ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

So You Think Your Business is No Longer Under Threat From Bird Flu? Think Again.

Many business managers think that because the hype surrounding Bird Flu seems to have has eased, it means the threat no longer exists. Don't let the lack of news have you drop your guard. An Avian Influenza pandemic remains a very real threat.

Despite an apparent lull in activity (reported or otherwise) in recent months, pandemic influenza, in particular Bird Flu remains with WHO at Yellow Alert Status (3 of 6) meaning No or very limited human-to-human transmission.

There should be no disillusionment, at some point, be it in months or in a decade, after more false starts and lulls, the virus will successfully mutate to an infectious type at a place and time when effective containment is not forthcoming. If the strain is infectious enough and there are enough transient people in the vicinity to harbour it, the ingredients will be present and a global pandemic event will take place.

Fortunately the worst case scenario is the least most likely to transpire. That is for the virus to mutate into a highly contagious strain, and for it to kill over 50% of people it infects (as is the case with the current bird-to-human only cases). The consequences of this would be catastrophic and the survivors would have to get used to a very different world. Ironically it is this doomsday approach which has prevented many businesses from taking any preventative steps whatsoever to prepare themselves. What would be the point?

In fact the most likely scenario is not doomsday at all, and there is definitely a point to preparing. The most likely scenario will be far less devastating.

Whilst it is true that virtually every person on the planet will at some point contract the pandemic flu, some 50% of those infected will not even know they have it, 40% will suffer from only mild discomfort (as with the normal seasonal influenza), and only a small percentage of the rest who suffer severe discomfort will succumb to it, leading to perhaps at most a 1% to 2% fatality rate. This has been the case for previous pandemics in history such as the Spanish Flu pandemic of 1918. Additionally, the pandemic medical research and technology race-against-time we are witnessing may lessen those numbers still further.

Although a 1% to 2% fatality rate is still catastrophic, it will not fundamentally alter our society. To put it into perspective, a company of 1000 people could expect to lose 10 to 20 staff over the 18 month duration of the pandemic, probably less of a loss in number terms than is the normal staff turnover rate. These relatively small numbers however disguise the crippling effects an outbreak would have on business, as plans must be in place to carry operations through weeks or months with a 50% or more personnel absenteeism rate, with even healthy staff off work due to fear, home quarantine and caring for others.

Based on pandemic events throughout history, most experts agree that the next pandemic will last approximately 18 months and come in three distinct waves. Human nature is such that at the commencement of the pandemic, and to a lesser extent on commencement of each subsequent wave, fear and panic will grip society with most isolating themselves and their families from close contact with other members of the public. This over-reaction was evidenced in the cities affected by the SARS outbreak of 2003, with many travellers reporting prejudices against them worldwide if it was known they had been in an infected area. As tragic as it was only 895 people died from SARS, far less than most of the other scourges which plague our modern society, medical or otherwise.

With a global pandemic looming, even most governments' initial reaction will be equally disproportionate with for example, whole floors of offices being ordered closed for controlled disinfection when only single (suspect) cases occur within them.

Within a relatively short period however the hype and fear will subside as the public becomes educated and the actual fatality rate of the virus strain becomes clear. Soon most will want to come out of isolation and try to resume a sense of normality in their lives. Governments would need to loosen controls as resources would not be able to cope for long if sustained at those initial levels. Businesses will be permitted to do their own clean up and people would become (cautiously) accustomed to living in a pandemic, despite high levels of sickness around them and the regulatory controls which will be in place.

The obvious picture which emerges from this is that provided a business can educate its staff on what to expect, how to protect themselves, and satisfy them that it has taken appropriate measures to protect them and their families, those staff are far more likely to return to the workplace quickly. The reality is that an office or any other enclosed working environment can and should be made into the safest place for staff to be outside of the home.

If the methods used to do this are communicated to staff ahead of time, the business will continue to operate when others around them fall over.

In conclusion, businesses which still take the pandemic threat seriously and allocate funds and resources into preventative measures will survive or even thrive during and following a global pandemic. A company needs to win the main board support it needs to do just this, and show its shareholders, staff, clients, suppliers and the public at large its commitment to its operational continuity.

Nigel Thomas is a veteran business continuity professional. He is also the operator of Bird Flu Manual Online, a reference and resource mine designed to help you get your business prepared for Bird Flu. Use the WHO's Pandemic Activation Phases to calibrate your company's own response phases. No login required.