ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Fictionwise Acquires eReader eBook Business Unit From Motricity
Fictionwise, Inc., a leading independent eBook retailer; and Motricity, Inc., a leading provider of mobile content services and solutions, today announced that Fictionwise has acquired the eReader.com retail electronic book business unit from Motricity.

Women Starting A Business Grant
Business Grant:New Business Startup Grants The DHS or the Department of Homeland Security offers free small business grants to entrepreneurs who would like to start something related to security. Through the Small Business Innovation Research (SBIR), DHS has an award for which US companies with less than 500 people can compete. At first, $100,000 is given to the small businesses in order to do research to validate the technical, commercial and scientific value of their concepts. If their ideas are approved, they get grants for the next two years to develop prototypes. The free small business grants are given in the areas of information technology and marine security and chemical and biological defense.. If you look at one of the resource...

Do You Have What It Takes To Own A Small Business?
I wish I could honestly say that everyone could be a successful small business owner if they put their minds to it. But I can?t. Some people are leaders, and some people are followers. We all have specific talents and gifts that we were given and have developed over time. Managing a business comes naturally to some people, and others constantly struggle just to keep the doors open.

Encyclopedia Britannica Expands its Online Affiliate Marketing Program
With help from their affiliate agency, NETexponent, Encyclopedia Britannica will grow its Performics affiliate program and launch a new Commission Junction program to boost online sales.

Affiliate Marketing Using Google Adwords
Google has made many businesses/publishers rich through its stronghold on the advertising market. Yahoo, MSN and others have similar advertising models but none have reached the audience Google has. With that being said, how does the average person (without a product) make money through Google's Adwords business model?

Affilates Marketing programme 101
Work at home - Affilates Programme Exposed

Launch of BusinessLevers.com Website Makes It Easier To Start, Run and Grow a Small or Home Based Business
A new website, http://www.businesslevers.com, has launched to provide resources for entrepreneurs who wish to start a small or home based business. The website includes descriptions of over 150 businesses which can be run from home with links to resources on how to start them.

Writing Marketing Content That Counts -- New Report Released from MidMarketer.com
Free report helps marketing professionals of mid-sized companies develop and write new, interesting marketing content that audiences will respond to.

Internet Marketing And List Building: Forget Programs, Build Your List
Internet marketing newbies constantly have opportunities flung in their faces. There are a few that might be good, with good products behind them, but probably only for a while. Other programs are just so-so and the owners make a bulk of the income. Then, there are the Internet marketing scams, which you should avoid--totally.

7 New Business Opportunities for the Animal Lover
There?s nothing an animal lover enjoys more than getting to spend time with their favorite furry friend and with a pet franchise you can spend plenty of time with animals while making great profits for yourself There are quite a few new and exciting business opportunities for the animal lover these days and regardless of your business experience, if you have a love of animals and the drive and desire to own your own business, then you have what it takes to startup your own pet franchise

RenewData Deploys Lombardi Business Process Management (BPM) Suite: Electronic Discovery Provider Manages Customer Work-Order
Lombardi(R) (www.lombardi.com), a leader in business process management (BPM) software, today announced that RenewData, a leading provider of electronic discovery and data management services for corporations and law firms, has deployed its award-winning Teamworks(R) BPM software suite to support its work order tracking system business processes throughout the organization.

Starting an eBay Home Business
Do I need to explain what eBay is?If 'Yes', where have you been living for the past 5 years? On Mars?EBay is the world's largest Internet auction site. There are a reported 30,000,000 users, but that number has probably increased in the time delay between me writing this article and you reading it.

Rules of Thumb for Marketing to Your Past Customers
Keeping in touch can dramatically increase business, when done properly.It's a fact that your customers are your best leads.

Winsper Lands Two New Accounts -- All Focused on "C-Suite" Marketing
Winsper announced today that it has been hired by two business-to-business technology accounts. Both accounts target the C-suite (CEO, CFO, COO, CIO) and IT leaders across a variety of sectors including finance, insurance, retail, and manufacturing.

7 Points to be Considered Before Starting an Online Business
It is a pleasure to have one's own internet business and earn from home. More and more people are getting into online jobs and home business to work and earn at their leisure time and lead the life they would love, without having to go through daily the mad rush of commuting to their office.

Leading Website Testing and Targeting Provider SiteSpect Seeing Strong Growth in the First Half of 2008 : As marketing budgets shift from offline to

BOSTON (Business Wire EON) July 14, 2008 -- NYTimes.com and Boston.com Multi-channel merchant SoftSurroundings ShopLocal.com, the leading multi-channel online comparison-shopping site Numerous interactive agencies, including Richter7, ANMG Inc., and AffiliateCREW WhiteFence, an online comparison-shopping marketplace These select customers join dozens of other new customers, including previously announced customers CSN Stores, CreditCards.com, and HouseValues.com, among others.

"We recently implemented the SiteSpect solution, and have seen immediate benefits in both conversion and revenue from optimizing our user experience," said Brad Jaehn, Senior Director of Product Management at ShopLocal.com. "It's not only a great technology, but SiteSpect has also been a good partner as we ramp up our testing and optimization efforts at ShopLocal.com."

SiteSpect's customer and partner expansion is expected to double company revenue this year. Last year, SiteSpect achieved more than 200% growth in its customer base by landing customers such as JC Penney, Overstock.com, PriceGrabber.com, QualitySmith, and ShopNBC. This year, the company continues that momentum and has also announced partnerships with industry-leading vendors such as Coremetrics and Tealeaf. In addition, SiteSpect has increased its worldwide footprint with an addition of a European datacenter as well as the expansion of its U.S.-based data operations.

"SoftSurroundings chose SiteSpect's multivariate testing platform in order to optimize our online catalog offerings and ensure that we could increase conversions as much as possible," said Dan Backowski, E-Commerce Analyst at SoftSurroundings. "We expect that SiteSpect will allow us to discover what works best on our website without having to make actual site changes."

To meet rising market demand, SiteSpect has bolstered its executive team with the hiring of Chief Marketing Officer Kim Ann King, Chief Financial Officer Shevawn Hardesty, and Chief Scientific Advisor Dr. Michael Reed Sutherland. The company has rapidly expanded in the last six months, hiring additional resources in sales, marketing, engineering, and customer service.

"We use SiteSpect to test our client's landing pages," noted Dion Jones, Online Marketing Director of interactive agency Richter7. "The non-intrusive technology of SiteSpect allows us to test the layout and messaging to increase results without involving our clients' IT department. We are very pleased with SiteSpect's abilities and support team. I look forward to continuing our success with their solution."

In May, SiteSpect announced its Mobile Web Optimization solution, the only multivariate testing and behavioral targeting platform that works with all mobile devices. Because the SiteSpect solution does not require JavaScript or cookies, mobile site operators are able to non-intrusively test variations of any content and track visitor behavior, revealing which versions are most engaging and persuasive. As a result, mobile marketers are empowered to achieve their goals of increased conversion, registrations, and end-user adoption of self-service functions.

Also in May, SiteSpect was named a finalist in the 2008 MITX Technology Awards, honoring the company's patent-pending approach to non-intrusive multivariate testing. In June, SiteSpect's Founder and President, Eric J. Hansen, was named a finalist in the Massachusetts Technology Leadership Council's 2008 Awards. The company also announced that it has become a global sponsor of Web Analytics Wednesday events around the world.

"The success that SiteSpect has achieved is a testament to our unique non-intrusive approach," said Kim Ann King, Chief Marketing Officer of SiteSpect. "This significant momentum further underscores SiteSpect's position as the leader in multivariate testing and behavioral targeting for web site and mobile web optimization."

About SiteSpect, Inc.

SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful online businesses, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.

MULTIMEDIA GALLERYhttp://www.businesswire.com/cgi-bin/mmg.cgi?eid=5730356