Western North Carolina
Asheville, NC based French Broad Brewing Company becomes the first microbrewery to convert to waste vegetable oil as primary fuel source.

Tips For Starting Or Running An Import And Export Business
Trade makes the world go round. The world is a smaller place, thanks to the way in which import and export has changed. These days, almost everything is available either in shops or by order over the internet. It is, of course, possible to get great bargains if you travel and explore but this is time-consuming and expensive unless you buy in bulk and there are language barriers. People like their shopping to be as easy as possible, which is why they don?t mind paying a bit more for their purchases. This is where the importers and exporters come into play.

Psychic Friends Have Gone Too Far: Copernicus Jumps Into the Marketing Fray To Challenge Business Trends Toward "Psychic Intuition"

Waltham, MA (PRWEB) June 27, 2008 -- Kevin Clancy, Chairman of Copernicus Marketing Consulting and Research (http://www.copernicusmarketing.com), was on top of the world last week celebrating his induction to the prestigious ranks of the Market Research Council's storied Market Research Hall of Fame, joining giants of the marketing research profession including George Gallup, Arthur Nielsen, Sr., Elmo Roper, David Ogilvy, and Daniel Yankelovich. But after reading an article in NEWSWEEK (http://www.newsweek.com/id/142632/output/print) about the burgeoning corporate psychic industry, his mood did a complete 360. "I thought it was time for us to bring some much needed sense to this trend toward gut and psychic intuition."

Clancy's firm Copernicus has now fully jumped into the marketing fray (http://www.marketingfray.blogspot.com/) with its blog "Marketing Fray" to comment on this trend and others that are short on ROI and long on mysterious psychic-driven data.

Clancy isn't surprised the moniker "psychic" doesn't fly in the corporate world -- too many negative associations with crystal balls and unseen ghostly spirits. "What hedge fund manage or investor group in their right mind would take a CEO seriously if they said he or she decided to launch a new product based on the prognostication of the medium the firm has on retainer?" he asks. Yet say the words "business intuitive," "intuitionist," or "mentalists," and those carry some weight with the corporate set -- apparently to the tune of a $10,000 a month flat fee for different insights to pressing, mission-critical corporate issues.

The leading post on "Marketing Fray" questions the track record of business intuitives. Where are the statistics on their success ratio? How accurate are their predictions and how frequently are they accurate? What's the ROI on their recommendations -- for $10,000 a month what did a firm get back? The folks at Copernicus suspect that corporate psychics are wrong most of the time. After more years than they like to think about working with some of the leading brands in the world, they have observed time and time again that ideas grounded in junk science and psychobabble lead companies down a yellow brick road with a resultant dim wizard at the end.

"Marketing Fray" features lively discussion of burning issues, hot topics, interesting research, and trends in marketing and business. "We hope to challenge the way people think about and practice marketing," explains Clancy, the author of "Your Gut is Still Not Smarter Than Your Head (http://www.amazon.com/Your-Still-Smarter-Than-Head/dp/0471979937/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1214489365&sr=8-1)," "but in a funny, practical, and down-to-earth way." The blog will feature content from all the senior people at Copernicus, whose expertise range from brand management to market segmentation, media strategy to new product development. Others plan to translate their deep backgrounds in particular industries including B2B, financial services, healthcare, non-profit, and pharmaceuticals into diverse, interesting blog topics.

One future topic of a blog post sure to capture the attention of marketers: social media (http://www.copernicusmarketing.com/about/social_media_marketing_performance_evaluation.shtml). Do firms really need to be doing it? Copernicus is on the record as questioning the approach many firms seem to be taking to social networks which is to spend and wait and see what happens. The "Marketing Fray" will challenge the current focus on clicks and immediate sales and cover tips for evaluating the investment in this alternative media. Stay tuned.

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