ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Raising Your Rates Can *Increase* Your Business
How many times have I heard literal horror stories from Internet business startups? Too many times to count! I get emails from those who just simply can't seem to make a living online. They've tried everything (according to them) and are still struggling to make ends meet.

The Secret Shady Practices of Affiliate Marketing
You've probably heard it a hundred times..

10 Tips to Avoid Bandwagon Business
Firstly, we have to define exactly what 'Bandwagon Business' means. If you are familiar with my various articles, you will know that I often use common phrases or sayings in support of my argument / points.

Starting Your Reseller Rights Business Part 1
So you crave to start your own online business from home. Great! But what are you going to start with?While there are several types of Internet Business Models to choose from to start, I would like to share with you some important gem information on how to start and run your online business as a reseller.

Small Business Health Insurance ? Getting The Proper Coverage
Large companies have little trouble providing quality health insurance coverage for their employees, while health insurance for small business is generally more costly, and considerably more risky.

CareerTours Announces Cross-Posting Capabilities with Google, MySpace and Other Marketing Partners
Recruiters can expand reach thanks to strategic partnership with Google, Indeed, Simply Hired, MySpace, Job Target, WorkBlast and Oodle

Green Corporate Thumb: Direct Mail Marketing Company Pays More to Save Trees
A direct mail postcard company says despite higher costs, saving trees is a must. Instead of raising prices to meet the demand for an earth-conscious product, customers reaped the benefits without being asked to pay more.

Digicorp Sub-Licenses Video Library to Focus on Online Media and Advertising: Enters into Letter of Intent with China Youth Net to Create Media Por
Digicorp, Inc. (OTCBB:DGCO) announced today that its subsidiary Rebel Crew Films has licensed the DVD distribution rights to its Spanish language film library to Westlake Entertainment, Inc. ("Westlake"), an independent entertainment distribution company in operation for 14 years. The licensing agreement is part of an initiative to focus Digicorp's efforts on commercialization of its patent pending ViraCast advertising technology and associated business opportunities in the US and internationally.

A Review of the Ultimate Video Toolbox Video Marketing Course
If you are in a place where you need to get attention to your website and your product or services, you will find that there are plenty of tricks that involve getting people to look at what you've got, but that the real trick, and the real secret to making money online is that you need to think about making sure that you can keep them

Getting Your Business Noticed
Gone are the days of when all you had to do to sell a business or property was to place an ad in the local paper. With new businesses added to the business for sale market every day giving potential buyers more businesses to choose from, I dont have to tell you that is a very competitive market and making your business stand out from the rest is important. It is vital that you market your business in the most effective way to generate genuine quality leads and obtain the best sale price.

eMazzanti Technologies Recipient of Microsoft's Small Business Award for Marketing Excellence
eMazzanti Technologies, Technology Strategies for Business Growth, is the recipient of Microsoft's Small Business Regional Award for Marketing Excellence. The award recognizes Microsoft Business Partners who continually seek to improve the customer experience through educational and market impact events. Selected from an elite group of Microsoft Business Partners, eMazzanti Technologies has shown its skill, knowledge and commitment to help educate its customers and improve the greater community through outreach programs.

3FN Marketing Announces European Expansion
3FN Marketing, international webmaster affiliate program and pay per click advertising network powered by hosting company 3FN Inc., announces expansion into European pay per click advertising markets.

3 Tips to improve your RSS marketing
3 Tips to improve your RSS marketing You have created an RSS feed, or maybe you have several feeds and you post at least once a week to keep your RSS subscribers interested. So now you can sit back and watch your hit counter tally up all those extra visitors.

Your Home Business - Saving Money & Cutting Costs
Running a home business is the ideal path for some entrepreneurs who just want to have more flexibility in their lives. But, in the initial stages money can be tight so how do you ensure that you have a lean, mean fighting machine?

Work From Home Business - Setting Up Your Schedule
There are many positive reasons to get started in a work from home business. It gives you the opportunity to make more money than working for someone else. You also are doing work that you enjoy and have the right to control and work your own schedule.

Distinguish Your Business From The Competition

You followed time-honored online marketing techniques to the letter: you have a great web site, the site has a high search engine rank, and you created a compelling marketing message that showcases your unique selling proposition. Unfortunately, your competitors are reading the same playbook and are implementing the same marketing strategies. The net result is that a potential customer found your web site, but also found the sites of your most savvy competitors. How can you get a marketing edge in this situation?

Distinguishing your business from the competition is essential for growing your customer base. Here are three techniques that will give your business crucial marketing sparkle:

1. Distinguish your web site. Many entrepreneurs get a web site template and content from their parent company and use it as-is, without modifying anything at all. Since all of the representatives get exactly the same site template from the parent company, how are you different from all of the other representatives? There is nothing wrong with either the template or the content, and it is perfectly acceptable to use a cookie-cutter web site for selling to your existing customer base. However, to attract new customers, you must distinguish your business.

2. Provide superior customer service. Your customers might not be ready to buy the first time they visit your web site, but they are likely to have questions or concerns about your products or services. Make time to reply to their questions within 24 hours so that you can showcase your customer service. If you are not paying attention to them when they are potential customers, how much attention will they get once they are actual customers? Note that you must provide excellent post-sale customer service as well — stellar pre-sale service that becomes non-existent after the payment has been processed is a great way to lose the customer you just acquired. Customer retention should be the cornerstone of your business strategy — acquiring a new customer is an order of magnitude more expensive that retaining an existing customer.

3. Have a clear and simple message. How many times have you met someone during a networking event, heard their 2 minute speech about their business, and still had no idea about what they were promoting? Worse yet, how many times have you visited a web site and had absolutely no idea what the web site was promoting? Do you know how to "leverage synergy of client-centered intellectual capital to achieve strategic dominance in the interactive state-space"? Neither do we. Make sure your web site states clearly what you offer and how to order your products. (We recently spent several minutes on a site wondering where the "buy" button was). If you offer a wide variety of products or services, list a few of the most popular ones on top-level pages, and link to additional items. It is better to tell your customers about two products and have them remember what they were than to tell them about 2,378 products and have them remember none.

Distinguishing your business from the competition is essential when you are marketing to potential clients. It will mean the difference between closing a sale and losing that sale to a competitor.

Biana Babinsky is the online business expert who has helped many business owners attract more web site customers, bring in more online publicity and increase the bottom line. Visit http://avocadoconsulting.com/free_newsletter.html to subscribe to her newsletter full of marketing tips and ideas and join her online business coaching program at http://www.MarketingSalad.com